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Dr. Pam Perry - Branding and PR

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Dr. Pam Perry - Branding and PR

  1. 1. WWW.PAMPERRYPR.COM
  2. 2. WHEN SHOULD YOU SAY YES TO PR! BY PAM PERRY
  3. 3. “ THE PRESS RESLEASE IS THE TOOL THAT GENERATES MEDIA. IT OUTLINES THE “5W” WHO WHAT WHEN WHERE WHY
  4. 4. WHO : YOU ◎ The Author ◎ The Speaker ◎ The Entrepreneur
  5. 5. WHAT: PUBLICITY/PR Promoting a thought, idea, program, product or project through media
  6. 6. I will give you (5) ways to know when you’re ready for “PR” WHEN: LETS GET TO THAT IN A MINUTE
  7. 7. WHERE: TO BE SEEN PRINT RADIO T.V. DIGITAL MEDIA (EARNED AND ORGANIC MEDIA)
  8. 8. WHY: FAME & FORTUNE Awareness, credibility and this should all lead to increase in sales
  9. 9. SO HOW? By either hiring a publicist or D.I.Y ( G e t a P R C o a c h t o s h o w y o u h o w a n d h e l p y o u i d e n t i f y r e a l m e d i a c o n t a c t s )
  10. 10. THE PAM PERRY PR COACH D.I.Y PR STEP 1) Make connections 2) Build relationships 3) Know how to pitch-short, sweet and personal 4) Follow up 5) Thank the media. Rinse and Repeat
  11. 11. WHEN SHOULD YOU SAY YES TO PR!
  12. 12. SAY YES WHEN: Y O U H A V E N E W S . A H O O K , A L O O K . A P R E F E C T E D P I T C H . A N E L V A T O R S P E E C H T H A T R O L L S O F F Y O U R L I P S Y O U H A V E E N G E R Y . Y O U A R E R E A D Y T O W O R K . Y O U H A V E F O C U S Y O U R S O C I A L M E D I A S L A M M I N G . I T ’ S T E L L I N G A S T O R Y . I T ’ S B R A N D I N G Y O U L I K E A S U P E R S T A R Y O U H A V E A R E S P E C T A B L E A N D R E A L I S T I C B U D G E T T O G E T Y O U W H E R E Y O U W A N T T O B E . Y O U R M A R K E T I N G M A T E R I A L S , P H O T O S , S I Z Z L E R E E L W E B S I T E A R E O N P O I N T A N D P R O F E S S I O N A L L Y D O N E . N O T H I N G A M A T E U R , O N L Y A M A Z I N G
  13. 13. Any questions? You can find me at WWW. PAMPERRYPR.COM

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