This document provides tips for optimizing social media profiles and engagement across major networks like Facebook, Twitter, and LinkedIn. The key recommendations are to be authentic in posts, focus on high-quality profile photos and information, actively engage with other users by liking and commenting on posts, and use Hootsuite to efficiently manage multiple social media accounts and schedule posts. The goals of social media optimization should be to remain top of mind with current and prospective customers and build an engaged online community through sharing valuable content and interactions.

1. Social Media Optimization
Dale Denham, MAS+
Geiger CIO

2. SURVEY
• What social networks do you use consistently
– Facebook
– Twitter
– Linkedin
– Pinterest
– Instagram
– Google+
– Other

3. Agenda
• General tips
• Who is doing it right
• Optimizing Facebook
• Optimizing Twitter
• Optimizing LinkedIn
• Using Hootsuite to save time

4. General
• Be authentic
• Headlines matter
• Photos matter
• Grammar matters
• #Tags add value
• Repurpose content across sites
• Engagement is the defining metric

5. Social Focus
• Facebook
• LinkedIn
• Twitter

6. Who is doing it right?

7. PromoKitchen
• Goal is a real community
• Shares good content

8. Blogging – Perfect Imprints

9. YouTube – Kirby Hasserman

10. Twitter – @MarketngTidbits

11. Facebook – Brand Fuel

12. Linkedin –4Imprint

13. SURVEY
• On your primary network, do you actively
use:
– A personal page
– A business page
– Both personal and business

14. What Are Your Goals?
• Have specific objectives
– Stay top of mind
– Generate new customers (hard!)
– Assist clients

15. Listen First
• What is your audience talking about?
• Where do your interests align?

16. Then Engage!
• Offer contest/gift
• Ask for input on a new product
• Offer to step in to solve problems
• Repost great content
• Tag people in posts
• Like others posts

17. Stay Engaged
• Be relatively consistent for best results

18. Social is Not for Selling
• Tell a story
• Soft selling OK
• At least 5 non sales posts per “sales” post
• Be natural, be authentic

19. Where?
• Twitter
• Facebook
• LinkedIn

20. Optimizing Twitter

21. Twitter Motto
• Come listen to me talk!

22. Twitter – Business or Personal
• Both if you have time
• If not
– Personal if you are willing to be a character
– Business if you want to play it straight
Personal usually gets more engagement.
People rarely connect with a promotional
business but often do with promotional people.

23. Twitter - Profile
• Go to your profile.
• Edit profile button
– Header photo (1500x500 pixels)
– Profile photo (400x400 pixels)
– Location – Be specific
– Website – Don’t forget this!

24. Twitter - Profile
• Bio (maximum 160 characters)
– Extremely critical
– 2 second rule
– Spend significant time writing and rewriting
Examples
– Technology savvy business professional, father, husband, lover of books,
technology, exercise and great friends. Geiger CIO
– Do stuff that matters. Founder@BandTogetherNC * President@BrandFuel *
Community Causes & Music Fanatic * Promo #MarketingAddict * Dad #BrandGood

25. Twitter - Activity
• Post a few things
• Follow 100-250 people
– Follow a few people you know well
• Like, retweet some great posts
• Keep following until you have >100
• Reduce follows to those that matter

26. Twitter Lists
• Create a list or 2 of groups of people
• Helps filter through noise

27. Twitter - Engagement
• Use #hashtags
– On your posts
– Follow them
• Reply & retweet interesting
content
Goal should be to be a good
member of the community.
Done well, you will stay top of
mind.

28. Twitter – Offline Influence

29. Optimizing Facebook

30. Facebook Motto
• Come waste time with me!

31. Facebook – Business or Personal
• Both if you have time
• If not, Personal
– You won’t have time to do the business page

32. Facebook - Profile
• Go to your profile.
• Header photo
• Profile photo
• Update Info button
Ensure your photos represent the real you

33. Facebook - Activity
• Be positive
• Caution with sensitive topics
• Post pictures
– Soft sell promotional items
– Family, fun
• Be authentic
– unless you are negative by nature!

34. Facebook Lists
• Using lists allows you to keep your private life
somewhat private
• Also allows targeting

39. Lists Reduce Clutter
• View posts by lists
• Ensures you miss fewer
friends posts
• You digest information
as you desire instead of
Facebook.

40. Facebook - Engagement
• Follow your clients on Facebook
– business or personal as appropriate
• Like often, but not too often
Primary goal should be to be a good member
of the community. Done well, and you will stay
top of mind.

41. Facebook Advertising
• If you have a business page
– Sponsor posts

42. Optimizing LinkedIn

43. LinkedIn Motto
• Help me find a job!

44. LinkedIn – Business or Personal
• Both

45. LinkedIn - Profile
• Go to your profile.
• Header photo
• Profile photo
• Most important site to fill out ALL
information
– Your summary is the most important
– Brag but don’t sound like you need to brag

46. The Headline
• Not your title!
• See search results

47. Linked Websites
Choose other and
type name
1. Web site
2. Your blog
3. Online portfolio

48. Linked - Activity
• Not important to post a lot
• More value to liking other posts
• Endorse others to stay top of mind
• Business page should be kept up to date
– Post news but 4-8 times a year is ok
• Prospecting!

49. LinkedIn - Prospecting

50. LinkedIn – Prospects Research

51. LinkedIn Endorsements
• Arguably valuable
• Recommendations
even better

52. LinkedIn SlideShare
• Publish “generic”
presentations on
SlideShare
• Feature best
presentations on
LinkedIn

53. SURVEY
• Which network do you find most helpful to
your business
– Facebook
– Twitter
– Linkedin

54. Use Hootsuite
www.hootsuite.com
• Manage multiple social profiles in 1 place
• Schedule posts
• Analytics / Tracking
• Saved searches for “listening”
• Team collaboration

55. Hootsuite

56. Hootsuite – Schedule Posts

57. Hootsuite - Drafts

58. Hootsuite - Tracking

59. Hootsuite - Teams

60. Hootsuite - Listening

61. Hootsuite Tip
• Schedule 1 hour on your calendar to plan
your posts and schedule in Hootsuite.
• Schedule a reminder each day to review new
activity for active engagement.

62. Summary
• Be authentic
• Focus on Facebook, LinkedIn, Twitter
• Pay attention to your photos & information
• Engage!
• Use Hootsuite
All slides at
www.slideshare.net/therealdaledenham