SlideShare uma empresa Scribd logo

The R&D Behind Your Elevator Pitch

Kelly Services
Kelly Services
Kelly ServicesSenior Marketing Representative - Global Solutions/Large Accounts at KellyOCG em Kelly Services

In this eBook, you will learn about: • Establishing a common connection • Showing relevance to your audience • Communicating your skills • Engaging your audience

The R&D Behind Your Elevator Pitch

1 de 26
Baixar para ler offline
JAMIE STACEY
THE R&D
BEHIND YOUR
ELEVATOR PITCH
/02
The elevator pitch: it’s a few
mere seconds of conversation.
With all that’s at stake in the traditional ninety-second do-or-die moment of
self-salesmanship, it’s understandable that many people fear the gut-wrenching
scenario played out when the elevator doors close, the big boss turns to the suddenly
self-conscious employee and asks, “Well, what do you do here?”.
So it’s no surprise that in an article for the Wall Street Journal, reporter and columnist
Katherine Rosman calls the elevator pitch “the most awkward meeting.” However,
Rosman also states that nowadays, the real concern isn’t the meeting itself.
Instead, it’s a new technology that enables elevators to route employees to appropriate
floors according to rank, making those chance meetings with top-level executives
disappear – and simultaneously, the opportunity to pitch oneself to decision makers.
INTRODUCTION
KEY HIGHLIGHTS
In this eBook, you
will learn about:
•	 Establishing a
common connection
•	 Showing relevance
to your audience
•	Communicating
your skills
•	 Engaging your
audience
/03
Of course, the idea behind the elevator pitch isn’t going away. Talking with people who
could be good connections to future positions or projects will never go out of fashion.
Fortunately, opportunities to engage in conversation that quickly sums up what you have
to offer are becoming more frequent. No longer consigned to just the elevator, the pitch
is now the staple of networking meetings, professional conferences and a wide array of
other events that bring industry professionals together. And in our ever more connected,
efficient, online world, the well-crafted “self“ sales pitch is morphing into a form that fits
today’s communication channels.
INTRODUCTION
/04
THE ELEVATOR PITCH:
A SCIENTIST’S PERSPECTIVE
Much like the phases of clinical trials, an elevator pitch for
today’s scientist needs to be well planned. It must include
key data points and have a desired outcome in mind,
e.g. the continuation of the conversation.
A successful pitch encapsulates four phases:
Phase I: 	 It’s memorable and establishes a common connection
Phase II:	 It shows your relevance to your audience
Phase III:	 It communicates your skills
Phase IV:	It engages your audience
I
II
III
IV
Establish
Connection
Show
Relevance
Communicate
Skills
Engage
Audience
/05
PHASE I:
MAKING IT
MEMORABLE &
ESTABLISHING
A COMMON
CONNECTION
Quick, give your knee-jerk first answer to the following:
Q: What’s the #1 trait of a good elevator pitch?
Got the first answer that appeared in your head? That’s your gut instinct answer.
That’s the one we want. Remember your answer like it’s your card in a magic trick.
Many other characteristics, from speaking clearly to being specific, might have
popped into your mind after your first answer. And it’s true: all of them play a role in
making your elevator pitch a success.
Regardless of how much energy you put into crafting your pitch ahead of time, when
it’s show time, it’s a live performance before an important audience.
Now recall your answer to the question posed above. Picture it clearly in your mind.
Was this your answer?
A: It’s memorable.
PHASE I: MAKING IT MEMORABLE & ESTABLISHING A COMMON CONNECTION /06
WHEN IT’S SHOW
TIME, IT’S A LIVE
PERFORMANCE
BEFORE AN
IMPORTANT
AUDIENCE.
Anúncio

Recomendados

Pitch Originator: How to Pitch Workshop
Pitch Originator: How to Pitch WorkshopPitch Originator: How to Pitch Workshop
Pitch Originator: How to Pitch WorkshopLaura Faulconer
 
How to master an Elevator Pitch
How to master an Elevator PitchHow to master an Elevator Pitch
How to master an Elevator PitchPresentationLoad
 
the elevator pitch
the elevator pitchthe elevator pitch
the elevator pitchBoxolog.com
 
B2B Sales | Probing and qualifying
B2B Sales | Probing and qualifyingB2B Sales | Probing and qualifying
B2B Sales | Probing and qualifyingRudhir Sharan
 
Stop Selling Start Helping
Stop Selling Start HelpingStop Selling Start Helping
Stop Selling Start HelpingSlides That Rock
 
Elevator Pitch
Elevator PitchElevator Pitch
Elevator Pitchfadey
 
Navigating Sales Conversations from First Call to Closed Deal
Navigating Sales Conversations from First Call to Closed DealNavigating Sales Conversations from First Call to Closed Deal
Navigating Sales Conversations from First Call to Closed DealChris Orlob
 

Mais conteúdo relacionado

Mais procurados

How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
 
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...HighSpark | Visual Storytelling Agency
 
The "Art" of the Elevator Pitch
The "Art" of the Elevator PitchThe "Art" of the Elevator Pitch
The "Art" of the Elevator PitchRoman Medvedev
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitLean Startup Co.
 
Create Your Elevator Pitch - Pat Drew and Ivy Exec
Create Your Elevator Pitch - Pat Drew and Ivy ExecCreate Your Elevator Pitch - Pat Drew and Ivy Exec
Create Your Elevator Pitch - Pat Drew and Ivy ExecIvy Exec
 
8 steps to overcome your fear of public speaking
8 steps to overcome your fear of public speaking8 steps to overcome your fear of public speaking
8 steps to overcome your fear of public speakingGetSmarter
 
12 Secrets of Making Every Presentation Fun, Engaging and Enjoyable
12 Secrets of Making Every Presentation Fun, Engaging and Enjoyable12 Secrets of Making Every Presentation Fun, Engaging and Enjoyable
12 Secrets of Making Every Presentation Fun, Engaging and EnjoyableSketchBubble
 
Start-up of You, Visual Summary
Start-up of You, Visual SummaryStart-up of You, Visual Summary
Start-up of You, Visual SummaryReid Hoffman
 
Consultative Sales Skills-Presented by Jeffrey Mesquita
Consultative Sales Skills-Presented by Jeffrey MesquitaConsultative Sales Skills-Presented by Jeffrey Mesquita
Consultative Sales Skills-Presented by Jeffrey MesquitaSCORE Atlanta
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatVelocity Partners
 
Los Errores Mas Comunes Por Los Que Se Fracasa
Los Errores Mas Comunes Por Los Que Se FracasaLos Errores Mas Comunes Por Los Que Se Fracasa
Los Errores Mas Comunes Por Los Que Se Fracasateamemgoldexhispano
 
Winners Circle Real Estate Marketing Real Estate Lead Gen
Winners Circle Real Estate Marketing Real Estate Lead GenWinners Circle Real Estate Marketing Real Estate Lead Gen
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
 
The 5 steps to Sales Dominance
The 5 steps to Sales DominanceThe 5 steps to Sales Dominance
The 5 steps to Sales DominanceLeadSimple
 
Selling Smart: Transactional Analysis and the Psychology of Sales
Selling Smart: Transactional Analysis and the Psychology of SalesSelling Smart: Transactional Analysis and the Psychology of Sales
Selling Smart: Transactional Analysis and the Psychology of SalesAnnArborSPARK
 
17 Things Powerful People Say
17 Things Powerful People Say17 Things Powerful People Say
17 Things Powerful People SayGetSmarter
 
Closing: A Natural Step in the Sales Process
Closing: A Natural Step in the Sales ProcessClosing: A Natural Step in the Sales Process
Closing: A Natural Step in the Sales ProcessBob Hafer
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabJan Rezab
 

