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Hortonworks & IBM solutions
1.
1 © Hortonworks Inc. 2011 – 2017. All Rights Reserved1
© Hortonworks Inc. 2011 – 2017. All Rights Reserved Thiago Santiago Solutions Engineer Latam
2.
2 © Hortonworks Inc. 2011 – 2017. All Rights Reserved2 Thiago Santiago Engenheiro
de Soluções Hadoop na Hortonworks • 10 anos de experiência profissional de TI em desenvolvimento e arquitetura e aplicações. • Experiência em Plataformas DataGrid, Soluções NoSQL e arquiteturas distribuídas de computação e GoF Design Patterns • Experiência em ALM (Application Lifecycle Management) e CI (Continuous integration) Ultimos Projetos em BigData • Vivo • TIM • Banco do Brasil • B2W linkedin.com/in/thiagosantiago/
3.
3 © Hortonworks Inc. 2011 – 2017. All Rights Reserved The Buzzword…
4.
4 © Hortonworks Inc. 2011 – 2017. All Rights Reserved BigData
Implícito…
5.
5 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
6.
6 © Hortonworks Inc. 2011 – 2017. All Rights Reserved O que é
BigData?
7.
7 © Hortonworks Inc. 2011 – 2017. All Rights Reserved O Big Data procura
responder a perguntas como: Por quê? E se? O que acontecerá? Como otimizar? E fornecer novos insights O intuito final é apenas um: dominar a informação! Big Data é baseado em 3 pilares: Veracidade e Valor
8.
8 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Informação
é poder!
9.
9 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
10.
10 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
11.
11 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Informação
é poder!
12.
12 © Hortonworks Inc. 2011 – 2017. All Rights Reserved ? Quantas
vezes Homens e mulheres no Tinder movem seus dedos para a esquerda e direita nas telas de seus dispositivos por minuto?
13.
13 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Mudança
de era… Papa Bento Papa Francisco
14.
14 © Hortonworks Inc. 2011 – 2017. All Rights Reserved 8ZB DATAINTERNET OF ANYTHING 44ZB DATA 2020 14
© Hortonworks Inc. 2011 – 2016. All Rights Reserved Byte Kilobyte (KB) Megabyte (MB) Gigabyte (GB) Terabyte (TB) Petabyte (PB) Exabyte (EB) Zettabyte (ZB)
15.
15 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Como analisar
essa quantidade de informação?
16.
16 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Hadoop https://pt.wikipedia.org/wiki/Hadoop Plataforma
de software em Java de computação distribuída voltada para clusters e processamento de grandes massas de dados. Foi inspirada no MapReduce e no GoogleFS (GFS). Trata-se de um projeto da Apache de alto nível, que vai sendo construído por uma comunidade de contribuidores Java. O Yahoo! tem sido o maior contribuidor do projeto, utilizando essa plataforma intensivamente em seus negócios.
17.
17 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Players
18.
Hortonworks & IBM - Powering the Future of Data IBM Spectrum Scale & HDP Hortonworks Products Use Cases
19.
19 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Expanded partnership combines the best for our clients
20.
20 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Innovation
Pervasive in the Design Power Systems S822LC for Big Data Not Just Another Intel Server NVIDIA: Tesla K80 GPU Accelerator Linux by Redhat: Redhat 7.2 Linux OS Mellanox: InfiniBand/Ethernet Connectivity in and out of server HGST: Optional NVMe Adapters Alpha Data with Xilinx FPGA: Optional CAPI Accelerator Broadcom: Optional PCIe Adapters QLogic: Optional Fiber Channel PCIe Samsung: SSDs & NVMe Hynix, Samsung, Micron: DDR4 IBM: POWER8 CPU
21.
