Blink tends to win its pitches for creative campaigns and online strategies. We came to a set of best practices and formed these into a set of rules which we follow. Everytime. We want to share some of our secrets with you. Just ad genius people, a creative spirit (and to utmost secret rules). Er is een reden waarom Blink pitches wint. We hebben namelijk onze eigen regels en door de practices te verzamelen. Alle sexy voorbeelden (en 2 regels) delen we natuurlijk niet. Dat zijn tenslotte onze gouden eieren. Maar, ben je uitgenodigd om te pitchen dan is dit een best handig spiekblaadje. Vooral als je tegen Blink mag pitchen &;-)

1. Pitching
Power
by Buro Blink
Peter Oosterwijk
Owner / Creative director
@buroblink
We tend
to win.

2. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink

3. Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Let your
clients’
customer
tell it.

4. Let your
clients’
customer
tell it.
Pitching
Power
by Buro Blink
Speak the right language
Are the parameters correct
Test your presumtions
Work from insights
Go one step further than
your client expected you.

5. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Facts
Figures
Feelings.

6. Facts
Figures
Feelings.
Pitching
Power
by Buro Blink
Play the emotion
Be passionate
But show facts
Your facts
Make it simple
Play your number

7. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Ignore
your
client.

8. Ignore
your
client.
Pitching
Power
by Buro Blink
You are the expert
Critize, rewrite and improve
Make it smart
Get up close and personal

9. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
It’s not your
concept.
It’s their
solution.

10. It’s not your
concept.
It’s their
solution.
Pitching
Power
by Buro Blink
You are a nerd
Your porn is not theirs
Dream your clients’ dream
Become a pornlover
#NSFW

11. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
Get
physical.Pitching
Power
by Buro Blink
Facts
Figures
Feelings.
You are a
professional
fool.

12. You are a
professional
fool
Pitching
Power
by Buro Blink
Don’t narrow down
their question to your
own shallow world.

13. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink

14. Set the
competion
aside.
Pitching
Power
by Buro Blink
Show what is wrong
Show what is dumb
Ergo, show the uglyness of
‘the competors’ work
Create the selectionguide

15. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Pitching
Power
by Buro Blink
Get
physical.

16. Get
physical.
Pitching
Power
by Buro Blink
Tactile talks
Make your audience feel
Clients are like children

17. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Be ahead
of trends.

18. Be ahead
of trends.
Pitching
Power
by Buro Blink
Show them you know
And know best
Your view on the world sells
Rename a movement
Own your semantic domain

19. Let your
clients
customer
tell it.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Your team
makes all
the
difference.

20. Your team
makes all
the
difference.
Pitching
Power
by Buro Blink
A good teams ìs the
message. Compose a mix
with trust, excitement, design,
knowledgde, branch attitude.
You as a person just might be
reason why there is no match.

21. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
All means
necessary.

22. All means
necessary.
Pitching
Power
by Buro Blink
Take over
Make them your guest
Ask input from connectors
Increase contactmoments
Bring a winner
Anticipate

23. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Spread
your
love.

24. Spread
your
love.
Pitching
Power
by Buro Blink
Love yourself
Love your team
Love the opportunity
Love the client
Love their customers
Love the branche
Love your concept

25. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
To be
continued...

26. To be
continued...
Pitching
Power
by Buro Blink
And there is more!

27. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink

28. Pitching
Power
by Buro Blink
Peter Oosterwijk
Owner / Creative director
@buroblink
We tend
to win.