THE FOUR MOST IMPORTANT POWERPOINT
RULES FOR SUCCESSFUL PRESENTATIONS

THE FOUR MOST IMPORTANT POWERPOINT
RULES FOR SUCCESSFUL PRESENTATIONS @ned_potter

YOU’RE A BIT COULD BE
BETTER STRESSED OUT because you know your presentations BUT YOU DON’T KNOW WHERE TO START?

AN ATTRACTIVE PRESENTATION IS JUST
A BYPRODUCT OF AN EFFECTIVE PRESENTATION. RELAX.

AN ATTRACTIVE PRESENTATION IS JUST
A BYPRODUCT OF AN EFFECTIVE PRESENTATION. RELAX. and 4 things really matter for making an effective presentation

RULE 1 MORE IMAGES LESS
TEXT

WORD HEAVY SLIDES can be
difficult to read from the back of the room, and people can only listen and read at the same time for a very short period.

If they end up having
to choose between listening to you talk or reading your slides, you become OUT OF SYNC with your audience.

IS YOUR PRESENTATION WORKING WITH
YOU OR AGAINST YOU?

IMAGES ARE NICE TO LOOK
AT, ENGAGING, ENRICHING, AND CAN SUPPORT YOUR STORY.

IMAGES ARE NICE TO LOOK
AT, ENGAGING, ENRICHING, AND CAN SUPPORT YOUR STORY. People can look at images and listen to you speak at the same time, no problem.

BUT MOST IMPORTANTLY, IMAGES HELP
PEOPLE LEARN

BUT MOST IMPORTANTLY, IMAGES HELP
PEOPLE LEARN Learning is improved when narration occurs simultaneously with relevant images.

BUT MOST IMPORTANTLY, IMAGES HELP
PEOPLE LEARN Click these sites for amazing images you can use legally with Attribution COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR

BUT MOST IMPORTANTLY, IMAGES HELP
PEOPLE LEARN COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR Compfight searches Flickr better than Flickr searches itself, for millions of images. TIP: Make sure you choose the ‘Creative Commons’ option after your first search, & ignore the sponsored links above the dotted line.

BUT MOST IMPORTANTLY, IMAGES HELP
PEOPLE LEARN COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR Freeimages is great for stock photography – there are loads of great images for enhancing slides. TIP: Sign up for the free account to get full-sized versions of the images you find.

BUT MOST IMPORTANTLY, IMAGES HELP
PEOPLE LEARN COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR Morguefile also has stock photography – there are fewer images but they’re free for commercial use. TIP: There are images where no attribution is required – these are useful for situations where there’s no room to credit the author, e.g. posters, business cards, and tweets

BUT MOST IMPORTANTLY, IMAGES HELP
PEOPLE LEARN COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR Photofunia allows you to put your own images INTO existing pictures. TIP: To create your own text to add to a billboard or painting in Photofunia, create a textbox in PowerPoint, write your text, right- click and Save As Picture. You’ll then have an image of your text to upload into Photofunia.

BUT MOST IMPORTANTLY, IMAGES HELP
PEOPLE LEARN COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR The Multicolr Search Engine is just about the most fun you can have finding images: it searches by colours not keywords. TIP: Create an image-only presentation that stays completely on brand by picking your organisation’s corparate colours in Multicolr…

MAKE THE MOST OF YOUR
IMAGES

AND WRITE ON THEM IN
A MINIMUM FONT SIZE OF 24…

AND WRITE ON THEM IN
A (THIS IS 24. If you need it smaller than this, you’re using too much text) MINIMUM FONT SIZE OF 24…

RULE 2 MAKE ONE POINT
PER SLIDE

THIS GOES BACK TO THE
IDEA OF BEING IN SYNC WITH YOUR AUDIENCE.

Focus on one thing at
a time. Allow your audience to digest it, then move with them onto the next theme.