Mais procurados (20)

How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)
 
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
 
The "Art" of the Elevator Pitch
The "Art" of the Elevator PitchThe "Art" of the Elevator Pitch
The "Art" of the Elevator Pitch
 
How To Make A Point
How To Make A PointHow To Make A Point
How To Make A Point
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market Fit
 
Create Your Elevator Pitch - Pat Drew and Ivy Exec
Create Your Elevator Pitch - Pat Drew and Ivy ExecCreate Your Elevator Pitch - Pat Drew and Ivy Exec
Create Your Elevator Pitch - Pat Drew and Ivy Exec
 
8 steps to overcome your fear of public speaking
8 steps to overcome your fear of public speaking8 steps to overcome your fear of public speaking
8 steps to overcome your fear of public speaking
 
12 Secrets of Making Every Presentation Fun, Engaging and Enjoyable
12 Secrets of Making Every Presentation Fun, Engaging and Enjoyable12 Secrets of Making Every Presentation Fun, Engaging and Enjoyable
12 Secrets of Making Every Presentation Fun, Engaging and Enjoyable
 
Start-up of You, Visual Summary
Start-up of You, Visual SummaryStart-up of You, Visual Summary
Start-up of You, Visual Summary
 
Consultative Sales Skills-Presented by Jeffrey Mesquita
Consultative Sales Skills-Presented by Jeffrey MesquitaConsultative Sales Skills-Presented by Jeffrey Mesquita
Consultative Sales Skills-Presented by Jeffrey Mesquita
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
 
Elevator Pitch
Elevator PitchElevator Pitch
Elevator Pitch
 
Los Errores Mas Comunes Por Los Que Se Fracasa
Los Errores Mas Comunes Por Los Que Se FracasaLos Errores Mas Comunes Por Los Que Se Fracasa
Los Errores Mas Comunes Por Los Que Se Fracasa
 
Winners Circle Real Estate Marketing Real Estate Lead Gen
Winners Circle Real Estate Marketing Real Estate Lead GenWinners Circle Real Estate Marketing Real Estate Lead Gen
Winners Circle Real Estate Marketing Real Estate Lead Gen
 
The 5 steps to Sales Dominance
The 5 steps to Sales DominanceThe 5 steps to Sales Dominance
The 5 steps to Sales Dominance
 
Selling Smart: Transactional Analysis and the Psychology of Sales
Selling Smart: Transactional Analysis and the Psychology of SalesSelling Smart: Transactional Analysis and the Psychology of Sales
Selling Smart: Transactional Analysis and the Psychology of Sales
 
17 Things Powerful People Say
17 Things Powerful People Say17 Things Powerful People Say
17 Things Powerful People Say
 
Closing: A Natural Step in the Sales Process
Closing: A Natural Step in the Sales ProcessClosing: A Natural Step in the Sales Process
Closing: A Natural Step in the Sales Process
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan Rezab
 

Destaque

The 7 Key Components of a Perfect Elevator Pitch by @noahparsons
The 7 Key Components of a Perfect Elevator Pitch by @noahparsonsThe 7 Key Components of a Perfect Elevator Pitch by @noahparsons
The 7 Key Components of a Perfect Elevator Pitch by @noahparsonsPalo Alto Software
 
Tutorial STARTup Live Pitch
Tutorial STARTup Live PitchTutorial STARTup Live Pitch
Tutorial STARTup Live PitchSTARTeurope
 
How to Articulate a Winning Elevator Pitch
How to Articulate a Winning Elevator PitchHow to Articulate a Winning Elevator Pitch
How to Articulate a Winning Elevator PitchJonathan Rick
 
Tips for Delivering an Elevator Pitch
Tips for Delivering an Elevator PitchTips for Delivering an Elevator Pitch
Tips for Delivering an Elevator PitchAbhishek Shah
 
Startup Toolkit for R&D
Startup Toolkit for R&DStartup Toolkit for R&D
Startup Toolkit for R&DTheIdeaVillage
 
Understanding the Baby Boomer workforce
Understanding the Baby Boomer workforceUnderstanding the Baby Boomer workforce
Understanding the Baby Boomer workforceKelly Services
 
Do you have what Scientific Hiring Managers are looking for?
Do you have what Scientific Hiring Managers are looking for?Do you have what Scientific Hiring Managers are looking for?
Do you have what Scientific Hiring Managers are looking for?Kelly Services
 
Who is Listening, and Why? Audience, Purpose, & Presentation Skills
Who is Listening, and Why? Audience, Purpose, & Presentation SkillsWho is Listening, and Why? Audience, Purpose, & Presentation Skills
Who is Listening, and Why? Audience, Purpose, & Presentation SkillsSarah Glova
 
IBM Social Business
IBM Social BusinessIBM Social Business
IBM Social BusinessJCI London
 
For Graduate Students: Curating a Professional Online Presence with Social Media
For Graduate Students: Curating a Professional Online Presence with Social MediaFor Graduate Students: Curating a Professional Online Presence with Social Media
For Graduate Students: Curating a Professional Online Presence with Social MediaSarah Glova
 
Going Hyperlocal, 10 Golden Rules
Going Hyperlocal, 10 Golden RulesGoing Hyperlocal, 10 Golden Rules
Going Hyperlocal, 10 Golden RulesBart Brouwers
 
The 2-day Marketing Plan
The 2-day Marketing PlanThe 2-day Marketing Plan
The 2-day Marketing PlanTheIdeaVillage
 
What's in a Name: Choosing, Branding and Protecting Your Venture
What's in a Name: Choosing, Branding and Protecting Your VentureWhat's in a Name: Choosing, Branding and Protecting Your Venture
What's in a Name: Choosing, Branding and Protecting Your VentureTheIdeaVillage
 
Due Diligence Avenue: It's a 2-way Street
Due Diligence Avenue: It's a 2-way Street Due Diligence Avenue: It's a 2-way Street
Due Diligence Avenue: It's a 2-way Street TheIdeaVillage
 
Skills for Presenters
Skills for PresentersSkills for Presenters
Skills for Presentersrob johnstone
 
Don't Leave Money on the Table: Top 8 Business Incentives for New Orleans Ent...
Don't Leave Money on the Table: Top 8 Business Incentives for New Orleans Ent...Don't Leave Money on the Table: Top 8 Business Incentives for New Orleans Ent...
Don't Leave Money on the Table: Top 8 Business Incentives for New Orleans Ent...TheIdeaVillage
 
Public Speaking Tips: Master Your Public Speaking Skills By Knowing Your Audi...
Public Speaking Tips: Master Your Public Speaking Skills By Knowing Your Audi...Public Speaking Tips: Master Your Public Speaking Skills By Knowing Your Audi...
Public Speaking Tips: Master Your Public Speaking Skills By Knowing Your Audi...Michael Lee
 

Destaque (20)

The visual elevator pitch
The visual elevator pitchThe visual elevator pitch
The visual elevator pitch
 
The 7 Key Components of a Perfect Elevator Pitch by @noahparsons
The 7 Key Components of a Perfect Elevator Pitch by @noahparsonsThe 7 Key Components of a Perfect Elevator Pitch by @noahparsons
The 7 Key Components of a Perfect Elevator Pitch by @noahparsons
 
Tutorial STARTup Live Pitch
Tutorial STARTup Live PitchTutorial STARTup Live Pitch
Tutorial STARTup Live Pitch
 
How to Articulate a Winning Elevator Pitch
How to Articulate a Winning Elevator PitchHow to Articulate a Winning Elevator Pitch
How to Articulate a Winning Elevator Pitch
 
Tips for Delivering an Elevator Pitch
Tips for Delivering an Elevator PitchTips for Delivering an Elevator Pitch
Tips for Delivering an Elevator Pitch
 
Startup Toolkit for R&D
Startup Toolkit for R&DStartup Toolkit for R&D
Startup Toolkit for R&D
 
Understanding the Baby Boomer workforce
Understanding the Baby Boomer workforceUnderstanding the Baby Boomer workforce
Understanding the Baby Boomer workforce
 
Interviewing PPT
Interviewing PPTInterviewing PPT
Interviewing PPT
 
Do you have what Scientific Hiring Managers are looking for?
Do you have what Scientific Hiring Managers are looking for?Do you have what Scientific Hiring Managers are looking for?
Do you have what Scientific Hiring Managers are looking for?
 