21 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Feedback from Early Adopters of HDP on Power “As a member of ODPi, AsiaInfo
is selecting IBM OpenPOWER servers and Hortonworks Data Platform to create a modern data platform for our clients. AsiaInfo recognizes the performance and flexibility advantages that IBM OpenPOWER servers and open source Hortonworks Data Platform bring to our clients.” Zhu Jun, Senior Product Line Executive, Orange Cloud, Product & Technology Center, AsiaInfo Data “The Center for Innovation Management Studies at the NC State Poole College of Management supports an advanced analytic platform to help businesses mine key insights from unstructured text by harnessing open technologies such as IBM Power Systems, Hortonworks Data Platform and IBM Watson Content Analytics. The combination of open technologies from IBM and Hortonworks enable advanced analytics to mine key insights from unstructured data.” Michael Kowolenko, Ph.D., Managing Director at Institute of Next Generation Computing at NC State University
22.
22 © Hortonworks Inc. 2011 – 2017. All Rights Reserved 4X Threads per core 4X Mem.
Bandwidth1 6X More cache2 @ Lower Latency SMT=Simultaneous Multi-Threading OLTP = On-Line Transaction Processing These design decisions result in best performance for data centric workloads like: Spark, Hadoop, Database, NoSQL, Big Data Analytics, OLTP POWER8: Designed for data to deliver breakthrough performance POWER8 SMT8 x86 Hyperthread Parallel Processing POWER8 pipe Data flow x86 pipe POWER8 x86 POWER8 + OpenPOWER x86 1. Up to 4X depending on specific x86 and POWER8 servers being compared 2. Up to 6X more cache comparing Intel e7-8890 servers to 12 core POWER8 servers. See speaker notes for more details
23.
23 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Hortonworks HDP running on POWER8 Price-Performance Guarantee •
• IBM Power Systems guarantees the Power S822LC for Big Data system built with POWER8 delivers at least a 3X price-performance advantage vs. x86 based results when running a customer application/workload with Tez/Hive LLAP on Hortonworks HDP under the conditions noted below. A Worker Node is a server carrying out the HDP query functions, with one Worker Node per server. 3X price-performance means that the customer's documented throughput performance on the cluster of S822LC for Big Data Worker Nodes divided by the price of the cluster of Worker Nodes will be at least 3 times higher than the customer's documented throughput performance on the cluster of x86 based Worker Nodes divided by the price of the cluster of x86 Worker Nodes. EX: If queries per second on the cluster of S822LC Worker Nodes are 30,000 and 10,000 on the cluster of x86 based Worker Nodes, while the price of the S822LC Worker Node cluster is $10,000, and the price of the x86 based Worker Node cluster is $10,000, then the Throughput Performance Per Price would be exactly 3 times higher and the guarantee would be met." Notes: 1. Client’s Power S822LC for BD Worker Nodes and the x86 Worker Nodes must be running at similar utilization rates of at least 50% or higher, using the same software stack as described in Note #4, and which are configured similarly. 2. Client’s Power S822LC for BD performance cannot be constrained by I/O subsystem. Specifically, the I/O subsystem on the Power S822LC for BD Worker Node must achieve greater than or equal I/O bandwidth and operations per second than the x86 Worker Node. 3. Client’s Power S822LC for BD Worker Node’s physical memory must be the same or greater than the physical memory on the x86 Worker Node. 4. Applicable software stack is Tez/Hive LLAP on HDP 2.6 or later for both the Power S822LC and x86-based Worker Nodes. 5. Client is responsible for demonstrating comparable real-world representative workload between the Power S822LC for BD Worker Node and the x86 Worker Node through the use of the IBM provided tools and comparable tools on x86 systems. 6. 3X guarantee is based on a list price for x86 servers from Dell, Cisco, HP or Lenovo based on E5-2600 v4 or earlier processor technology and the IBM S822LC for Big Data. The IBM Power S822LC for Big Data servers (22-core/2.89 GHz) used as Worker Nodes must be purchased from IBM or an authorized IBM Business Partner prior to September 30, 2017. The guarantee period is valid for three (3) months from the date of purchase. The x86-based Worker Nodes must be comparably configured branded servers from Cisco, Dell, HP, or Lenovo and the client is responsible for all Hortonworks licenses. 3X throughput performance per price means that the customer's documented throughput performance on the cluster of Power S822LC for BD Worker Nodes based on either queries, operations or transactions per second divided by the price of the cluster of Worker Nodes will be at least 3 times higher than the customer's same documented throughput performance on the cluster of x86 Worker Nodes divided by the price of said cluster of x86 Worker Nodes. Remediation: IBM will provide additional performance optimization and tuning services consistent with IBM Best Practices, at no charge. If unable to reach the guaranteed level of price-performance, IBM will provide additional equally configured Worker Nodes to those already purchased to reach the guaranteed level of price-performance. NEW
24.
