Presented at Interaction South America 2015. "Is this a business or a design decision?" One might think of both as separate fields, given how decisions are made in a daily basis, the business analyst (or equivalent) usually being the one responsible for defining how a company will create value to its clients. As an interaction designer, how can I materialize these decisions in the form of interfaces, navigations or product mechanics? Will I have to compromise on design principles? What is the cost-benefit relation? Can we cocreate ideas with "business people" from scratch? In this talk, I'll show cases where both design and business have merged almost becoming indistinguishable.

1. Design as the art of
materializing business
decisions
Thiago Esser

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online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Design as the art of materializing business decisions
Thiago Esser