Who is Listening, and Why? Audience, Purpose, & Presentation Skills
Who is Listening, and Why? Audience, Purpose, & Presentation SkillsWho is Listening, and Why? Audience, Purpose, & Presentation Skills
Who is Listening, and Why? Audience, Purpose, & Presentation Skills
 
IBM Social Business
IBM Social BusinessIBM Social Business
IBM Social Business
 
Moodle and the Living Curriculum
Moodle and the Living CurriculumMoodle and the Living Curriculum
Moodle and the Living Curriculum
 
For Graduate Students: Curating a Professional Online Presence with Social Media
For Graduate Students: Curating a Professional Online Presence with Social MediaFor Graduate Students: Curating a Professional Online Presence with Social Media
For Graduate Students: Curating a Professional Online Presence with Social Media
 
Going Hyperlocal, 10 Golden Rules
Going Hyperlocal, 10 Golden RulesGoing Hyperlocal, 10 Golden Rules
Going Hyperlocal, 10 Golden Rules
 
The 2-day Marketing Plan
The 2-day Marketing PlanThe 2-day Marketing Plan
The 2-day Marketing Plan
 
What's in a Name: Choosing, Branding and Protecting Your Venture
What's in a Name: Choosing, Branding and Protecting Your VentureWhat's in a Name: Choosing, Branding and Protecting Your Venture
What's in a Name: Choosing, Branding and Protecting Your Venture
 
Due Diligence Avenue: It's a 2-way Street
Due Diligence Avenue: It's a 2-way Street Due Diligence Avenue: It's a 2-way Street
Due Diligence Avenue: It's a 2-way Street
 
Skills for Presenters
Skills for PresentersSkills for Presenters
Skills for Presenters
 
Don't Leave Money on the Table: Top 8 Business Incentives for New Orleans Ent...
Don't Leave Money on the Table: Top 8 Business Incentives for New Orleans Ent...Don't Leave Money on the Table: Top 8 Business Incentives for New Orleans Ent...
Don't Leave Money on the Table: Top 8 Business Incentives for New Orleans Ent...
 
Public Speaking Tips: Master Your Public Speaking Skills By Knowing Your Audi...
Public Speaking Tips: Master Your Public Speaking Skills By Knowing Your Audi...Public Speaking Tips: Master Your Public Speaking Skills By Knowing Your Audi...
Public Speaking Tips: Master Your Public Speaking Skills By Knowing Your Audi...
 

Semelhante a The R&D Behind Your Elevator Pitch

Writer Of Your Success Story Ppt
Writer Of Your Success Story   PptWriter Of Your Success Story   Ppt
Writer Of Your Success Story Pptarvaya
 
Innovative Business Plan Presentations Turning Ten Minutes
Innovative Business Plan Presentations Turning Ten Minutes Innovative Business Plan Presentations Turning Ten Minutes
Innovative Business Plan Presentations Turning Ten Minutes KiyokoSlagleis
 
Innovative Business Plan Presentations Turning Ten Minutes .docx
Innovative Business Plan Presentations Turning Ten Minutes .docxInnovative Business Plan Presentations Turning Ten Minutes .docx
Innovative Business Plan Presentations Turning Ten Minutes .docxcarliotwaycave
 
35 ways the art of interview
35 ways   the art of interview35 ways   the art of interview
35 ways the art of interviewViệc Market
 
Jwi 505 business communications and executive presence week
Jwi 505 business communications and executive presence weekJwi 505 business communications and executive presence week
Jwi 505 business communications and executive presence weekniraj57
 
Presentation skills
Presentation skillsPresentation skills
Presentation skillsAanya Kumar
 
THE IT INTERVIEW GUIDEBOOK: THE ART OF STORYTELLING AND CAPTIVATING YOUR AUDI...
THE IT INTERVIEW GUIDEBOOK: THE ART OF STORYTELLING AND CAPTIVATING YOUR AUDI...THE IT INTERVIEW GUIDEBOOK: THE ART OF STORYTELLING AND CAPTIVATING YOUR AUDI...
THE IT INTERVIEW GUIDEBOOK: THE ART OF STORYTELLING AND CAPTIVATING YOUR AUDI...Kelly Services
 
Success Principles Supplement
Success Principles SupplementSuccess Principles Supplement
Success Principles SupplementGian Fiero
 
How to be a public speaking superstar
How to be a public speaking superstar How to be a public speaking superstar
How to be a public speaking superstar T R
 
Forget Your Elevator Pitch. Work on Your Professional Promise.
Forget Your Elevator Pitch. Work on Your Professional Promise.Forget Your Elevator Pitch. Work on Your Professional Promise.
Forget Your Elevator Pitch. Work on Your Professional Promise.Dan Beverly
 
Personal branding for freshers
Personal branding for freshersPersonal branding for freshers
Personal branding for freshersTahar Harkat
 
Presentation techniques.key manager.23.06.2021
Presentation techniques.key manager.23.06.2021Presentation techniques.key manager.23.06.2021
Presentation techniques.key manager.23.06.2021Sitthiches Chenruay
 
Public speaking- Be a better speaker
Public speaking- Be a better speakerPublic speaking- Be a better speaker
Public speaking- Be a better speakerBabu Appat
 
Creativity, Innovation & DesignWeek 8 Pitching ideas.docx
Creativity, Innovation & DesignWeek 8 Pitching ideas.docxCreativity, Innovation & DesignWeek 8 Pitching ideas.docx
Creativity, Innovation & DesignWeek 8 Pitching ideas.docxJack632244
 
Ace Your Medical Assistant Interview: Prepare an Elevator Pitch - Allen School
Ace Your Medical Assistant Interview: Prepare an Elevator Pitch - Allen SchoolAce Your Medical Assistant Interview: Prepare an Elevator Pitch - Allen School
Ace Your Medical Assistant Interview: Prepare an Elevator Pitch - Allen SchoolAllen School
 
How to become an authentic speaker
How to become an authentic speakerHow to become an authentic speaker
How to become an authentic speakerOlivia Cunney-Walsh
 
Reflections from Planningness 2014
Reflections from Planningness 2014Reflections from Planningness 2014
Reflections from Planningness 2014Douglas Kleeman
 

Semelhante a The R&D Behind Your Elevator Pitch (20)

Writer Of Your Success Story Ppt
Writer Of Your Success Story   PptWriter Of Your Success Story   Ppt
Writer Of Your Success Story Ppt
 
Innovative Business Plan Presentations Turning Ten Minutes
Innovative Business Plan Presentations Turning Ten Minutes Innovative Business Plan Presentations Turning Ten Minutes
Innovative Business Plan Presentations Turning Ten Minutes
 
Innovative Business Plan Presentations Turning Ten Minutes .docx
Innovative Business Plan Presentations Turning Ten Minutes .docxInnovative Business Plan Presentations Turning Ten Minutes .docx
Innovative Business Plan Presentations Turning Ten Minutes .docx
 
35 ways the art of interview
35 ways   the art of interview35 ways   the art of interview
35 ways the art of interview
 
Jwi 505 business communications and executive presence week
Jwi 505 business communications and executive presence weekJwi 505 business communications and executive presence week
Jwi 505 business communications and executive presence week
 
Presentation skills
Presentation skillsPresentation skills
Presentation skills
 
THE IT INTERVIEW GUIDEBOOK: THE ART OF STORYTELLING AND CAPTIVATING YOUR AUDI...
THE IT INTERVIEW GUIDEBOOK: THE ART OF STORYTELLING AND CAPTIVATING YOUR AUDI...THE IT INTERVIEW GUIDEBOOK: THE ART OF STORYTELLING AND CAPTIVATING YOUR AUDI...
THE IT INTERVIEW GUIDEBOOK: THE ART OF STORYTELLING AND CAPTIVATING YOUR AUDI...
 
