On Wednesday, October 10th, StumbleUpon hosted a free webinar sharing some key insights about capturing the mobile audience.
Focused on strategies for creative directors and media planners/buyers, the webinar discussed:
+ Optimizing content layout and selection given limited screen real estate
+ Providing a seamless experience using the in-flow advertising approach
+ PSY's dance moves in 4 simple steps
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
StumbleUpon Mobile Advertising Webinar Recap - Oct 2012
1. OP OP OP Mobile
Advertising!
!
#SUGangnamStyle!
Jack Krawczyk ! Rishvika Kumar!
! !
Head of Monetization! Marketing Associate!
October 10, 2012
2. Todayʼs PSY* Lessons!
op State of Mobile!
!
!
op The User Experience Equation!
!
!
4 Steps to mobile advertising
op
#SUGangnamStyle!
* PSY is in no way / shape / form endorsing this…
officially!
18. “Weʼre now seeing traffic at rapid
rates where users are moving to
mobile, so we have to take
advantage.” !
!
Solmon Masch!
Director of Mobile Sales & Strategy, Time Inc. !
19. The Bottom Line!
!
Optimize your
ad campaigns for
mobile devices!!
20. So, what can advertisers do to
effectively reach a mobile audience? !
op
op
op
Mobile Advertise
#SUGangnamStyle!!
21. PSY: !
A guy who seems calm
but plays when he plays!
Mobile:
Advertisements must
be seamlessly
incorporated into the
user experience –
within the flow of
accomplishing the
tasks at hand!