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Commercial Graphic Designing - dealing with presentations
Check a showcase of our Commercial Graphic Designing PowerPoint Presentation. Download Commercial Graphic Designing PowerPoint presentation now for great and creative presentation ideas on designing and visual branding. This is our general marketing powerpoint presentation on Commercial Graphic Designing. We invite you to download TheTemplateWizard's Commercial Graphic Designing PPT presentation for great ideas on commercial graphic designing presentations. We have created Commercial Graphic Designing sample powerpoint presentations that demonstrates how to use visuals and illustrations in your PowerPoint presentations.
Core Design elements
Design Elements - Lines
As an important element of design,
lines can be both stand alone or part of
another graphic element. Lines are one of
the building blocks of graphic design.
Lines can be vertical, horizontal, or
diagonal. Lines can be solid, dashed, thick,
Important considerations for
Design Elements - Shape
Shape is one of the basic elements of
design, and an important one. Shape
alone or in combination with some
other shapes or lines organize
information and convey universal
meanings as well as guide the
Basic types of shapes
Lines: used to create 3-D world
General outline of an object
Geometric, Natural, and Abstract shapes
Figure and Ground
Design Elements - Value
Value is nothing but the relative degree of lightness and darkness in
a given design element.
Line, color, texture, and shape all require value contrast to be seen.
Value is utilized to depict objects, shapes, and space.
Importance of Value
Helps define Lightness/Darkness
Gives the image detail and texture it needs to convey a message
Contrast helps in relative emphasis
Leads the eye
Design Elements - Texture
exture can be defined as the surface characteristics of an object that can be experienced
through the sense of touch or otherwise the illusion of touch.
In graphic designing, texture is be used to accent an area so that it becomes more
prominent than another.
Actual paper - Tactile
Visual Objects in an image
Abstract pictures of Textures
Make sure that you choose textures that relate to the concept of the work and are
appropriate to the design requirements.
Design Elements - Text
Be very specific in using text in bullet form
However, make sure to use no more than 4-5 bullet points per
Font size of 28 to 34 with a bold font is recommended
Try to settle on one or two sans-serif typefaces
Don’ t try to put too much of information on one slide
NEVER EVER, EVER USE ALL CAPS
Design Elements - Color
Colors are capable of communicating meaning, triggering emotional associations, eliciting
evocative memories buried in our subconscious minds.
Colors can persuade or dissuade according to your efforts.
Points to Remember While Selecting
Cultural Associations of Color
The profile of the target persona and its color preference
The visual identity and color theme of the organization presented
The designers personal preference of the color
An awareness of current color trends
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