1. HELLO
ThinkLA MOBILE BREAKFAST
MARCH 20, 2014

2. A mobile shopping
companion that informs,
rewards and delights.

4. AND THIS IS WHERE THEY ARE
84%
of shoppers use their smartphone
while in-store
$1.4 trillion
Digital-influenced in-store sales
(vs $300 billion ecommerce sales)
$3.2 trillion
Bricks and mortar retail market
Sources: Experience Radar 2011, Forrester 2014, Google 2013
73%
of shoppers research a product
online before buying

5. How would you engage shoppers…
with a digital overlay
on the physical store?

6. Engage at home

7. Pull into store

8. Influence & drive purchase

9. Engage
at home Give a reason
to go
Pull into
store
Greet & start
a dialogue
Influence &
drive purchase
(Loop it
back)

10. Largely, technology has
been the missing piece

11. iBeacon + Mobile Usage
Changes That
Enabling
Technology
Consumer Demand Brand + Retailer Imperative

12. Proprietary and Confidential
Please Do Not Share Externally
Here’s how it feels…