IT_InterviewGuide
IT_InterviewGuideIT_InterviewGuide
IT_InterviewGuide
 
Success Principles Supplement
Success Principles SupplementSuccess Principles Supplement
Success Principles Supplement
 
A brand called you
A brand called youA brand called you
A brand called you
 
How to be a public speaking superstar
How to be a public speaking superstar How to be a public speaking superstar
How to be a public speaking superstar
 
Forget Your Elevator Pitch. Work on Your Professional Promise.
Forget Your Elevator Pitch. Work on Your Professional Promise.Forget Your Elevator Pitch. Work on Your Professional Promise.
Forget Your Elevator Pitch. Work on Your Professional Promise.
 
Personal branding for freshers
Personal branding for freshersPersonal branding for freshers
Personal branding for freshers
 
Presentation techniques.key manager.23.06.2021
Presentation techniques.key manager.23.06.2021Presentation techniques.key manager.23.06.2021
Presentation techniques.key manager.23.06.2021
 
Public speaking- Be a better speaker
Public speaking- Be a better speakerPublic speaking- Be a better speaker
Public speaking- Be a better speaker
 
Creativity, Innovation & DesignWeek 8 Pitching ideas.docx
Creativity, Innovation & DesignWeek 8 Pitching ideas.docxCreativity, Innovation & DesignWeek 8 Pitching ideas.docx
Creativity, Innovation & DesignWeek 8 Pitching ideas.docx
 
Ace Your Medical Assistant Interview: Prepare an Elevator Pitch - Allen School
Ace Your Medical Assistant Interview: Prepare an Elevator Pitch - Allen SchoolAce Your Medical Assistant Interview: Prepare an Elevator Pitch - Allen School
Ace Your Medical Assistant Interview: Prepare an Elevator Pitch - Allen School
 
How to become an authentic speaker
How to become an authentic speakerHow to become an authentic speaker
How to become an authentic speaker
 
Double your traffic
Double your trafficDouble your traffic
Double your traffic
 
Reflections from Planningness 2014
Reflections from Planningness 2014Reflections from Planningness 2014
Reflections from Planningness 2014
 

Mais de Kelly Services

Guidance and inspiration for IT professionals
Guidance and inspiration for IT professionalsGuidance and inspiration for IT professionals
Guidance and inspiration for IT professionalsKelly Services
 
12 ways a job placement agency can benefit college students and recent grads
12 ways a job placement agency can benefit college students and recent grads 12 ways a job placement agency can benefit college students and recent grads
12 ways a job placement agency can benefit college students and recent grads Kelly Services
 
Guidance and inspiration for engineering professionals 
Guidance and inspiration for engineering professionals Guidance and inspiration for engineering professionals 
Guidance and inspiration for engineering professionals Kelly Services
 
KGWI: The Collaborative Work Enviroment in Europe
KGWI: The Collaborative Work Enviroment in EuropeKGWI: The Collaborative Work Enviroment in Europe
KGWI: The Collaborative Work Enviroment in EuropeKelly Services
 
Q4 2016 Talent Market Quarterly
Q4 2016 Talent Market Quarterly Q4 2016 Talent Market Quarterly
Q4 2016 Talent Market Quarterly Kelly Services
 
The Boomer Effect - Understanding Baby Boomer workforce
The Boomer Effect - Understanding Baby Boomer workforceThe Boomer Effect - Understanding Baby Boomer workforce
The Boomer Effect - Understanding Baby Boomer workforceKelly Services
 
Do you have what IT Hiring Managers are looking for?
Do you have what IT Hiring Managers are looking for?Do you have what IT Hiring Managers are looking for?
Do you have what IT Hiring Managers are looking for?Kelly Services
 
Europe: The Rise of DIY Career Resilience
Europe: The Rise of DIY Career Resilience Europe: The Rise of DIY Career Resilience
Europe: The Rise of DIY Career Resilience Kelly Services
 
Do you have what Engineering Hiring Managers are looking for?
Do you have what Engineering Hiring Managers are looking for?Do you have what Engineering Hiring Managers are looking for?
Do you have what Engineering Hiring Managers are looking for?Kelly Services
 
Do you have what Hiring Managers are looking for?
Do you have what Hiring Managers are looking for?Do you have what Hiring Managers are looking for?
Do you have what Hiring Managers are looking for?Kelly Services
 
The Collaborative Work Environment
The Collaborative Work EnvironmentThe Collaborative Work Environment
The Collaborative Work EnvironmentKelly Services
 
Will you land a job? - Quiz
Will you land a job? - QuizWill you land a job? - Quiz
Will you land a job? - QuizKelly Services
 
Frauen in MINT Berufen
Frauen in MINT BerufenFrauen in MINT Berufen
Frauen in MINT BerufenKelly Services
 
KGWI: Women in STEM - A European Perspective
KGWI: Women in STEM - A European PerspectiveKGWI: Women in STEM - A European Perspective
KGWI: Women in STEM - A European PerspectiveKelly Services
 
Get ready for work-life design
Get ready for work-life designGet ready for work-life design
Get ready for work-life designKelly Services
 
CAREER FORWARD - IMPRESS WITH YOUR RESUME
CAREER FORWARD - IMPRESS WITH YOUR RESUMECAREER FORWARD - IMPRESS WITH YOUR RESUME
CAREER FORWARD - IMPRESS WITH YOUR RESUMEKelly Services
 
CAREER FORWARD - THE TOOLS YOU NEED TO START MOVING
CAREER FORWARD - THE TOOLS YOU NEED TO START MOVINGCAREER FORWARD - THE TOOLS YOU NEED TO START MOVING
CAREER FORWARD - THE TOOLS YOU NEED TO START MOVINGKelly Services
 
Work-Life Design Switzerland - French
Work-Life Design Switzerland - FrenchWork-Life Design Switzerland - French
Work-Life Design Switzerland - FrenchKelly Services
 

Mais de Kelly Services (20)

Guidance and inspiration for IT professionals
Guidance and inspiration for IT professionalsGuidance and inspiration for IT professionals
Guidance and inspiration for IT professionals
 
12 ways a job placement agency can benefit college students and recent grads
12 ways a job placement agency can benefit college students and recent grads 12 ways a job placement agency can benefit college students and recent grads
12 ways a job placement agency can benefit college students and recent grads
 
Guidance and inspiration for engineering professionals 
Guidance and inspiration for engineering professionals Guidance and inspiration for engineering professionals 
Guidance and inspiration for engineering professionals 
 
KGWI: The Collaborative Work Enviroment in Europe
KGWI: The Collaborative Work Enviroment in EuropeKGWI: The Collaborative Work Enviroment in Europe
KGWI: The Collaborative Work Enviroment in Europe
 
Q4 2016 Talent Market Quarterly
Q4 2016 Talent Market Quarterly Q4 2016 Talent Market Quarterly
Q4 2016 Talent Market Quarterly
 
The Boomer Effect - Understanding Baby Boomer workforce
The Boomer Effect - Understanding Baby Boomer workforceThe Boomer Effect - Understanding Baby Boomer workforce
The Boomer Effect - Understanding Baby Boomer workforce
 
Do you have what IT Hiring Managers are looking for?
Do you have what IT Hiring Managers are looking for?Do you have what IT Hiring Managers are looking for?
Do you have what IT Hiring Managers are looking for?
 
