Theo Erasmus

Cincinnati Area, KY United States

Director of Strategy at POSSIBLE

Advertising / Marketing / PR

I'm an integrated strategist with a brand strategy backbone, a digitally-bent brain and a heart firmly fixed on the vagaries that make people tick. I’m fascinated by people and their behaviour, culture, storytelling, innovation and keeping it real and simple. I apply this liberally to creative strategy, communication and brand planning, all things digital, innovation, collaboration, activism and better ways to work and play. My work history shows this - with stints in human rights law, activism, advertising, the original, optimistic dot.com boom, innovation consulting, the first integrated agency in South Africa, and forays into journalism; from the crime beat to NY culture.
 This has st...