9. The Mobile Movement: Understanding Smartphone Consumers – Google Video Out of 5,013 U.S. adult smartphone users: 39% use smartphones while going to the bathroom 33% while watching TV 22% while reading the newspaper many would give up high heels, cable TV or even chocolate (1 out of 3). 79% use a smartphone to help with shopping 81% browse the internet 77% use a search engine 48% watch a video 63% access a social network Link to Video