Europe: The Rise of DIY Career Resilience
Europe: The Rise of DIY Career Resilience Europe: The Rise of DIY Career Resilience
Europe: The Rise of DIY Career Resilience
 
Do you have what Engineering Hiring Managers are looking for?
Do you have what Engineering Hiring Managers are looking for?Do you have what Engineering Hiring Managers are looking for?
Do you have what Engineering Hiring Managers are looking for?
 
Do you have what Hiring Managers are looking for?
Do you have what Hiring Managers are looking for?Do you have what Hiring Managers are looking for?
Do you have what Hiring Managers are looking for?
 
The Collaborative Work Environment
The Collaborative Work EnvironmentThe Collaborative Work Environment
The Collaborative Work Environment
 
The Ideal Candidate
The Ideal CandidateThe Ideal Candidate
The Ideal Candidate
 
Will you land a job? - Quiz
Will you land a job? - QuizWill you land a job? - Quiz
Will you land a job? - Quiz
 
Frauen in MINT Berufen
Frauen in MINT BerufenFrauen in MINT Berufen
Frauen in MINT Berufen
 
KGWI: Women in STEM - A European Perspective
KGWI: Women in STEM - A European PerspectiveKGWI: Women in STEM - A European Perspective
KGWI: Women in STEM - A European Perspective
 
Get ready for work-life design
Get ready for work-life designGet ready for work-life design
Get ready for work-life design
 
Women in STEM
Women in STEMWomen in STEM
Women in STEM
 
CAREER FORWARD - IMPRESS WITH YOUR RESUME
CAREER FORWARD - IMPRESS WITH YOUR RESUMECAREER FORWARD - IMPRESS WITH YOUR RESUME
CAREER FORWARD - IMPRESS WITH YOUR RESUME
 
CAREER FORWARD - THE TOOLS YOU NEED TO START MOVING
CAREER FORWARD - THE TOOLS YOU NEED TO START MOVINGCAREER FORWARD - THE TOOLS YOU NEED TO START MOVING
CAREER FORWARD - THE TOOLS YOU NEED TO START MOVING
 
Work-Life Design Switzerland - French
Work-Life Design Switzerland - FrenchWork-Life Design Switzerland - French
Work-Life Design Switzerland - French
 

Último

ACR-2ND-QUARTER-PORTFOLIO-DAY-JRNHS (1).docx
ACR-2ND-QUARTER-PORTFOLIO-DAY-JRNHS (1).docxACR-2ND-QUARTER-PORTFOLIO-DAY-JRNHS (1).docx
ACR-2ND-QUARTER-PORTFOLIO-DAY-JRNHS (1).docxJoeMarieVelasquez1
 
#1 DIGITAL MARKETING INSTITUTE IN FARIDABAD
#1 DIGITAL MARKETING INSTITUTE IN FARIDABAD#1 DIGITAL MARKETING INSTITUTE IN FARIDABAD
#1 DIGITAL MARKETING INSTITUTE IN FARIDABADprachiahluwalia31
 
The Best CBSE Schools Providing Inclusive Education in India, 2024.pdf
The Best CBSE Schools Providing Inclusive Education in India, 2024.pdfThe Best CBSE Schools Providing Inclusive Education in India, 2024.pdf
The Best CBSE Schools Providing Inclusive Education in India, 2024.pdftheknowledgereview1
 
Boost Your Job Search by Volunteering 2024
Boost Your Job Search by Volunteering 2024Boost Your Job Search by Volunteering 2024
Boost Your Job Search by Volunteering 2024Bruce Bennett
 
John Hart Havertown, PA: A Legacy of Academic Excellence, Leadership Prowess,...
John Hart Havertown, PA: A Legacy of Academic Excellence, Leadership Prowess,...John Hart Havertown, PA: A Legacy of Academic Excellence, Leadership Prowess,...
John Hart Havertown, PA: A Legacy of Academic Excellence, Leadership Prowess,...johnharthavertown
 
The Global Training and Internship Program is an innovative initiative desig...
The Global Training and Internship Program  is an innovative initiative desig...The Global Training and Internship Program  is an innovative initiative desig...
The Global Training and Internship Program is an innovative initiative desig...divya2002dm
 
LinkedIn Strategic Guidelines February 2024
LinkedIn Strategic Guidelines February 2024LinkedIn Strategic Guidelines February 2024
LinkedIn Strategic Guidelines February 2024Bruce Bennett
 
Worldwide Outstanding Student Chapter Award
Worldwide Outstanding Student Chapter AwardWorldwide Outstanding Student Chapter Award
Worldwide Outstanding Student Chapter AwardAbdelrahman Al-Gammal
 
SELF INTRODUCTION - SANGEETHA.S AD21047
SELF INTRODUCTION - SANGEETHA.S AD21047SELF INTRODUCTION - SANGEETHA.S AD21047
SELF INTRODUCTION - SANGEETHA.S AD21047sangeethasiva2804
 
SELF INTRODUCTION about S.MOHAMED FAIZUL
SELF INTRODUCTION about S.MOHAMED FAIZULSELF INTRODUCTION about S.MOHAMED FAIZUL
SELF INTRODUCTION about S.MOHAMED FAIZULMohamedFaizul2
 
Dr Jay Prakash Singh, Associate Professor Department of Education Netaji Subh...
Dr Jay Prakash Singh, Associate Professor Department of Education Netaji Subh...Dr Jay Prakash Singh, Associate Professor Department of Education Netaji Subh...
Dr Jay Prakash Singh, Associate Professor Department of Education Netaji Subh...JAYPRAKASHSINGH83
 
Application of Remote Sensing and GIS Technology in Agriculture by SOUMIQUE A...
Application of Remote Sensing and GIS Technology in Agriculture by SOUMIQUE A...Application of Remote Sensing and GIS Technology in Agriculture by SOUMIQUE A...
Application of Remote Sensing and GIS Technology in Agriculture by SOUMIQUE A...SOUMIQUE AHAMED
 
Mindshare Trends 2024_0.pdf
Mindshare Trends 2024_0.pdfMindshare Trends 2024_0.pdf
Mindshare Trends 2024_0.pdfalnishyia1
 
(17-02-24) UI and UX Designers in the UK!
(17-02-24) UI and UX Designers in the UK!(17-02-24) UI and UX Designers in the UK!
(17-02-24) UI and UX Designers in the UK!The Knowledge Academy
 
Module 1_Principles of Emergency Care.pptx
Module 1_Principles of Emergency Care.pptxModule 1_Principles of Emergency Care.pptx
Module 1_Principles of Emergency Care.pptxRachealSantos1
 
Graduate Portfolio, Katarina Misovic, 2024
Graduate Portfolio, Katarina Misovic, 2024Graduate Portfolio, Katarina Misovic, 2024
Graduate Portfolio, Katarina Misovic, 2024KatarinaMiovi
 

Último (17)

ACR-2ND-QUARTER-PORTFOLIO-DAY-JRNHS (1).docx
ACR-2ND-QUARTER-PORTFOLIO-DAY-JRNHS (1).docxACR-2ND-QUARTER-PORTFOLIO-DAY-JRNHS (1).docx
ACR-2ND-QUARTER-PORTFOLIO-DAY-JRNHS (1).docx
 
#1 DIGITAL MARKETING INSTITUTE IN FARIDABAD
#1 DIGITAL MARKETING INSTITUTE IN FARIDABAD#1 DIGITAL MARKETING INSTITUTE IN FARIDABAD
#1 DIGITAL MARKETING INSTITUTE IN FARIDABAD
 
The Best CBSE Schools Providing Inclusive Education in India, 2024.pdf
The Best CBSE Schools Providing Inclusive Education in India, 2024.pdfThe Best CBSE Schools Providing Inclusive Education in India, 2024.pdf
The Best CBSE Schools Providing Inclusive Education in India, 2024.pdf
 
Boost Your Job Search by Volunteering 2024
Boost Your Job Search by Volunteering 2024Boost Your Job Search by Volunteering 2024
Boost Your Job Search by Volunteering 2024
 
John Hart Havertown, PA: A Legacy of Academic Excellence, Leadership Prowess,...
John Hart Havertown, PA: A Legacy of Academic Excellence, Leadership Prowess,...John Hart Havertown, PA: A Legacy of Academic Excellence, Leadership Prowess,...
John Hart Havertown, PA: A Legacy of Academic Excellence, Leadership Prowess,...
 