24 © Hortonworks Inc. 2011 – 2017. All Rights Reserved HDP on POWER –
Reference Configurations Switches 1 GbE (1x or 2x): • IBM 7120-48E (Lenovo G8052) Switch (48x 1GbE + 4x 10GbE ports) 10 GbE (2x typical, 1x allowed): • IBM 7120-64C (Lenovo G8264) Switch (48x 10GbE + 4x 40GbE), or • IBM 8831-S48 (Mellanox SX1410) Switch (48x 10GbE + 12x 40GbE) Additional Config Options: Network topologies: Flat, Dual Homed, Partial Homed, Full DMZ Size: POC, min-production (12 node), full rack, multi rack Balanced Performance Storage Dense Server Type 1U S821LC (Stratton) 1U S821LC (Stratton) 1U S821LC (Stratton) 2U S822LC (Briggs) 2U S822LC (Briggs) 2U S822LC (Briggs) Count (Min / Max) 1 / 1 3 / Any 1 / Any 8 / Any 8 / Any 8 / Any Cores 8 20 20 22 22 11 Memory 32GB 256GB 256GB 256GB 512GB 128GB Storage - HDD 2x 4TB HDD 4x 4TB HDD 4x 4TB HDD 12x 4TB HDD 8x 6TB HDD 12x 8TB HDD Storage - SSD + 4x 3.8TB SSD Storage Controller Marvell (internal) LSI MegaRAID 9361-8i (2GB cache) LSI MegaRAID 9361-8i (2GB cache) LSI MegaRAID 9361-8i (2GB cache) LSI MegaRAID 9361-8i (2GB cache) LSI MegaRAID 9361-8i (2GB cache) Network - 1GbE 4 ports (internal) 4 ports (internal) 4 ports (internal) 4 ports (internal) 4 ports (internal) 4 ports (internal) Network - 10GbE 2 ports 2 ports 2 ports 2 ports 2 ports 2 ports System Mgmt Node Master Node Edge Node Worker Node Reference Architecture Document Link: https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=POL03270USEN&
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Hortonworks & IBM - Powering the Future of Data IBM Spectrum Scale & HDP Hortonworks Products Use Cases
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26 © Hortonworks Inc. 2011 – 2017. All Rights Reserved IBM Spectrum Scale is a flexible and scalable software defined file storage for analytics workloads. Enterprises around the globe have deployed IBM Spectrum Scale for Compute clusters (HPC) Big data and analytics High performance backup and restores Content repositories
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27 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Spectrum Scale + HDP IBM Spectrum Scale •
Spectrum Scale becomes the storage layer in your HDP environment. • Spectrum Scale supports accessing data using HDFS API and hence is transparent to the applications using HDP. • With the federation support, Spectrum Scale can co-exist with HDFS. • Enterprise class storage for your Hadoop/Spark environment (Encryption, Compression, Tiering, DR…)
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28 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Scalability, Performance Scalability HDFS can scale upto
350 Million files with a single name node due to scale-out architecture limitation. Name node becomes a bottleneck. Users have to use federation functionality to overcome this limitation. Spectrum Scale has parallel file system architecture different from scale-out architecture of HDFS. No single metadata server in the architecture as a bottleneck. Metadata serving function is distributed across the cluster. Test limit for number of files per filesystem is 9 Billion. We have Spectrum Scale customers running in production beyond this test limit. Performance Performance depends on the underlying hardware configurations. But we claim comparable or better performance than HDFS on all equivalent hardware configurations. Here is the report of tests performed by NASA for evaluating Spectrum Scale vs HDFS - http://files.gpfsug.org/presentations/2016/SC16/06_- _Carrie_Spear_-_Spectrum_Sclale_and_HDFS.pdf
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29 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Reduce data center footprint with Spectrum Scale HDFS Raw data ext4 ext4 write
move copy Traditional applications Copies in both HDFS and ext4 Spectrum Scale Application writes direct to Hadoop Path with NFS/SMB/ Object/POSIX direct-read with NFS/SMB/ Object/POSIX Raw data Traditional applications Multiple copies with HDFS based workflow Spectrum Scale in-place analytics (No copies required) Hadoop analysis Jobs Hadoop analysis Jobs Direct read, one version Data Scientists waste days just copying data to HDFS No copies required with Spectrum Scale Costly data protection - Default uses 3-way replication with HDFS IBM ESS Software RAID eliminates need for 3 way replication. Just 30% extra storage requirement. [Erasure coding in HDFS has limitations and is good only for cold data] Traditional applications Traditional applications HDFS APIs HDFS APIs Example: For 5PB of data, HDFS requires 15PB of storage Example: For 5PB of data, ESS requires 6.5PB of storage Copy process can take hours/days & eventually results are based on stale data.
