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servicesGOOD DESIGN IS GOOD BUSINESS [Thomas John Watson Jr.]
we work together with organizationsto innovate creating hybridexperiences.
EXPERIENCE ECOSYSTEMSWE ORCHESTRATE SEAMLESS CUSTOMER EXPERIENCESDesigning consumer experiences means exploreand shape all the touch-points of the entirecustomer journey. In the ecosystem perspective,products, services, customers and their tools, arenodes in a web of complex relationships that arecritical elements of a brand experience.Designers are not just designing for a user, or diﬀerent user roles, but they We create experience ecosystems from strategy deﬁnition and conceptare designing for a community which have experience of a brand through envisioning to detailed interface design.diﬀerent channels (mobile, web, social, display, on/oﬀ) and multipleinterfaces (touch, voice, gesture-based, visual). Creating a customerexperience means orchestrating an ecosystem where each touch-point addsto the experience rather than repeating it. #journey #touchpoint #orchestra
CONNECTED PRODUCTSWE INVENT AND EVOLVE CONNECTED PRODUCTSIn the Internet of Things vision, objects areconnected and communicate each other sharinginformation, performing tasks and sensing theworld. Objects are not isolated and play an activerole within the experience ecosystems.Recently a new kind of connected objects are emerged from the intersection We design connected products that are physical interfaces of innovativeof design and technology perspectives, representing an anticipation of the services and networked activities: they share content and information, startInternet of Things: a little printer transforms the stream from friends into a conversations, and come to have a personality.miniature paper, a piano accepts song requests and strikes up in conversationwith facing listeners, a white box notiﬁes retweets giving you sweets. #sensing #communicating #sharing
CAPABILITIESTrend & Design Research Visual DesignProduct & Brand Evaluation Participatory DesignInnovation Consulting Prototyping & EvaluationInteraction/UI Design Digital StrategyPhysical Interaction Brand ExperienceProduct Design Technology ScoutingService Design Program Management
approachTHE BEST WAY TO PREDICT THE FUTURE IS TO DESIGN IT [Richard Buckminster Fuller]
we team up with companies todevelop business strategies anddesign innovative solutions.
DESIGN APPROACH 1 2 3 4 we identify we envision we design we prototype together strategic innovative concept opportunities scenarios ideas ideas
TO START WORKING WITH THINGS 1 DAY JOINTLY BRIEFDISCOVERY DAYWe work all day long with the company management to explore business needsand opportunities and to build a brief for a project of business innovation.#designresearch #benchmarking #casestudies #briefstorming
TO UNDERSTAND BUSINESS OPPORTUNITIES 3 WEEKS THINGS STRATEGYSTRATEGIC RESEARCHWe gather consumer insights, conduct design research, and create user scenariosin order to deﬁne strategies for business innovation. The Strategic Research lasts3 weeks and usually ends with the development of a concept idea within theidentiﬁed strategy.#designresearch #insights #scenariodefinition #strategy
TO DEVELOP INNOVATIVE IDEAS 4 WEEKS JOINTLY 4/5 CONCEPT IDEASINVENTION WORKSHOPWe run workshops bringing together clients in a multi-disciplinary team toenvision innovative design concepts of products and services. The outcomes of aworkshop are a number of diﬀerent product/service ideas (usually four/ﬁve) thatcan be further developed for brand communication or design investigationpurposes. In a workshop the ﬁrst versions of new interactive products andservices are created. The Invention Workshop goes on for 4 weeks.#designresearch #conceptideas #visualdesign
TO PROTOTYPE THE CONCEPT IDEA 6 WEEKS THINGS PROTOTYPEHACK LABWe set up a lab for building an interactive prototype of a developed concept idea.Prototypes are the best way to evaluate a concept with stakeholders andpotential users. An Hack Lab usually lasts 6 weeks.#designresearch #conceptidea #visualdesign #prototype
aboutDESIGNING A PRODUCT IS DESIGNING A RELATIONSHIP [Steve Rogers]