The Global Training and Internship Program is an innovative initiative desig...
The Global Training and Internship Program  is an innovative initiative desig...The Global Training and Internship Program  is an innovative initiative desig...
The Global Training and Internship Program is an innovative initiative desig...
 
LinkedIn Strategic Guidelines February 2024
LinkedIn Strategic Guidelines February 2024LinkedIn Strategic Guidelines February 2024
LinkedIn Strategic Guidelines February 2024
 
Worldwide Outstanding Student Chapter Award
Worldwide Outstanding Student Chapter AwardWorldwide Outstanding Student Chapter Award
Worldwide Outstanding Student Chapter Award
 
SELF INTRODUCTION - SANGEETHA.S AD21047
SELF INTRODUCTION - SANGEETHA.S AD21047SELF INTRODUCTION - SANGEETHA.S AD21047
SELF INTRODUCTION - SANGEETHA.S AD21047
 
SELF INTRODUCTION about S.MOHAMED FAIZUL
SELF INTRODUCTION about S.MOHAMED FAIZULSELF INTRODUCTION about S.MOHAMED FAIZUL
SELF INTRODUCTION about S.MOHAMED FAIZUL
 
Dr Jay Prakash Singh, Associate Professor Department of Education Netaji Subh...
Dr Jay Prakash Singh, Associate Professor Department of Education Netaji Subh...Dr Jay Prakash Singh, Associate Professor Department of Education Netaji Subh...
Dr Jay Prakash Singh, Associate Professor Department of Education Netaji Subh...
 
Application of Remote Sensing and GIS Technology in Agriculture by SOUMIQUE A...
Application of Remote Sensing and GIS Technology in Agriculture by SOUMIQUE A...Application of Remote Sensing and GIS Technology in Agriculture by SOUMIQUE A...
Application of Remote Sensing and GIS Technology in Agriculture by SOUMIQUE A...
 
Mindshare Trends 2024_0.pdf
Mindshare Trends 2024_0.pdfMindshare Trends 2024_0.pdf
Mindshare Trends 2024_0.pdf
 
(17-02-24) UI and UX Designers in the UK!
(17-02-24) UI and UX Designers in the UK!(17-02-24) UI and UX Designers in the UK!
(17-02-24) UI and UX Designers in the UK!
 
why-self-management.pptx
why-self-management.pptxwhy-self-management.pptx
why-self-management.pptx
 
Module 1_Principles of Emergency Care.pptx
Module 1_Principles of Emergency Care.pptxModule 1_Principles of Emergency Care.pptx
Module 1_Principles of Emergency Care.pptx
 
Graduate Portfolio, Katarina Misovic, 2024
Graduate Portfolio, Katarina Misovic, 2024Graduate Portfolio, Katarina Misovic, 2024
Graduate Portfolio, Katarina Misovic, 2024
 