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30 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Spectrum Scale vs Competition Supported Interfaces (In-place Analytics)
HDFS MapR-FS NetApp EMC Isilon IBM Spectrum Scale HDFS API ü ü ü ü ü NFS ü ü ü ü ü SMB ü ü Object ü ü POSIX ü ü ü True SDS solution to overcome HDFS scalability and availability limitations. SW only option available that can be directly installed on commodity hardware running Hadoop clusters. ü Reduce data center footprint with industry’s best in-place analytics solution. No need to copy data to & from HDFS. Supported Storage Architecture HDFS MapR-FS NetApp EMC Isilon IBM Spectrum Scale Shared nothing (Storage SW that runs on commodity servers) ü ü ü Shared storage (Separate storage HW) ü ü ü - Spectrum Scale makes Hortonworks Data Platform stronger against MapR that bundles proprietary file system MapR-FS. - Use formal certification for Spectrum Scale with Hortonworks as your Cloudera attack.
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31 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Architecture choices Shared Nothing model Good
for: • High data locality requirements • Starting small Shared Storage model Good for: • Large capacity deployments • Requirement to grow storage independent of compute • In-place analytics, mix workload (Hadoop & traditional) on same storage Support for combination of both these models in a single Hadoop cluster is coming soon. 10 GigE / 40 GigE / InfiniBand (Spectrum Scale I/0) HDP HDP HDP HDP Storage-Rich Servers • IBM Power • Commercial X86 S S S S E E InfiniBand (RDMA) / 40 GigE / 10 GigE Compute Nodes • IBM Power or X86 • Only Hadoop services and HDFS client ESS HDP HDP HDP HDP HDP S Spectrum Scale ESS Elastic Storage Server(Powered by Spectrum Scale)
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Hortonworks & IBM - Powering the Future of Data IBM Spectrum Scale & HDP Hortonworks Products Use Cases
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33 © Hortonworks Inc. 2011 – 2017. All Rights Reserved The Datalake HDP Data Science IT Systems & Ops HDF
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34 © Hortonworks Inc. 2011 – 2017. All Rights Reserved HORTONWORKS DATA FLOW NIFI STREAMING & INTEGRATION
OPERATIONS SECURITY 1.2.0 HDF 3.0 1H2017 1.0.0 HDF 2.0 Mar 2016 * HDF 3.0 – Shows current Apache branches being used. Final component version subject to change based on Apache release process. 1.1.0 SuperSet TP Ranger 0.7.0 0.5.0 0.6.0 Ambari 2.5.1 2.4.0 2.4.2 Kafka 0.10.1.0 0.9.0 0.10.0 Zookeeper 3.4.6 3.4.6 3.4.6 Storm 1.1.0 1.0.1 1.0.2 SAM 0.5.0 Schema Registry 0.3.0 HDF 2.1 Aug 2016 Ongoing Innovation in Apache Hortonworks Data Flow 3.0 HDP 2.2 Dec 2014 HDF 1.0 Dec 2014 0.3.0 0.6.1 HDF 1.2 Oct 2015 MiNiFi 0.2.0 1.0.0 0.0.1 0.10.0
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35 © Hortonworks Inc. 2011 – 2017. All Rights Reserved HORTONWORKS DATA PLATFORM Hadoop & YARN DATA MGMT
DATA ACCESS GOVERNANCE & INTEGRATION OPERATIONS SECURITY HDP 2.2 Dec 2014 HDP 2.2 Dec 2014 2.2.0 2.4.0 2.6.0 2.7.1 HDP 2.3 Oct 2015 2.7.3 HDP 2.6* 1H2017 2.7.1 HDP 2.4 Mar 2016 * HDP 2.6 – Shows current Apache branches being used. Final component version subject to change based on Apache release process. ** Spark 1.6.3+ Spark 2.1 – HDP 2.6 supports both Spark 1.6.3 and Spark 2.1 as GA. *** Hive 2.1 is GA within HDP 2.6. **** Apache Solr is available as an add-on product HDP Search. 