IPL8 Insights

For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
#IPL2015 – #BuzzAngles #Insights

Sponsor Buzz
 Of the total number of brands, 45% were Not Visible and almost
equivalent of brands were Least Visible
 Pepsi & DNA are the only brands that buzzed throughout the weeks
 Pepsi being the Title sponsor occupied 2nd position with 14% visibility
 DNA occupied the 1st position with visibility of 23%
 Air India, India’s flight carrier buzzed more than Jet Airways by 1%
 Idea sponsor of SunRisers Hyderabad buzzed more than Vodafone, official
partner of IPL
 Woo, dating application & sponsor of KingsXI Punjab occupied 10th
position with 2%

Owner Celebrity Buzz
 Celebrities Buzz the most as compared to business tycoons
 Preity Zinta and SRK ranked 1st and 2nd with 26% and 23% respectively
 Vijay Mallya, owner of RCB occupied 3rd position with 9%
 Owners of MI, Mukesh Ambani and Nita Ambani buzzed with 8% and 5%
respectively

Top-10 Keywords
 Occupied by all the Franchise Names, DNA – sponsors & Rohit Sharma –
player
 MI topped the search with 260 while KKR ranked 10th with score of 190
 Runners -up CSK was positioned at 6th with 224
 DNA is the only sponsor among the top-10 keywords with 250
 Rohit Sharma is the only player among the top-10 keywords with 193
 Despite poor finishing in standing tables, DD & KXIP are positioned ahead
of the qualified Teams
 Surprisingly keywords related to RCB does not figure in the top 10 list
 Chennai Super Kings and CSK, same keywords for the franchise are used
with score of 224

The Key Players
 Sports Personalities buzzed the most with 52%
 Franchises buzzed the 2nd most with 26%
 However celebrities who add glamour to the event buzzed with a minimal
of 2% only
 Sponsors buzzed with 9%
 However negative news alongside the event buzzed with 15%
 Sunil Naraine’s chucking and other news

Top 10 Sources
 Weekly
 From week 1, coverage of online buzz started minimally with 1%
 As the weeks passed, online coverage buzz started increasing
 Sudden spike was observed from Week 4, as the competition was mid-way
through
 The final week online coverage was at the peak with 32%
 Weeks 4 and 5 had online coverage of 24% and 26% respectively
 In Weeks 4 and 5, none of the teams had qualified and hence the buzz increased
and almost remained constant

Top 10 Sources
 Sports NDTV, DNA India and Cricket Country were the top sources in certain weeks
 Cricket country finished at top with 6%
 Cricket country topped the weeks from week 4
 Sports NDTV despite starting the top source in Week 1st, finished 5th with 3% only
 IBTimes finished 10th with 2% coverage only
 Firstpost positioned at 6th with 35 coverage
 DNAIndia, Indiatimes and Zeenews were at 2nd, 3rd and 4th psotion with 4%
coverage.
 The Hindu finished at 8th with 2% coverage
 Cricbuzz which was always updating through its App, wa buzzing online with 3%
coverage

Brand Visibility Index
 Despite the brand value of every franchise, the median visibility was 12%
only
 Brand Value has no effect on visibility.
 MI, the richest franchise with value of $111.9Mn had visibility of 13%
 SRH which has the lowest brand value with $15.9Mn had visibility of 12%
 The brand visibility of CSK tops with 14%
 KKR, the defending champions had a visibility index of 12%
 KXIP, the bottom table finishers had more visibility than RCB, RR and KKR
by 1%

Franchise and Their Sponsor & Player Buzz
Overview
 Delhi Daredevils, KingsXI punjab, Sunrisers hyderabad and MI buzzed
among the franchises during certain weeks
 Mumbai Indians, champions of the edition buzzed the most with 15%
 KingXI Punjab which finished at the foot of the table occupies the 3rd
position of the FranchiseBuzz table
 DD, Kings Punjab and CSK buzzed with 13%
 KKR, SRH & RCB buzzed with 11%; the lowest.
 RCB occupies the last position of buzz table despite finishing 3rd.
 KKR the defending champions occupied 6th position with 11%