DRAW ATTENTION TO IMPORTANT MESSAGES
WITH COLOUR

OF COURSE, FEEL FREE TO
BREAK THE ONE POINT PER SLIDE RULE WITH GOOD REASON

INTRODUDCTIONS SUMMARIES COMPARISONS ALL OF
THESE THINGS CAN REQUIRE STACKING ON THE SAME SLIDE

BUT OTHERWISE GIVE EACH POINT
IN YOUR PRESENTATION ROOM TO BREATHE

RULE 3
NO
BULLET
POINTS

BULLET POINTS CAUSE ALL SORTS
OF PROBLEMS. •They’re ugly •They encourage you to put more than one point on each slide •They don’t leave much room for images •They’re symptomatic of a wider DEATH BY POWERPOINT malaise

BULLET POINTS ALSO ENCOURAGE YOU
TO READ THE SLIDE ALOUD.

BULLET POINTS ALSO ENCOURAGE YOU
TO READ THE SLIDE ALOUD. And if you’re saying the exact same thing that’s written on the slide, why do you even need to be there?

Learning is reduced when information
presented is redundant – such as reading text verbatim from slides

RULE 4
KEEP IT
SIMPLE

KEEPING IT SIMPLE DOESN’T MEAN
DUMBING DOWN

IT’s .about GETTING RID OF
EVEYTHING THAT ISN’T ESSENTIAL TO TELLING YOUR STORY. .about

IT’s .about GETTING RID OF
EVEYTHING THAT ISN’T ESSENTIAL TO TELLING YOUR STORY. .about

Learning is improved when multimedia
is free from extraneous information

SO, WHAT COUNTS AS EXTRANEOUS?

SO, WHAT COUNTS AS EXTRANEOUS?
Animations? Yup. If they’re there to make a specific point, by all means use them – but if they’re there for the sake of it, they spoon-feed the audience so much it lulls their brains into a non-receptive state (akin to watching TV rather than a presentation)

SO, WHAT COUNTS AS EXTRANEOUS?
Transitions? Yes. If all your slides transition from one to the next with the same effect or animation (with an upward sweep, or by revolving, etc) then it makes them all feel the same. There’s no WEIGHTING of the information you’re presenting. So transitions don’t help you tell your story – if anything they do the opposite. Animations = extraneous.

SO, WHAT COUNTS AS EXTRANEOUS?
Templates? Absolutely, PPT Templates are extraneous too. Having your organisational logo on every slide is the very definition of extraneous – have it at the beginning and the end, but not on each one of the 50 slides in between. Templates get in the way of learning. They’re nothing to do with the story.

And besides…

TO TELL YOUR STORY, YOU
NEED A HIERACHY OF INFORMATION. WHO’S IN CHARGE HERE - YOU, OR POWERPOINT?

TO TELL YOUR STORY, YOU
NEED A HIERACHY OF INFORMATION. WHO’S IN CHARGE HERE - YOU, OR POWERPOINT? (Aim for consistency, not duplication)

WOOHOO! THAT’S THE END OF
ALL THE RULES *

WOOHOO! THAT’S THE END OF
ALL THE RULES * * Actually there’s one final rule – always credit your image sources!

Projector: CC-BY RVWITHTITO www.flickr.com/photos/rvwithtito/4236716778/sizes/l Eye
close up: CC-BY Sara .Nel www.flickr.com/photos/saranv/3521287388/sizes/l Feet up: CC-BY Davedjoe www.flickr.com/photos/92414546@N04/14441260000/sizes/l Stencil: CC-BY-NC-SA Camil Tulcan www.flickr.com/photos/camil_t/4171629278/sizes/l Tree: CC-BY-NC Richard Cawood www.flickr.com/photos/cawood/15117958922/sizes/l Computer user CC-BY-NC-SA Matheson Learning Commons www.flickr.com/photos/matheson_learning_commons/8382876760/sizes/l French Words CC-BY Monsieur J www.flickr.com/photos/jblndl/4266814468/sizes/l Amazing hallway CC-BY-NC-SA Stuck in Customs https://www.flickr.com/photos/stuckincustoms/3725191263/sizes/l Massive Boat CC-BY-SA Thomas Leth-Olsen www.flickr.com/photos/thomasletholsen/7367984008/sizes/l Pointing Hand CC-BY Shudhamshu https://www.flickr.com/photos/sudhamshu/3202963823/sizes/l

