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Allen Bonde's IMS NYC 2013 Keynote - Selling at the Top of the Funnel with Targeted Rich Media
- 1. Selling at the Top of the Funnel with Targeted Rich Media Allen Bonde | chief strategist, The Pulse Network | partner, Digital Clarity Group | @abonde | #IMS13 New York City
- 2. Where Content (really) Matters Targeted rich media content can help to reach, inform and engage prospects… …and keep customers * 70% of a consumer’s buying coming back! experience is made before a salesperson gets involved Allen Bonde | @abonde | #IMS13 New York City 2
- 3. Video and Online Marketing PEOPLE STAY ON WEBSITES 5x LONGER WITH VIDEO DigiDay Allen Bonde | @abonde | #IMS13 New York City 3
- 4. Video and e-Commerce PRODUCT VIDEOS MAKE CONSUMERS 85% MORE LIKELY TO BUY InternetRetailer Allen Bonde | @abonde | #IMS13 New York City 4
- 5. Video, Social and B2B Sales 72% OF B2B TECH BUYERS RESEARCHED A PRODUCT WITHIN 3 MONTHS AFTER 43% say presence on SEEING VIDEO FOR PRODUCT social media influenced likelihood to purchase! IDG study Allen Bonde | @abonde | #IMS13 New York City 5
- 6. What this Means 1 brands need to think like broadcasters Allen Bonde | @abonde | #IMS13 New York City 6
- 7. What this Means 2 Make YouTube Your Launchpad 7
- 8. What this Means 3 Less is more 33.5 M US mobile users watch video on their phones Online videos are getting shorter! 18 min vs 45 min Allen Bonde | @abonde | #IMS13 New York City 8
- 9. What You Can Do Today Time spent on mobile = 10% Ad spending share on mobile = 1% Time spent on print = 4% Ad spending share on print = 15% REBALANCE CONTENT MIX – created, curated, submitted Allen Bonde | @abonde | #IMS13 New York City 9
- 10. What You Can Do Today Owned D Earned/ Paid $ RETHINK SYNDICATION – to pay, or not to pay Allen Bonde | @abonde | #IMS13 New York City 10
- 11. What You Can Do Today SIMPLIFY! – personalized, timely + responsive Allen Bonde | @abonde | #IMS13 New York City 11
- 12. Thank You! LEARN MORE: YouTube.com/PulseNetworkTV thepulsenetwork.com/blog/digitalclaritygroup. com/blog I’d love to hear from you! abonde@thepulsenetwork.com @abonde 12
Editor's Notes
- Outpost, updated profiles, regular schedule of posts!
- Regular, multi-part features; talk-show vs corp video; use industry personalities to tap expertise and social graph
- Launchpad vs destination; live events; key to SEO
- Use short-form video, blogs and infographics; design for mobile audience; repurpose multi-format!
- Media consumption continues to evolve! Look at print supply vs consumption; mobile supply vs consumption
- Grow audience, create scale, drive inbound links
- What does my audience really need to know? How can I relate my content to an example they already know? Do I reach them when they need it?