Keeping up with the rapidly changing landscape of digital has always been a challenge for businesses regardless of the industry. To keep you ahead of the curve this SlideShare will provide you with the top 14 emerging trends that will impact the way your organisation operates in the digital space over the next 12 months.
A few of the trends covered are:
- The rise of mobile
- Facebook's influence on apps
- Differences in desktop and mobile user experiences
- Adblocking technology
- Where the big players are spending their money
- What type content is relevant to today's audiences
- SEO for voice search
- Practical applications to get you started now
- And, much, much more!
3. In 2015 time spent on Smartphones grew by 22%
while time on desktops and tablets fell.
Time Spent On Mobile Has Exploded
Source: comScore
4. - Phones are made for ‘vertical’
- 75% of people 18-29 watch video on
their smartphone.*
- 6x more time spent vertical now than
5 years ago. **
- Snapchat: Vertical videos perform 9x
better.
- Apps/websites are vertical video ready
Vertical v Horizontal?
* www.pewinternet.org
** www.kpcb.com/internet-trends
18. What Does This Mean?
• Target longer, voice friendly keywords
• Target questions rather than keywords
• Expect to see more search with clearer intent
• Voice is 3 times more likely to be local based
28. There Are Now 198 Million Users
Source: Business Insider
29. What Does This Mean?
• It eats into, but does not destroy paid Ads
• AdWords is often not blocked
• Embrace native (or disguised) advertising
• Tracking codes, social media buttons and CTA’s
can also be blocked
32. The Facts
89% of B2B researchers use the internet
during the B2B research process.
Source: https://www.thinkwithgoogle.com/articles/the-changing-face-b2b-marketing.html
Buyers go through about 57% of the purchasing
process before ever talking to sales
Source: http://www.executiveboard.com/exbd-resources/content/digital-evolution/index.html
33. People Want To See
A Variety Of Content
Source: HubSpot Research
60. Co-founder and Managing Director
dlawrence@thewebshowroom.com.au
David Lawrence
Thank You
Ph: 1800 981 442
www.thewebshowroom.com.au
Editor's Notes
Laying on the couch watching tv…
Check: Don’t think of this as spend which is marked just for mobile or in any way special. It’s just that the ads are being click in search, in apps and on websites from mobile devices.