The R&D Behind Your Elevator Pitch

  • 1. JAMIE STACEY THE R&D BEHIND YOUR ELEVATOR PITCH
  • 2. /02 The elevator pitch: it’s a few mere seconds of conversation. With all that’s at stake in the traditional ninety-second do-or-die moment of self-salesmanship, it’s understandable that many people fear the gut-wrenching scenario played out when the elevator doors close, the big boss turns to the suddenly self-conscious employee and asks, “Well, what do you do here?”. So it’s no surprise that in an article for the Wall Street Journal, reporter and columnist Katherine Rosman calls the elevator pitch “the most awkward meeting.” However, Rosman also states that nowadays, the real concern isn’t the meeting itself. Instead, it’s a new technology that enables elevators to route employees to appropriate floors according to rank, making those chance meetings with top-level executives disappear – and simultaneously, the opportunity to pitch oneself to decision makers. INTRODUCTION KEY HIGHLIGHTS In this eBook, you will learn about: • Establishing a common connection • Showing relevance to your audience • Communicating your skills • Engaging your audience
  • 3. /03 Of course, the idea behind the elevator pitch isn’t going away. Talking with people who could be good connections to future positions or projects will never go out of fashion. Fortunately, opportunities to engage in conversation that quickly sums up what you have to offer are becoming more frequent. No longer consigned to just the elevator, the pitch is now the staple of networking meetings, professional conferences and a wide array of other events that bring industry professionals together. And in our ever more connected, efficient, online world, the well-crafted “self“ sales pitch is morphing into a form that fits today’s communication channels. INTRODUCTION
  • 4. /04 THE ELEVATOR PITCH: A SCIENTIST’S PERSPECTIVE Much like the phases of clinical trials, an elevator pitch for today’s scientist needs to be well planned. It must include key data points and have a desired outcome in mind, e.g. the continuation of the conversation. A successful pitch encapsulates four phases: Phase I: It’s memorable and establishes a common connection Phase II: It shows your relevance to your audience Phase III: It communicates your skills Phase IV: It engages your audience I II III IV Establish Connection Show Relevance Communicate Skills Engage Audience
  • 5. /05 PHASE I: MAKING IT MEMORABLE & ESTABLISHING A COMMON CONNECTION
  • 6. Quick, give your knee-jerk first answer to the following: Q: What’s the #1 trait of a good elevator pitch? Got the first answer that appeared in your head? That’s your gut instinct answer. That’s the one we want. Remember your answer like it’s your card in a magic trick. Many other characteristics, from speaking clearly to being specific, might have popped into your mind after your first answer. And it’s true: all of them play a role in making your elevator pitch a success. Regardless of how much energy you put into crafting your pitch ahead of time, when it’s show time, it’s a live performance before an important audience. Now recall your answer to the question posed above. Picture it clearly in your mind. Was this your answer? A: It’s memorable. PHASE I: MAKING IT MEMORABLE & ESTABLISHING A COMMON CONNECTION /06 WHEN IT’S SHOW TIME, IT’S A LIVE PERFORMANCE BEFORE AN IMPORTANT AUDIENCE.
  • 7. /07 Whatever your answer was, from now on it’s memorability. By making your pitches memorable, you’ll achieve the first step in successfully communicating who you are and what you have to professionally offer. Prior to leaving this key point, however, take a moment to imagine the pitch scenario from the point of view of a hiring manager at the end of a long day at a job fair. What are the chances a clear and detailed pitch will be successful if it’s not memorable? Out of a field of 10? Out of a field of 50? Out of a field of 100? Intimidating? Perhaps. But the good news is that memorability greatly increases the chances of your pitch having the desired outcome. It’s equally important to avoid making the mistake of launching into a sales pitch before an audience that’s neither interested nor invested in what you’re saying. Instead, do some research, listen carefully and find a common connection in order to establish an equal footing. MEMORABILITY GREATLY INCREASES THE CHANCES OF YOUR PITCH HAVING THE DESIRED OUTCOME. PHASE I: MAKING IT MEMORABLE & ESTABLISHING A COMMON CONNECTION
  • 8. /08 Regardless how comfortable you are talking about yourself, the first step in delivering a great elevator pitch is to concentrate on your intended audience. And for those who are even the slightest bit self-conscious, this point should not be lost. It’s essential to remember this rule: by the time you open your mouth to pitch yourself, you shouldn’t be talking to a stranger anymore. Instead, you’re speaking with someone who shares a similar interest or experience. And following this crucial rule gives your message a healthy dose of confidence, which will make it more powerful. As a science professional, you’re good at research. So if you’re attending an event or conference, do your homework and make a plan of attack. Find out which professionals are participating in a panel, speaking at the event or are just likely to be there, and identify to whom you’ll likely pitch. Next, find something that connects you to use as an icebreaker. (Of course, if it’s a chance meeting, a little listening before launching into your pitch goes a long way.) When it comes to finding common connections, think about education, career and personal interest paths that may have crossed or share a similar direction. And of course, you can also refer to mutual acquaintances as a conversation starter. IF YOU’RE ATTENDING AN EVENT OR CONFERENCE, DO YOUR HOMEWORK AND MAKE A PLAN OF ATTACK. PHASE I: MAKING IT MEMORABLE & ESTABLISHING A COMMON CONNECTION
  • 9. /09 Make sure your pitch is memorable, your audience is interested, and that you establish a common connection. Examples might include: • alumni associations • professional organizations • pro-bono work • community events • travel • sporting and fitness • mutual acquaintances Obviously, steer well clear of topics such as religion, politics and highly controversial news items. Finding common connections takes practice, but soon you’ll be able to find one with almost anyone you meet. And by first shining the spotlight on your audience, you can choose your words for maximum impact. That in turn will make your pitch more memorable in your audience’s mind. BY FIRST SHINING THE SPOTLIGHT ON YOUR AUDIENCE, YOU CAN CHOOSE YOUR WORDS FOR MAXIMUM IMPACT. PHASE I: MAKING IT MEMORABLE & ESTABLISHING A COMMON CONNECTION
  • 11. Have you ever considered your brain might be hardwired to recognize power? According to Associate Professor of Psychology at the University of Toronto, Jason Plaks, Ph.D., research indicates our brains are better at recognizing and remembering people we associate with importance and high status. Simultaneously, according to Forbes, “Power, status and confidence are nonverbally displayed through the use of height and space.” Obviously, exuding confidence goes hand-in-hand with projecting power and status. Now consider this: wouldn’t you feel more confident if you knew you had something that would interest your listener? That would effectively make you relevant to his or her job? PHASE II: SHOWING YOUR RELEVANCE TO YOUR AUDIENCE /11 EXUDING CONFIDENCE GOES HAND-IN-HAND WITH PROJECTING POWER AND STATUS.
  • 12. So your next task is to find out how you as a professional are relevant to the person you’ll be meeting. Determine what you have to offer that could benefit this person, and you’ll feel more confident launching into your pitch. Moreover, you can use your relevance as a hook to draw him or her in. For example, is he or she about to head a research project that builds on something you’ve worked on? Then that’s your hook; your opportunity to get beyond the niceties and suddenly become of interest. Remember: one of the best ways to be memorable is to possess something that someone else wants. By doing your research, you can determine what that is. PHASE II: SHOWING YOUR RELEVANCE TO YOUR AUDIENCE /12 FIND OUT HOW YOU AS A PROFESSIONAL ARE RELEVANT TO THE PERSON YOU’LL BE MEETING.
  • 14. /14 Combining your knowledge and your abilities to solve problems is a skill. And in your pitch, it’s key to communicate concisely, but clearly, what you do so your audience recognizes you as a valuable asset. But if summing yourself up feels like a daunting foreign language lesson, don’t lose heart. You’re not alone. Apparently, even those who hold degrees from Harvard Business School need help when the discussion turns to talking about themselves. It’s actually such a widespread challenge that the school now offers an automated pitch builder that will analyze any entered pitch and even assess how much time it will take to present it. On the school’s website, Christine Sullivan, Director of Alumni Career and Professional Development, offers her take on the modern elevator pitch. According to Sullivan, in a “new 140-character world where everything is reduced to a sound bite, it’s more important than ever to be able to deliver a clear and concise message.” Building concise and skills-based language into your pitch is all about sending the right signal in the right format. It’s why Sullivan’s message appeals to the Tweeter in all of us – and not the novelist or composer. PHASE III: COMMUNICATING YOUR SKILLS YOUR PITCH IS ALL ABOUT SENDING THE RIGHT SIGNAL IN THE RIGHT FORMAT.
  • 15. /15 Forbes contributor Nancy Collamer suggests imagining yourself delivering your elevator pitch to an audience equipped with WIIFM or What’s In It for Me? antennae. This notion of constantly considering how your pitch will be received is actually more helpful than disquieting. For instance, you might be a real whiz with pharmacokinetics, but until you describe yourself as trustworthy, ethical and effective, you could effectively be boring the same audience you intend to impress. Just keep in mind that in this context, skills are more than what you do; they’re how you solve problems that are relevant to the person you’re talking to. Take a look at the following examples: • resourceful problem-solving that allowed you to complete a project within time and budget constraints • goal-oriented managing of multi-member teams that enabled you to resolve conflicts within the team and keep the project on track • independent learning that provided you with the expertise to participate in a cutting-edge project Keep your words concise, but never forget to highlight how your skills helped you address specific challenges. By giving examples that interest your audience because they need somebody with your abilities on their team, you’ll make your pitch truly memorable. PHASE III: COMMUNICATING YOUR SKILLS NEVER FORGET TO HIGHLIGHT HOW YOUR SKILLS HELPED YOU ADDRESS SPECIFIC CHALLENGES.
