1. Lufthansa Technik
2nd November 2011

2. Paul Saunders
I work for Conduce Consulting & Conduce Software

3. DISCLAIMER
I am NOT a tablet guru
…I might be completely wrong about this

7. questions, comments & arguments
paul.saunders@conduce.net
@conduce
scan these for more info

8. “we are living in a post-PC world”

9. “we are living in a post-PC world”

10. “we are living in a post-PC world”

11. “we are living in a post-PC world”

12. “we are living in a post-PC world”

13. “we are living in a post-PC world”

14. “we are living in a post-PC world”

15. zooming…..

16. zooming…..

18. tablets aren’t a new idea….

19. tablets aren’t a new idea….

20. tablets aren’t a new idea….

21. tablets aren’t a new idea….

22. tablets aren’t a new idea….
PCs with trick keyboards
no better battery life
more of the same software
not desirable

23. meanwhile in Cupertino….
smartphones
laptops
3rd category
device

24. is there room for a 3rd category device?
existing
market
new market
existing
market

25. is there room for a 3rd category device?
bigger screen than a phone
lighter & smaller than a laptop
desirable
all day battery life

26. fast forward to 2011….
million
iPads
sold to date
more than every tablet PC ever sold

27. fast forward to 2011….
%of Fortune 500
deploying or
piloting iPad
the tablet is a proven market

28. this is not a fad…
GET USED TO IT

29. “flummoxed competition…”
has
%
tablet
market share

30. “flummoxed competition…”
has
tablet apps
Android + RIM + others have < 1000

31. stuff to think about
hardware
software
deployment
security

32. hardware

33. Tablet wars
vs

34. Tablet wars
vs

38. the rest…

40. “Our SDK / development platform is like a
rundown 1990′s Ford Explorer……
…..Offer shit tools and we shouldn’t be
surprised when we see shit apps.”

41. “Our SDK / development platform is like a
rundown 1990′s Ford Explorer……
…..Offer shit tools and we shouldn’t be
surprised when we see shit apps.”

42. “Our SDK / development platform is like a
rundown 1990′s Ford Explorer……
…..Offer shit tools and we shouldn’t be
surprised when we see shit apps.”

43. 450000 unsold Playbooks
Q: What did the Blackberry say to the other Blackberry?
A: Nothing….

44. 450000 unsold Playbooks
Q: Why did the Blackberry cross the road?
A: Because it was thrown there…

45. 450000 unsold Playbooks
Q: Did you know the iPad has a Blackberry emulator?
A: It’s called Airplane mode…

46. don’t forget…

47. don’t forget…

48. don’t forget…

50. software

51. there are very few
tablet apps available
today developed
specifically for
commercial aviation

52. barriers to app development

53. barrier #1
there’s no easy money in aerospace

54. barrier #1
there’s no easy money in aerospace

55. barrier #1
there’s no easy money in aerospace

56. barrier #1
there’s no easy money in aerospace

57. barrier #1
there’s no easy money in aerospace

58. barrier #1
there’s no easy money in aerospace

59. barrier #1
there’s no easy money in aerospace

60. GoodReader for iPad
multiply by number of iPads less Apple’s cut
X 1400 30%

61. that’s just
$4890.20

62. Fatigue Survey
an iPad app timeline
February 2011 March 2011 April 2011 May 2011 June 2011
3 money
7 Go!
submitted 16 app sales
24 approved
7th February: we start developing Fatigue Survey
16th March: 37 days later our app is submitted to the App Store
24th March: 8 days later our app is approved by Apple
3rd June: 71 days later we receive our first payment from Apple

63. barrier #2
changing platforms is a pain

64. barrier #2
changing platforms is a pain

65. barrier #2
changing platforms is a pain

66. iOS App Revenue
Apple,
30%
Developer,
70%
barrier #2
changing platforms is a pain

67. barrier #3
lack of openness in aviation

68. what can we do with tablets?