Bullet CC-BY-SA Eschipul https://www.flickr.com/photos/eschipul/4160817135/sizes/l Desert
CC-BY-NC-SA Nunodantas https://www.flickr.com/photos/ndantas/6165100763/sizes/l Fireflies all colours CC-BY-NC Tinkerlog https://www.flickr.com/photos/8123185@N02/3659676928/sizes/l Fireflies all blue CC-BY-NC Tinkerlog https://www.flickr.com/photos/8123185@N02/3659677764/sizes/l Shoes CC-BY-NC-SA by Chishikilauren https://www.flickr.com/photos/chishikilauren/10317213/sizes/o/ Pile of Bullets CC-BY US Army Environmental Reserve https://www.flickr.com/photos/armyenvironmental/3552296540/sizes/l Questionmark lights CC-BY Beatnik Photos https://www.flickr.com/photos/dharmabum1964/3108162671/sizes/l Wineglasses CC-BY Julien.Belli https://www.flickr.com/photos/julienbelli/14465146006/sizes/l Boys are dumb CC-BY-SA by quinn.anya https://www.flickr.com/photos/quinnanya/4400139828/sizes/l Questionmark CC-BY nadinehiedrich https://www.flickr.com/photos/nadineheidrich/11983141774/sizes/l Jumping with Balloons CC-BY Magdalena Roeseler https://www.flickr.com/photos/magdalenaroeseler/13268612333/sizes/l Cushion CC-BY-NC Jeremy Brooks https://www.flickr.com/photos/jeremybrooks/3076443696/sizes/l

At the start I said
that a good looking presentation is just a by-product of an effective one. This is based on the four multimedia learning principles dotted throughout the slides, to back up the rules.

At the start I said
that a good looking presentation is just a by-product of an effective one. This is based on the four multimedia learning principles dotted throughout the slides, to back up the rules. Learning is improved when narration occurs simultaneously with relevant images. Learning is improved when attention is focused on important parts of the presentation with cues highlighting key material. Learning is improved when multimedia is free from extraneous information. Learning is reduced when information presented is redundant – such as reading text verbatim from slides.

At the start I said
that a good looking presentation is just a by-product of an effective one. This is based on the four multimedia learning principles dotted throughout the slides, to back up the rules. Learning is improved when narration occurs simultaneously with relevant images. Learning is improved when attention is focused on important parts of the presentation with cues highlighting key material. Learning is improved when multimedia is free from extraneous information. Learning is reduced when information presented is redundant – such as reading text verbatim from slides. These are all adapted from research into what works and what doesn’t, undertaken by Dr Richard Mayer at the University of California – you can read more of his work by clicking the arrow. At the start I said that a good looking presentation is just a by-product of an effective one. This is based on the four multimedia learning principles dotted throughout the slides, to back up the rules.

There are plenty of other
rules about making presentations (like only using 3 fonts, for example, which I’ve completely ignored for this one) – but none of them are as important as these four, because they relate to substance (from which style should be a natural by-product).

It’s not a RULE as
such, but using non-standard fonts in a presentation also makes a huge difference to how engaging it looks.

ANTONIO Aller Pacifico FENGARDO NEUE
AlfaSlab One The fonts used in these slides are listed above – they’re all available for free via www.fontsquirrel.com

Go to ned-potter.com for more
information on presentation skills

Go to ned-potter.com for more
information on presentation skills I’m on Twitter @ned_potter

Go to ned-potter.com for more
information on presentation skills I’m on Twitter @ned_potter Thanks for watching!

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