 The opening week was buzzed by DD
 2nd week was buzzed by KingsXI Punjab
 3rd week was buzzed by SRH
 The last 3 weeks was buzzed by MI; Continuous winning ways must be the
reason.
 KXIP had the highest number of sponsors visibility with 65%
 RCB had the lowest number of sponsors visibility with 21%
 DD, KXIP, MI, RR had more than 50% of sponsors visibility
 CSK, RCB, KKR, SRH had less than 50% of sponsors visibility
 Domestic players comprise of Top – 5 players across each franchise is 38%

 Mumbai Indians
 Despite losing 5 of their first six games, finished 2nd of the table
 Eventually became the champions of the league
 Topped the Franchise Buzz Table with 15%
 Topped last three weeks of the event due to its continuous winning
 The richest franchise had visibility index of 13%
 Mumbai indians keyword topped the list
Visible Sponsors Buzz
 Jet Airways toped the charts with 41%
 HTC occupied 2nd position with 14%
 The lowest was Jack & Jones with 1% only
 Adidas, equipment partner ranked 6th with 7%

 Mumbai Indians
Top 5 players
 3 domestic players comprise of the list
 Rohit Sharma; captain of the franchise was the leading player with 193
 Following him was Harbhajan Singh with 122 and Kieron pollard with 121
 Lasith Malinga; opening bowler of the team ranked 4th with 82pts
 Parthiv Patel, wicketkeeper of the franchise ranked 5th with 78pts

 Chennai Super Kings
 After finishing at the top of the table; ended up as Runners-up for the
tournament.
 The franchise ranked 4th in the Franchise Buzz table with 13%
 Never buzzed in any of the weeks
 Has the highest Brand Visibility index with 14
 Owner ranked the lowest with 2%
 Only 6 of the 14 sponsors were visible
 Gulf toped the charts with 57%
 Amity University was the lowest with 3%
 Aircel, Centre Shirt sponsor visibility was only 12%
 The India Cements Ltd ranked 5th with visibility of only 5%

 Chennai Super Kings
 Top 5 players
 Only two Indian players comprised of the list; MSD and Suresh Raina
 MSD topped the list with 178
 Dwayne Bravo and Suresh Raina shared the 2nd spot with 115
 Faf Du Plesis ranked 4th with 94
 Dwayne Smith ranked 5th with 89
 Ravindra Jadeja did not make it to the list

 Royal Challengers Bangalore
 Finished 3rd of the table and also finished the season on 3rd after defeat to
CSK in Qualifier 2
 Has the lowest Brand Visibility index with 11
 Royal Challenge toped the charts with 59%
 Tata Motors Bold was the lowest with 3%
 Huawei, Centre Shirt sponsor visibility was only 31%

 Royal Challengers Bangalore
 Top 5 players
 Only two Indian players comprised of the list; Virat Kohli and Dinesh
karthik
 Chris Gayle topped the list with 178
 Virat Kohli at 2nd and AB De Villers at3rd position with 139 and 134 pts
respectively
 Mitchell Starc, their strike bowler was at 4th postion with 139pts
 Dinesh Karthik at 5th position scored with 79

 Rajasthan Royals
 Finished 4th of the table and also finished the season on 4th after defeat to
RCB in Eliminator
 Has the Brand Visibility index with 12 with brand value as $67Mn
 Rajasthan Royals keyword was used with a score of 198
 ICE toped the charts with 48%
 Kalasalingam Univ. was the lowest with 1%
 Spice and TCS occupied 2nd and 3rd position for visibility with 21% and 16%
resp.