  • 17. So far, we’ve highlighted the nature of the elevator pitch as a live act. But once you’ve set the stage by establishing a common connection and your relevance to your audience, what you say next will mean success or curtains to your overall performance. The natural ability to hold someone’s attention is a gift shared by all the best live performers. Think of your favorite stand-up comics, and you’ve most likely felt at one time or another that each was telling you a joke in confidence. How is that possible? Their shows were done live before hundreds, if not thousands, of audience members. Yet great performers can make you forget there’s anyone else in the room. Beyond the set-ups and the punch lines, the real artists know how to think on their feet. More than anything else, comedians know timing and audience expectations. They know how to engage their audiences. Just like them, to be successful, you must use your skills of observation to deliver your pitch in a style that engages your listener. PHASE IV: ENGAGING YOUR AUDIENCE /17 GREAT PERFORMERS CAN MAKE YOU FORGET THERE’S ANYONE ELSE IN THE ROOM.
  • 18. Here are three steps to engaging your audience: 1. Ask more questions. Whether it’s in a polite greeting or during the hook at the opening of your pitch, asking questions and being uniquely interested in your audience’s answers shows you’re not a robot working through some prerecorded sales pitch. 2. Build on responses. Always be prepared to incorporate your audience’s responses into your pitch. Think about it: when a professional’s opinion is asked for and given, it should never be ignored. So acknowledge your audience’s responses and be sure to incorporate it in what you say next. 3. Eye-to-eye contact. Think of everyone you could possibly share your pitch with in the span of a month. It could be five people or 50, but each of them deserves your genuine interest and attention. If your handshake, eye contact or story comes across as rehearsed or stale, you’ve just lost a potentially career changing opportunity by screaming you’re an off-the-shelf fit when you want to be a hand-tailored match. /18 ASKING QUESTIONS AND BEING UNIQUELY INTERESTED IN YOUR AUDIENCE’S ANSWERS IS THE BEST WAY TO ENGAGE YOUR AUDIENCE. PHASE IV: ENGAGING YOUR AUDIENCE
  • 19. Practicing Your Pitch Now that you’ve mastered the four phases of developing your pitch, it’s essential that you spend some time practicing it. Consider this: have you ever seen bad stand-up comedy? If you have, you’ll know it’s an uncomfortable experience not soon forgotten. It also accentuates the expertise of those comedy greats you were thinking of earlier. So how did they acquire their expertise? It’s simple: they rehearsed! Granted, there are opportunities when ad libbing makes for magical moments in several types of live performances, including the elevator pitch. But for the purposes of nailing down your best performance, you’ll need a script you can practice, commit to memory, get feedback on and continue to develop as your message and audience dictate. If you’re intimidated by this process in any way, here’s the good news: the more you practice, the easier it gets. At first, all you really need is determination, a mirror and some privacy. Even the most tongue-tied among us can imagine the reigns of a conversation have just fallen to them, and they must respond. /19 THE MORE YOU PRACTICE, THE EASIER IT GETS. PHASE IV: ENGAGING YOUR AUDIENCE
  • 20. Perhaps you’re thinking that watching and listening to yourself stumble over your words can be a nerve-wracking experience. And it can be. But until you’re comfortable communicating and experiencing your own pitch, you can’t expect others to hear your message with excitement. Good timing and tailor made content are nothing unless they’re standing on the shoulders of a well-rehearsed pitch. Now here’s the secret weapon you’ve been waiting for. As the starting point for building the tightest, clearest elevator pitch possible, you’re going to accept an invitation to speak at career day at your old middle school – or at least imagine that you are. Let’s assume you’re ready to apply everything discussed so far. How will you present what you do as a scientist to a roomful of 12-year-olds? In less time than it takes to drop an eraser on your shoe, you’ll find industry jargon gets you nowhere. And delivering some version of a spoken résumé only throws your pitch onto the boring pile. Remember: 12-year-olds are brutal critics and can smell a canned performance a mile away! Interestingly, the rule of establishing a common connection couldn’t apply more. By determining a shared interest, you’ll be able to communicate your message in vocabulary that even 12-year-olds understand. /20 BY DETERMINING A SHARED INTEREST, YOU’LL BE ABLE TO COMMUNICATE YOUR MESSAGE. PHASE IV: ENGAGING YOUR AUDIENCE
  • 21. And for many novice pitchers, this is the light bulb moment! Once you can explain what it feels like to do your job well and why you’re still as excited by science as you were when you were their age, you’re ready to make connections with practically any industry insider or outsider you meet. For an important live, professional audience, one of your best resources is your recruiter. Given that you either are, or might be, in the market for a new position, you can return to the recruiter who helped you find your current job or you might choose to work with a new one. Either way, it’s just as important to pitch properly to a recruiter as it is to any employer. So when you’re ready to do a test run, set up a meeting and pitch yourself. If you have a rapt audience who subsequently engages you in a conversation about your career and your goals, you did a good job. But whatever the results, get feedback, listen closely and don’t ever get defensive. /21 IT’S JUST AS IMPORTANT TO PITCH PROPERLY TO A RECRUITER AS IT IS TO ANY EMPLOYER. PHASE IV: ENGAGING YOUR AUDIENCE
  • 22. Another great way to practice is on LinkedIn. Ask a connection to introduce you to somebody you would like to meet, and use your elevator pitch in a written message to that person. Recall Director Sullivan’s words on clarity and brevity, then craft something powerful and go for it. If you get a thoughtful response that invites a conversation, you know your pitch is working its magic. Practice makes perfect. So when circumstances allow, practice. Before you know it, you’ll be able to take your standard self-sales-pitch and, at a moment’s notice, turn it into anything from a quick half-minute conference introduction to a half hour’s worth of cocktail party repartee. /22 CRAFT SOMETHING POWERFUL AND GO FOR IT. PHASE IV: ENGAGING YOUR AUDIENCE
  • 23. Your best pitch should always leave your audience with the memory of a wonderful conversation with an interesting professional. But remember, that’s a two-way street. By establishing a common connection, communicating your relevance, highlighting how your skills help you solve problems and engaging your audience, you’ll hopefully set up a meeting to continue your conversation on another day. And for a first encounter, that’s plenty. After business cards are exchanged, know when to bow out gracefully. There’s a cartoon by award-winning cartoonist for The New Yorker Liza Donelly that might best sum up the essence of an elevator pitch. It shows a thirst-ravaged man in the middle of the desert. He’s slumped over a table while an annoyed waiter with a notepad asks, “Just water?” Donelly’s cartoon is a perfect reminder that at the end of the day, there’s only one thing that matters about delivery of a good elevator pitch. It is, of course, “Does the audience get it?” Be memorable, clear and concise, and like the comic hearing spontaneous laughter after a punch line, when your audience responds with interest, you’ll know your pitch has passed its trials. CONCLUSION /23 WHEN YOUR AUDIENCE RESPONDS WITH INTEREST, YOU’LL KNOW YOUR PITCH HAS PASSED ITS TRIALS.
  • 24. SOURCES: Jamie Stacey – Vice President and Science Product Leader at Kelly Services; http://www.hbs.edu/news/Pages/item.aspx?num=1902; http://blogs.hbr.org/2014/03/draw-your-elevator-pitch/; http://www.forbes.com/sites/nextavenue/2013/02/04/the-perfect-elevator-pitch-to-land-a-job/; http://www.businessweek.com/stories/2007-06-18/the-perfect-elevator-pitchbusinessweek-business-news-stock-market-and-financial-advice; http://articles.bplans.com/the-7-key-components-of-a-perfect-elevator-pitch/; http://online.wsj.com/news/articles/SB10001424052748703509104576331044032063796?mod=googlenews_wsj&mg=reno64- wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052748703509104576331044032063796.html%3Fmod%3Dgooglenews_wsj; http://www.entrepreneur.com/article/232745; http://www.psychologytoday.com/blog/in-the-eye-the-beholder/201107/are-powerful-people-more-memorable; http://www.nbcchicago.com/blogs/inc-well/Try-This-Harvard-Business-Schools-Elevator-Pitch-Builder-190045581.html http://www.forbes.com/sites/carolkinseygoman/2013/08/21/12-body-language-tips-for-career-success/ /24
  • 25. /25/25 Kelly puts a new employee to work every 33 seconds, and every four minutes one gets hired full-time by a Kelly customer. Search for jobs on our Kelly Career Network ® , join our Talent Network, or visit www.kellyservices.com to get started today.
  • 26. EXIT This information may not be published, broadcast, sold, or otherwise distributed without prior written permission from the authorized party. All trademarks are property of their respective owners. An Equal Opportunity Employer. © 2014 Kelly Services, Inc. ABOUT KELLY SERVICES® Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire, and direct-hire basis. Serving clients around the globe, Kelly provided employment to approximately 540,000 employees in 2013. Revenue in 2013 was $5.4 billion. Visit kellyservices.com and connect with us on Facebook, LinkedIn, and Twitter. Download WorkWire™ , a free iPad® app by Kelly Services. ABOUT THE AUTHOR JAMIE STACEY is vice president and Americas Science Product Leader for Kelly Services, Inc.  In this role, Jamie is responsible for strategic planning including gathering and prioritizing product and customer requirements for the scientific workforce solutions market. Jamie’s expertise includes global system implementations, vendor management, global recruiting, employment marketing strategies, contingent labor programs, talent sourcing, and diversity & inclusion. She has a Bachelor of Science in chemistry from the University of Illinois at Urbana-Champaign, and a Master of Science in organic chemistry from the University of Wisconsin-Madison.