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PETER OOSTERWIJK
BRAIN

STORM
IMPACT STRATEGIST
KNYFE EALDORMANN
CREATING GENEROUS LEADERSCHIP
CMO-AI
INNOVALOR
VALUE TROUGH INNOVATION
BOARDMEMBER
TECH...
CONNECT & CREATE
@MERKENSTRATEEG
WHATSAPP: 06 114 224 34
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
I dare you to think
differently about
thinking differently.
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
Don’t do innovation.
Innovate what you do.
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
Outside = out.
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
Inside = in.
INSIDE THE BOX

THINKING.
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
Solutions
are not the problem
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
Solutions
are not the problem
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
Most effective.
Highest commitment.
Shortes...
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
5 Rules 5 Tools
IN THE BOX

THINKING.
Existing situation;
the closed world.
1
Define the elements and variables of the
existing ‘world’.
PETER OOSTERWIJK @MERKEN...
Existing situation;
‘a football match’.
Define the elements and
variables of the existing
‘world’.
Ball
Stadium
Referee
Whistle
Lights
Grass
Goals
Lines
Players
Shirts
Score-board
Advertisment
90 minutes
Flags
Supporters
...
Ball
Stadium
Referee
Whistle
Lights
Grass
Goals
Lines
Players
Shirts
Score-board
Advertisment
90 minutes
Flags
Supporters
...
Choose the path of
most resistance.
2
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
Alter systematically;
use the five
thinking tools.
3
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
SUBSTRACTION
MULTIPLICATION
DIVISION
TASK UNIFICATION
ATTRIBUTE DEPENDENCY
VERWIJDEREN
VERMENIGVULDIGEN
VERPLAATSEN
VERMEN...
MULTIPLICATION
VERMENIGVULDIGEN
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
MULTIPLICATION
VERMENIGVULDIGEN
Don’t just think;
visualize your ideas
and make it epic.
4
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
MULTI
GOAL
BALL
OR
NOTHING
10
BALLS
10
MINUTES
EVERY
PLAYER
HAS A
BALL
EXTRA

BALL

GAME
DIVISION
VERPLAATSEN
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
TASK UNIFICATION
VERMENGEN
+
NOISE
NUMBER VISITORS
PLACE
STRENGTH
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
ATTRIBUTE DEPENDENCY
VARIËREN
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
ATTRIBUTE DEPENDENCY
VARIËREN
Form follows function.
(impact x usefulness) x feasibility
5
(i x u) x f
PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
1 CLOSED WORLD
2 PATH OF MOST RESISTANCE
3 5 THINKING TOOLS
4 VISUALIZE YOUR IDEA
5 FORM FOLLOWS FUNCTION
SUBSTRACTION
MUL...
Create tomorrow brainstorming In the box Thinking
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Create tomorrow brainstorming In the box Thinking

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I dare you to think differently about thinking differently. In the box Thinking is a systematic inventive thinking method. With 5 rules and 5 thinking tools I coached the Create Tomorrow to brainstorm and innovate faster, more efficient, with ease and commitment and most of all with a lot of fun. For you to use in your innovation project. Enjoy In the box Thinking.

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Create tomorrow brainstorming In the box Thinking

  1. 1. PETER OOSTERWIJK BRAIN
 STORM
  2. 2. IMPACT STRATEGIST KNYFE EALDORMANN CREATING GENEROUS LEADERSCHIP CMO-AI INNOVALOR VALUE TROUGH INNOVATION BOARDMEMBER TECHNIEKPACT TWENTE PETER OOSTERWIJK
  3. 3. CONNECT & CREATE @MERKENSTRATEEG WHATSAPP: 06 114 224 34 PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  4. 4. I dare you to think differently about thinking differently. PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  5. 5. Don’t do innovation. Innovate what you do. PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  6. 6. Outside = out. PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34 Inside = in.
  7. 7. INSIDE THE BOX
 THINKING. PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  8. 8. Solutions are not the problem PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  9. 9. Solutions are not the problem PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34 Most effective. Highest commitment. Shortest time to market. Fun & feasible. THE ADVANTAGES
 OF IN THE BOX THINKING VERSUS OTHER BRAINSTORMING METHODS
  10. 10. PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34 5 Rules 5 Tools IN THE BOX
 THINKING.
  11. 11. Existing situation; the closed world. 1 Define the elements and variables of the existing ‘world’. PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  12. 12. Existing situation; ‘a football match’. Define the elements and variables of the existing ‘world’.
  13. 13. Ball Stadium Referee Whistle Lights Grass Goals Lines Players Shirts Score-board Advertisment 90 minutes Flags Supporters Beer Half time Ticket Bench Ticketprice Chairs
  14. 14. Ball Stadium Referee Whistle Lights Grass Goals Lines Players Shirts Score-board Advertisment 90 minutes Flags Supporters Beer Half time Ticket Bench Ticketprice Chairs
  15. 15. Choose the path of most resistance. 2 PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  16. 16. Alter systematically; use the five thinking tools. 3 PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  17. 17. SUBSTRACTION MULTIPLICATION DIVISION TASK UNIFICATION ATTRIBUTE DEPENDENCY VERWIJDEREN VERMENIGVULDIGEN VERPLAATSEN VERMENGEN VARIËREN PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  18. 18. MULTIPLICATION VERMENIGVULDIGEN PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  19. 19. MULTIPLICATION VERMENIGVULDIGEN
  20. 20. Don’t just think; visualize your ideas and make it epic. 4 PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  21. 21. MULTI GOAL BALL OR NOTHING 10 BALLS 10 MINUTES EVERY PLAYER HAS A BALL EXTRA
 BALL
 GAME
  22. 22. DIVISION VERPLAATSEN PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  23. 23. TASK UNIFICATION VERMENGEN + NOISE NUMBER VISITORS PLACE STRENGTH PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  24. 24. ATTRIBUTE DEPENDENCY VARIËREN PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  25. 25. ATTRIBUTE DEPENDENCY VARIËREN
  26. 26. Form follows function. (impact x usefulness) x feasibility 5 (i x u) x f PETER OOSTERWIJK @MERKENSTRATEEG / 06 114 224 34
  27. 27. 1 CLOSED WORLD 2 PATH OF MOST RESISTANCE 3 5 THINKING TOOLS 4 VISUALIZE YOUR IDEA 5 FORM FOLLOWS FUNCTION SUBSTRACTION MULTIPLICATION DIVISION TASK UNIFICATION ATTRIBUTE DEPENDENCY IN THE BOX THINKING 5 Rules 5 Tools

I dare you to think differently about thinking differently. In the box Thinking is a systematic inventive thinking method. With 5 rules and 5 thinking tools I coached the Create Tomorrow to brainstorm and innovate faster, more efficient, with ease and commitment and most of all with a lot of fun. For you to use in your innovation project. Enjoy In the box Thinking.

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