 Rajasthan Royals
 Ajinkya Rahane the only player that listed in the top 10 Player buzz
 Top 5 players
 Only two Indian players comprised of the list; Ajinkya Rahane & Sanju
Samson
 Ajinkya Rahane topped the list with 131 while Sanju Samson ranked 5th
with points of 55
 Tim Southee, strike bowler ranked 4th with 60
 Steven Smith and James Faulkner ranked 2nd and 3rd respectively with 81
and 77

 Kolkata Knight Riders
 The Defending Champions Finished 5th in the table
 Has the Brand Visibility index with 12 with brand value as $75Mn
 KKR keyword was used with a score of 197
 SRK ranked 2nd in the Owner Celebrities Buzz
 DNA toped the charts with 70%
 The Telegraph ranked 2nd with 13%

 Kolkata Knight Riders
 Gautam Gambhir the only player that listed in the top 10 Player buzz
 Top 5 players
 Only two Indian players comprised of the list; Gautam Gambhir & Robin
Uthappa
 Gautam Gambhir topped the list with 164 while Sanju Samson ranked 5th
with points of 55
 Sunil Naraine, one of their strike bowler ranked 2nd with 130
 Robin Uthappa ranked 4th with 77
 Andre Russell; most valuable player of the tournament ranked 5th with 65

 Sunrisers Hyderabad
 Finished 6th in the table
 Buzzed only during the 3rd week
 Has the Brand Visibility index with 12 with the lowest brand value of
$15.9Mn
 None of its keyword makes it to the top-10 Keyword
 Idea toped the charts with 70%
 Bookmyshow ranked the lowest with 1%
 Spicejet ranked 2nd with 16%

 Sunrisers Hyderabad
 David Warner the only player that listed in the top 10 Player buzz
 Top 5 players
 Only one Indian players comprised of the list; Shikhar Dhawan
 David Warner topped the list with 134 while Eoin Morgan ranked 5th with
points of 68
 Dale Styen, their strike bowler ranked 4th with 73
 Shikhar Dhawan and Trent Boult shared 2nd position with 99

 Delhi Daredevils
 Finished 7th in the table
 The franchise ranked 2nd in the Franchise Buzz table with 13%
 Buzzed only during the 1st week only
 Has the Brand Visibility index with 12 with the brand value of $84 Mn
 Delhi Daredevils keyword ranked 3rd in the top-10 Keyword with 228
 Air-India toped the charts with 61%
 RBL Bank ranked the lowest with 1%
 UNICEF ranked 2nd with 19%

 Delhi Daredevils
 Yuvraj Singh ranked 7th in the player buzz with 2%
 Yuvraj Singh buzzed only in the 2nd week
 Top 5 players
 Three Indian players comprised of the list; Yuvraj Singh, Shreyas Iyer and
Zaheer Khan
 Yuvraj Singh topped the list with 135 while Imran Tahir ranked 5th with a
lowly points of 45
 Zaheer Khan, their strike bowler ranked 3rd with 56
 Shreyas Iyer and Angelo Mathews ranked 2nd and 4th respectively with
score of 90 and 51

 Kings XI Punjab
 Runners-up of previous edition finished 8th in the table
 The franchise ranked 3rd in the Franchise Buzz table with 13%
 Buzzed only during the 2nd week only
 Has the Brand Visibility index with 13 with the brand value of $76 Mn
 Kings XI Punjab keyword ranked 4th in the top-10 Keyword with 228
 Owner Preity Zinta topped the list of Owner Franchise with 26%
 Woo, a dating App toped the charts with 47%
 Punjab Kesari ranked the lowest with 2%
 The Tribune and Kyazoonga ranked 2nd and 3rd with 16% and 12%
respectively.

 Kings XI Punjab
 None of the players buzzed in either week nor made it top-10 Player Buzz
 Top 5 players
 Only Virender Sehwag of India was the player that listed
 Sehwag ranked 2nd with 87
 Glen Maxwell topped the list with 99
 Mitchell Johnson , their strike bowler ranked 5th with 80
 George Bailey and David Miller ranked 3rd and 4th with 84 and 81
respectively.

Thank You

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