2.7.3 Sqoop 1.4.4 1.4.5 1.4.4 1.4.6 1.4.6 1.4.6 1.4.6 Druid 0.9.2 Knox 0.4.0 0.5.0 0.6.0 0.11.0 0.6.0 0.9.0 Ranger 0.4.0 0.5.0 0.7.0 0.5.0 0.6.0 Ambari 1.4.4 2.0.0 1.5.1 2.1.0 2.5.0 2.2.1 2.4.0 Kafka 0.8.2 0.8.1 0.10.1.0 0.9.0 0.10.0 Zookeeper 3.4.5 3.4.6 3.4.5 3.4.6 3.4.6 3.4.6 3.4.6 Flume 1.5.2 1.4.0 1.3.1 1.5.2 1.5.2 1.5.2 1.5.2 Solr 4.10.2 4.7.2 5.2.1 5.5.1 **** 5.2.1 5.5.1 Slider 0.60.0 0.80.0 0.91.0 0.80.0 0.91.0 Atlas 0.5.0 0.8.0 0.5.0 0.7.0 Accumulo 1.6.1 1.5.1 1.7.0 1.7.0 1.7.0 1.7.0 Phoenix 4.0.0 4.2.0 4.4.0 4.7.0 4.4.0 4.7.0 Storm 0.9.3 0.10.0 0.9.1 1.1.0 0.10.0 1.0.1 Falcon 0.5.0 0.6.0 0.6.1 0.10.0 0.6.1 0.10.0 Tez 0.4.0 0.5.2 0.7.0 0.7.0 0.7.0 0.7.0 Hive 0.12.0 0.13.0 0.14.0 1.2.1 1.2.1+ 2.1*** 1.2.1 1.2.1+ 2.1*** Pig 0.12.0 0.12.1 0.14.0 0.15.0 0.16.0 0.15.0 0.16.0 HDP 2.5 Aug 2016 Oozie 3.3.2 4.1.0 4.0.0 4.2.0 4.2.0 4.2.0 4.2.0 Spark 1.2.1 1.4.1 1.6.3+ 2.1** 1.6.0 1.6.2+ 2.0** HBase 0.98.4 0.96.1 0.98.0 1.1.2 1.1.2 1.1.2 1.1.2 Zeppelin 0.7.0 0.6.0 HDP 2.1 April 2014 HDP 2.0 Oct 2013 Ongoing Innovation in Apache Hortonworks Data Platform 2.6
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36 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Hortonworks Connection: Services and Solutions for Your Success Data Services Hortonworks Solutions Enterprise Data Warehouse Optimization Cyber Security and Threat Management Internet of Things and Streaming Analytics Data Center Hortonworks Data Suite HDFHDP Hortonworks Connection Cloud Hortonworks Data Cloud Hortonworks Connection Enablement Subscription SmartSense™ Premier Operational Support Educational Services Professional Services Community Connection IBM SoftLayer
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37 © Hortonworks Inc. 2011 – 2017. All Rights Reserved37
© Hortonworks Inc. 2011 – 2017. All Rights Reserved Cyber Security and Threat Management Enterprise Data Warehouse Optimization Internet of Things and Streaming Analytics Hortonworks ConnectionData Services Hortonworks Solutions Enterprise Data Warehouse Optimization Cyber Security and Threat Management Internet of Things and Streaming Analytics Data Center Hortonworks Data Suite HDFHDP Cloud Hortonworks Data Cloud Hortonworks Connection Enablement Subscription SmartSense™ Premier Operational Support Educational Services Professional Services Community Connection Hortonworks Connection Hortonworks Connected Data Platforms and Solutions
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38 © Hortonworks Inc. 2011 – 2017. All Rights Reserved38
© Hortonworks Inc. 2011 – 2017. All Rights Reserved Hortonworks Connection Hortonworks Connection
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39 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Open Source Optimizes Variety and Efficiency Leadership from the Committers Reduced Risk of Lock-In Seamless Integration Unmatched Economics COST EFFICIENCY DATA VARIETY EDW PROPRIETARY HADOOP HORTONWORKS OPEN SOURCE RDBMS
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40 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Business Critical Enablement for Your Data Plane Hortonworks SmartSense™ Seasoned Professional Services Training from the Experts Cloud Data Center Data Plane
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41 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Helping you to maximize connected data platforms investments Hortonworks Professional Services Implementation •
Build and secure clusters • Deploy use cases into production • Migrate from proprietary platforms Advice • Define data platform strategy • Plan for successful roll out • Design modern data architecture Managed Services • Optimize platforms on site • Extend your team • Offload cluster administration
