1.
1<br />Why Internet Television?<br />170<br />MILLION PEOPLE<br />In the United States Watched<br />5<br />BILLION VIDEOS<br />FEBRUARY 2011<br />A SHORT MONTH<br />

2.

3.
Online Video - Reach, Results and Strategies<br />According to Marketing Sherpa,<br /> Online video is second only to word-of-mouth for its ability to influence decision makers in every stage of the purchase lifecycle. <br />3<br />

4.
Today’s OBJECTIVES<br />Why Video<br /> One Video<br /> Multiple Uses<br /> Planning For Success<br /> Solutions Pre-Packaged & Custom Solutions<br />4<br />

5.
The Evolution of Communications<br />5<br />

6.
The Evolution of Communications<br />The Power of Face to Face<br />6<br />

7.
effective Communication<br />When you can’t be there…Online Video Can<br />Face-to-face<br />Live & Interactive<br />On Demand <br />Text<br />7<br />

8.
Online Video<br />Perception<br />An expensive stand-alone piece of content to be inserted into a website, with that content often originating from TV ads. <br />Reality<br />Online Video is:<br />Compelling Content that is Cost Efficient to Produce<br />Highly Accessible thru High-Speed Broadband<br />Can be used for Marketing, Training, Communications <br />8<br />

9.
Intelligent content<br />9<br />

10.
Where Video can fit into Branding<br />Credibility<br />1st in the space<br />Viral<br />Viral<br />Viral<br />Viral<br />Accessible<br />Personality<br />10<br />Productivity<br />More Effective<br />

11.
Where Video can fit into Demand Generation<br />Brand Building<br />Used on marketer’s own site but also can be easily syndicated to third parties.  Designed to build brand equity online<br />Engagement<br />Driving Sales<br />How to guides<br />Tips and tricks <br />Ask the experts <br />Popular opinions <br />Humorous stories <br />360° views of product <br />Detailed product specifications <br />Assembly instructions <br />Customer service videos (returns policy, FAQs etc.) <br />Related cross-sells and up-sells <br />Testimonials/customer endorsements <br />Buying instructions <br />11<br />

12.
How Brands are Using online video1<br />85% indicated that they are currently using online video on their websites for Marketing Products and Services.<br />1Brightcove<br />To increase visitor engagement<br />To strengthen my brand<br />To increase overall site traffic<br />12<br />

13.
Why Brands are Using online video1<br />↑<br />To increase visitor engagement<br />To strengthen my brand<br />To increase overall site visitor<br />Penetration and use of Broadband has increased over time<br />13<br />1Dynamic Logic<br />

14.
One video has many uses<br />Producing video content for usage on the internet can be highly cost-effective, because one video can have multiple uses, in different environments.<br />

15.

16.

17.

18.

19.

20.

21.

22.
Planning for success with online video<br />Following this process, we can help you choose the correct tools, packages and approaches to maximize reach, engage your audience and drive return on investment against your objectives.<br />

23.
Step 1<br />Define each video’s objectives: from sales to thought leadership<br />

24.
Step 1<br />Define each video’s objectives: from sales to thought leadership<br />Do you need help creating videos?<br />Do you have this video already? <br />

25.
Step 2 <br />What audience does this video need to reach?<br />

26.
Step 2<br />The Nonprofit Times<br />Audience Reach <br />Online - Your Website<br />

27.
Step 2<br />Offline – where is this video being used – on location, <br />in conjunction with advertising?<br />The Nonprofit Times<br />Audience Reach <br />Online - Your Website<br />

28.
Step 2<br />Publisher reach – what publication(s) have the audience you need to reach?<br />The Nonprofit Times<br />Audience Reach <br />Online - Your Website<br />

29.
Step 2<br />Social Media Reach – what groups online are most likely to engage with this video content?<br />The Nonprofit Times<br />Audience Reach <br />Online - Your Website<br />

30.
Step 2<br />Your reach – your website visitors, employees, customers, dealers, newsletter recipients?<br />The Nonprofit Times<br />Audience Reach <br />Online - Your Website<br />

31.
Step 2<br />The Nonprofit Times<br />Audience Reach <br />Online - Your Website<br />

32.
Packaged solutions by objective<br />Monthly Programs<br />Branded Content<br />Thought Leadership<br />Custom Media Solutions<br />32<br />

33.
Objective based<br />Demand Generation<br />Branding<br />Defined Reach<br />Defined Budget<br />Integrated Solution<br />NPTtv <br />NonProfit Times <br />Website <br />eNewsletter<br />33<br />Monthly Programs<br />

34.
Featured Video of the Week<br />Push and Pull<br />Focus on your video<br />Integrated Solution<br />Website<br />Email Push<br />NPTtv highlight<br />Video<br />Banner Click thru<br />Extended Value / Use<br />Video Directory <br />Your website<br />Offline <br />34<br />Branded ContentYou are the content<br />

35.
Thought Leadership<br />Video Series<br />Expert Tip of the Week <br />6 – 12 episodes per year<br />Custom Media Solutions<br />Video production<br />Integration of video to your website<br />Series / Channel <br />35<br />Custom Media Solutions<br />

36.
Getting started<br />Define your Objective<br />Define your Audience<br />Let NonProfitTimes craft a turn-key solution for you<br />Measure Results<br />Expand your use of video as appropriate<br />36<br />

37.
For more information , contact <br />The NonProfit Times <br />973-401-0202 or email tv@nptimes.com<br />37<br />