69. what are tablets good at?
messaging reading
consuming media
updates
alerts
creating
editing
browsing & reviewing
noting & annotating

71. messaging & communications
data acquisition eLEARNING
performance & optimisation
TECH PUBS eTECHLOG
business intelligence
working smarter
charts & navigation EFB
utilities & productivity CRM
in-flight entertainment
passenger apps

72. working smarter
office
home travel

73. tech pubs

74. why tech pubs?
$ weight saving
time saving
simpler & cheaper distribution
zero day amendments
improved efficiency & safety
simpler to use
tried & tested

76. United Airlines say they will save
16 million sheets of paper and
326,000 gallons of fuel per year

77. option #1: library apps

78. tech library
cloud storage
device storage
option #2: improvise

79. GoodReader

80. option #3: next gen formats

81. data acquisition

82. why data acquisition?
$ improved data quality
reduced admin cost
improved turn round times
reduced maintenance time
time saving
quicker & easier to use
weight saving

83. data acquisition today

84. data acquisition today
limited asynchronous use-cases
paper form replacement
on-ground transmittal
commissioned 3rd party apps
uni-directional integration
or
duplicate data entry

85. data acquisition +1 year

86. data acquisition +1 year
full asynchronous capability
desktop software replacement
in-flight transmittal
vendor developed apps
bi-directional integration
and
web 3.0 capability

87. utilities

88. charts & navigation

89. in-flight entertainment

90. business intelligence

91. eLearning

92. deployment image credit Facebook

93. app store or something else?

94. word of warning #1:
if you deploy your apps
via the app store, other
people will download &
use your apps….

95. word of warning #2:
if you deploy your apps
via the app store, your
own users will struggle
to use your apps…

96. word of warning #3:
don’t underestimate
the roll out of mobile
devices to a large team

97. iPad deployment options
App Store
hand out and hope….!
iPhone Configuration Utility
ok for a few iPads & BYOT
Mobile Device Management
enterprise deployments

98. iPhone configuration utility

100. native apps vs web apps
vs

101. HTML5 web apps

102. offline capability
app store independence
zero day releases
device & OS integration
platform neutral development

103. offline capability
app store independence
zero day releases
device & OS integration
platform neutral development

104. security

105. “Could the thieving bastard
who stole the Captain’s iPad
please return it immediately
to a member of cabin crew?”

106. “We’re sorry about the delay
ladies and gentlemen, but the
captain has left his iPad in the
departure lounge…”

107. “cool… that idiot
engineer left his
iPad in my cab!”

108. iOS passcode lock

109. iOS passcode lock

110. iOS passcode lock

111. in app security
GoodReader

112. in app security

113. in app security

115. find my iPhone

116. find my iPhone

117. #AWESOME!
find my iPhone

118. MS Exchange

119. #AWESOME!
MS Exchange

122. ok… what else?

123. SELECT * FROM Users
WHERE Users.Clue > 0
0 rows returned
training & support

124. approval

125. 4 steps for tablet success
hardware
iPads or something else?
software
bespoke or wait for COTS
deployment
don’t underestimate it
security
not as bad as you think

126. don’t forget to “KISSASS”
keep it
SIMPLE,stable,
available, scalable
&
SECURE

127. hang in there
we’re nearly finished….

128. the future of tablets in aviation

129. bring your own technology

130. ruggedized tablets

131. entry level tablets

132. extending apps with peripherals
image credit Mike Kneufel

133. near field communication sensors

134. near field communication sensors

135. near field communication sensors

136. near field communication sensors

137. near field communication sensors

138. near field communication sensors

139. fast forward to 2015….
genuine
ubiquity
*Gartner study

141. thank you
@conduce
paul.saunders@conduce.net

142. your questions

143. more information…
http://www.conduce.net
http://www.slideshare.net/thesaundi
http://www.apple.com/ipad/business
scan this for more of my stuff

144. even more information…
image credits:
Most images sourced via Creative Commons Licenses on Flickr. Thanks to the following Flickr users:
Pills by Erix!, Filmore_photography, smoking_2much, Debs, Martin_Cathrae & xJasonRogersx
Low Hanging Fruit by Kevin_Grocki; Platform 3,4 & 5 by The Justified Sinner; iPads in Education by datbates
iPaddr by waferbaby; OK by Swisscan, Taxi by Ben Fredricson, Razor Wire by Woodly Wonderworks, Departures
by Arianna M. The images of technology in use by airlines were taken from the airlines own press releases.
Thanks also to carsonified.com & lostandtaken.com for the other free backgrounds
All logos and product images taken from vendor websites.
The rest were screenshots or my own photos & images.
source data:
Most data for this presentation has come directly or indirectly from Apple Inc.
Unless specific surveys or data sources were identified all information is anecdotal.
Information sources include but are not limited to:
Wired, Engadget, Gizmodo, Flight Global, Aviation Week, Slideshare, Tech Crunch, BGR, TNW, Forbes
This presentation is published with a Creative Commons
Attribution-NonCommercial-ShareAlike License
You are free to share, copy, distribute and transmit this work and you
are free to remix and adapt this work on condition that you attribute
the work and distribute the resulting work using the same or similar
license. Thank you - Paul