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42 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Training By Hortonworks University Comprehensive Role-Based Learning Paths Flexible Delivery Skills Certifications
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Hortonworks & IBM - Powering the Future of Data IBM Spectrum Scale & HDP Hortonworks Products Use Cases
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44 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Personalizes Digital Advertising Market Research Studies CRM Records Online Transactions Social Media Streams Impressions Video Consumption Logs CUSTOMER SEGMENTATION ONLINE AD PLACEMENT PRODUCT RECOMMENDATIONS TARGETED PROMOTIONS VIDEO SYNDICATION Sensor Data Product Catalogs Server Logs Clickstreams Customer Surveys Sales Reports
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45 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Drives the New Automotive Industry ERP Data Warranty Data Geo Tracking Infotainment Metadata SCADA Systems Social Media Streams PREVENTATIVE MAINTENANCE SUPPLY CHAIN OPTIMIZATION MANUFACTURING YIELDS MAXIMIZATION QUALITY CONTROL NEW PRODUCT PLANNING ERP Systems Defect Testing Data Machine Data
Data Historians Product Design Docs Service Records
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46 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Transforms Energy & Utilities Asset Data Customer Surveys Weather & Environmental Service Fleet GPS Data Smart Meter Streams Commodity Prices REVENUE PROTECTION SINGLE VIEW OF CUSTOMER PREDICTIVE EQUIPMENT MAINTENANCE CONSERVATION VOLTAGE REDUCTION COMMODITY TRADING Social Media GIS Data SCADA
Outage Histories CIS Records EDW
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47 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Powers Today’s Financial Services OFAC Lists Credit Records ATM Streams
Transactions & Wires Stock Tickers Trade Settlements DIGITAL CUSTOMER 360 RISK DATA AGGREGATION ANTI-MONEY LAUNDERING FRAUD DETECTION TRADE SURVEILLANCE Mobile App Data Trade Data Web Logs Banker Notes Demographic Data Customer Transaction Data
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48 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Makes Healthcare Precise and Personal Patient Records Lab Data Pharmacy Data Patient Locations Wearables Intra-Network Data Sensor Data Claims Data Social Media
Physician Notes Patient Satisfaction Data Clinical (EMR) Data SINGLE VIEW OF PATIENT REAL-TIME VITAL SIGN MONITORING BILLING & REIMBURSEMENTS EMR OPTIMIZATION SUPPLY CHAIN OPTIMIZATION
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49 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Is Shaping the Modern Insurance Industry Catastrophic Event Data Customer Onboarding Data Seismic Data Biometrics Data Usage-Based Driver Data Cyber Threat Metadata RISK & UNDERWRITING ANALYSIS USAGE-BASED INSURANCE CLAIMS ANALYTICS NEW PRODUCT DEVELOPMENT CYBER RISK ANALYTICS Drones & Aerial Imagery Claims Docs, Notes & Diaries Weather & Environment Underwriting Analysis Policy Histories Photos
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50 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Powers Modern Manufacturing Defect Testing Data Product Designs MES Systems RFID Streams SCADA Systems Shop Floor Sensors PREVENTATIVE MAINTENANCE SUPPLY CHAIN OPTIMIZATION YIELD MAXIMIZATION QUALITY CONTROL RECALL AVOIDANCE ERP Systems Supplier Receipts Machine Data Assembly Line Sensors Data Historians Work Orders
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51 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Fuels Oil & Gas Industry Renovation ERP Data Engineering Notes IoT
