A brief summary of my professional experience and skills. The document includes my academic background, my work in the present and past organizations, skills that I have acquired, and few achievements.

1. NIKHIL AGGARWAL
Address – Orchid Petals, Sector 49, Gurgaon Cell – (+91) 9999106696
Email – thenikhilaggarwal@gmail.com
LinkedIn – https://www.linkedin.com/in/thenikhilaggarwal
OVERVIEW
 Currently working as Content Manager at Adreno Technologies (India) Private Limited
 5 years of experience in content writing, social media marketing, lead generation, conversion rate
optimization, online reputation management, and more.
 Worked with leading organizations including Hindustan Times and NewsX Channel
 Deep understanding of digital marketing and customer acquisition campaigns
KEY SKILLS
 Content Writing
 Content Marketing
 Social Media Marketing
 Conversion Rate Optimization
 Lead Generation
 Pay-Per-Click Advertising
 Email Marketing
 Online Reputation Management
 Website Development (WordPress)
 Search Engine Optimization (Basic)
WORK EXPERIENCE
 Content Manager – Adreno Technologies (India) Private Limited
(February 2016 – till date)
 Writing sales copy for company websites and improving them further via conversion rate
optimization (CRO)
 Preparing marketing collaterals such as press releases, guest posts, emailers, company brochures,
web content, landing pages, product reviews, whitepapers, case studies, etc.
 Managing company blogs to retain and grow subscriber base in order to promote sales
 Planning and executing various online marketing campaigns for international clients as well as
company owned websites that include content marketing, social media marketing, email marketing,
online reputation management, and managing PPC and display advertisements
 Created our own content management system for streamlining content for different websites
 Improved on-site SEO and raised conversion rate through CRO and UX/UI improvements
 Built a team of subject matter experts, in-house content writers and freelancers, and groomed
them as per our specific content requirements
 Planned and improved the editorial calendar with content ideas, target locations and the desired
actions and ROI
 Prepared content strategies for integrating SEO, ORM, SMM and content marketing activities in
such a way that they achieve objectives of more than one form
 Created processes for design integration, website development, and team management

2.  Content Writer and Social Media Manager – Mamsys Consulting Services Private Limited
(September 2014 – February 2016)
 Single-handedly worked on content marketing projects for clients hailing from different industry
segments including real estate, health, education, IT, etc.
 Wrote a variety of content including sales-oriented web content, blogs, articles, case studies,
whitepapers, forums, reviews, infographics, short videos, and social media posts
 Worked with designing team to build responsive sites and custom CMS for corporate clients
 Planned and executed content calendar for attracting readers and improving conversion rates
 Directly involved in clients’ meetings, gathering content requirements and execution process
 Assistant Producer (Copywriter) – NewsX Channel
(October 2012 – August 2014)
 Worked under the supervision of Editor-in-Chief to write and broadcast news-stories, special
reports, breaking news, promos, documentaries, and reporters’ walkthrough on television
 Worked in night shifts and prepared news bulletin and rundown for morning shows
 Prepared television graphics and concepts for animated videos and other short promos
 Provided in-depth research for elections, current affairs, prime time shows, and celebrity interviews
 Coordinated with reporters and stringers to streamline news stories as per the editorial plan
 Part of editorial meetings where the day’s news agenda has been planned and prepared
 Copy Editor – Hindustan Times
(January 2012 – October 2012)
 Worked under special project manager to write news stories, articles, blogs, product descriptions,
mobile content, online reviews, etc.
 Covered NGO stories from around the world and published them on different online platforms
 Managed a team responsible for providing mobile content (news and updates) to Vodafone clients
EDUCATION
2012– 2014 Master of Journalism & Mass Communication 74%
(Guru Jambheshwar University, Hisar)
2009 – 2012 Bachelor of Journalism & Mass Communication CGPA – 7.0
(Manav Rachna International University, Faridabad)
2007 – 2008 Higher Secondary Education 70%
(CBSE, Roorkee)
2005 – 2006 High School Education 83%
(CBSE, Roorkee)
INTERNSHIPS
 Pioneer Newspaper
 Organiser Weekly (RSS Mouthpiece)
 Pragya TV
 Radio Manav Rachna 107.8 FM

3. ACHIEVEMENTS
 Improved Conversion Rate for Adreno Technologies’ website by 286% in 4 months
 Employee of the Year, 2016 in Spirit of Innovation category (Adreno Technologies)
 Star Employee of the Managing Director's Office in 2014 (NewsX Channel)
 Recognized as Youngest Copy Editor, 2012 (Hindustan Times)
 Part of national award winning programs at NewsX – Art Talk, Cover Story and Poll Yatra
PERSONAL ATTRIBUTES AND SKILLS
 Excellent written and oral communications skills with comprehensive experience in numerous
forms of marketing and information dissemination
 Believe in proactive thinking, team coordination, and process-driven approach
 Well-versed with digital marketing trends, lead generation and online branding campaigns
 Avid reader – keep pace with evolving marketing trends and online tools
 Strong capacity to manage multiple projects on strict timelines
PERSONAL DETAILS
 Father’s Name: Mr. Dinesh Aggarwal
 Date of Birth: 23-10-1990
 Marital Status: Single
 Permanent Address: 415/2, 35 Civil Lines, Roorkee – 247667
PAST WORK
Sales Copy
http://adrenotechnologies.com/application-development-outsourcing.php
http://adrenotechnologies.com/business-intelligence-services.php
Blogs
https://www.mamsys.com/blog/top-6-ways-to-maximize-your-reach-on-facebook-with-zero-ad-spend/
https://www.mamsys.com/blog/top-5-seo-factors-that-matter-more-than-keywords/
http://buzzingthoughts.com/shopify-review-the-best-ecommerce-platform/
http://buzzingthoughts.com/top-3-squarespace-alternatives-in-2016/
Guest Post
http://www.shoutmeloud.com/2017-digital-marketing-trends.html
I hereby declare that all the information given above by me is true to the best of my knowledge.
- NIKHIL AGGARWAL