Gateway Data Video WITSML Data Weather & Environment REAL-TIME MONITORING SINGLE VIEW OF OPERATIONS PREDICTIVE MAINTENANCE LAS ARCHIVE & ANALYTICS UNSTRUCTURED DATA CLASSIFICATION Vehicle GPS Data GIS Data SCADA Systems Field Comments Production Histories G&G Data
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52 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Makes Pharmaceuticals Safe & Effective Research Cohort Data Molecular Data RFID Data Social Media Biometrics Sensor Data DRUG TRIAL COHORT SELECTION YIELD OPTIMIZATION RAW MATERIAL WASTE REDUCTION SEARCHABLE RESEARCH REPOS NEXT-GEN SEQUENCING (NGS) Supply Chain Geo-location Data Scientific Studies Manufacturing Machine Data Clinical Records Sales Reports Genomic Data
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53 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Enhances Public Sector Efficiency Historical Archives Cyber Threat Metadata Vehicle Telemetry Data Disease Outbreaks Natural Disasters PUBLIC TRANSPORTATION INFRASTUCTURE MAINTENANCE PUBLIC HEALTH NATIONAL DEFENSE HOMELAND SECURITY Social MediaWork Orders Meeting Notes Voter Rolls Public Benefits Claims Financial Audits Extreme Weather Alerts
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54 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Drives Retail Sales Growth Product Catalogs Sales Forecasts Beacons & RFID
Server Logs In-Store WiFi Logs Store Communications SINGLE VIEW OF THE CUSTOMER PRODUCT RECOMMENDATIONS INVENTORY & SUPPLY CHAIN PRICING OPTIMIZATION TARGETED PROMOTIONS Clickstream ERP Data Social Media Staffing Plans Store Reporting CRM Records
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55 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Actionable Intelligence Transforms the Software Industry Cyber Security Metadata Sales Forecasts Mobile Device Geo-Location
Server Logs User Activity Events Network Logs NEW PRODUCT DEVELOPMENT QUALITY ASSURANCE CUSTOMIZATION & PERSONALIZATION CYBER SECURITY REAL-TIME USAGE MONITORING Clickstreams CRM Records Social Media Streams Sprints & Backlogs User Testing Historical Audit Trails
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56 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Connected Data Drives Success in Telecommunications Call Detail Records Product Catalogs Cyber Threat Metadata Sensor Data Server Logs Voice-to-Text SINGLE VIEW OF THE CUSTOMER CHURN REDUCTION CDR ANALYSIS NETWORK OPTIMIZATION DYNAMIC BANDWIDTH ALLOCATION Clickstream ERP System Data Social Media
Billing Data Subscriber Profiles CRM Records
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57 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Client Use CasesLegacy
Cluster Telecom Architecture standard Tooling Data Science, Machine Learning Model Pré- processing Analytics, BI, Ad-hoc Exploration Data Exploration Complex Event Processing Kafka SAM Analytics, BI, Ad-hoc Exploration Visualization & Reporting All Data HDFS Tooling Hive Bach Views Tooling SuperSet Real Time Views Custom Applications Dashboards Batch LayerSpeed LayerServing Layer Ingest Atlas/Ranger Model Building R Spark Druid Marketing Others Customer Sentiment & Churn Use Case Zeppelin Network Optimization Journey Real-time Marketing & Advertising Relational Bases Social Networks WebSites Mobile Apps CDR - Network OOT Adwords/adserver Beacon TWW/Smart Focus … CRM
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58 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Obrigado! linkedin.com/in/thiagosantiago/
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