NIMAMD 2019 Opening Keynote

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Posting it here. Please don't steal my slides. I tend to find out. For speaking enquiries visit tomfgoodwin.com To find me on Linkined, I'm at https://www.linkedin.com/in/tomfgoodwin

Business

Advertising for the Post
Digital Age:
10 ways to rethink the future.

- Hello
- Myth Busting
- The Interim of Things
- 10 Themes

It’s not faster than ever,
it’s just more messy.

How many companies
look like they love new
tech?

Tom Goodwin
Battle For the Customer Interface
2015, TechCrunch

1) People want conversations with brands

Interesting questions about Trust in the new world.

The mystery of the world’s
uncontacted tribes

Stand up if you have a Brother or Sister

Digital Etiquette
Political Tensions
Loneliness
Interesting Questions
Happiness
Human to Human Relationships

Stage One is we add technology to what we’ve made before
Stage Two is where we build what we should have from scratch

We’ve put TV ads on screens, not rethink what they
should be

We’ve put print ads on screens, not rethink

Let’s ReThink.
What We Should Have Built

74
TV isn’t dead, it’s just called Video

83
More stuff than ever
Media Reder Report, 2016

84
And more…………
Media Reder Report, 2016

Media gets smaller, closer to us,
more personal

Privacy Trading
How do you maximize value to customer?

What's hot

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Agile Retail: Embracing the pace of change

FITCH

Microsoft's annual inspirational global hackathon, oneweek invites all employees to tinker. There are new product expos, a speaker series and parties. CEO, Satya Nadella wraps it all up with a rousing talk. Exactly the kind of All Hands you’d expect from a company laser focused on reinventing culture. Here you can see some of the work we did with Microsoft around changes at play there, especially culture. We created this as an internal e-book to spread the word about change, it's now available for public viewing!

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How I stopped worrying about the future, and got busy inventing it

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Trend Spotting: Can Being "Trendy" Help Grow Your Organization

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Words Matter: The Art of Getting People to Do What You Want

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Creative director LBI Digital As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse. Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi. Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys. Talk: For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.

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NIMAMD 2019 Opening Keynote

4. Advertising for the Post Digital Age: 10 ways to rethink the future.

5. - Hello - Myth Busting - The Interim of Things - 10 Themes

10.

11.

12.

13. Post Digital Obsessed with people

14.

15.

16.

17. It’s not faster than ever, it’s just more messy.

18. How many companies look like they love new tech?

19. Tom Goodwin Battle For the Customer Interface 2015, TechCrunch

20.

21.

22. - Hello - Myth Busting - The Interim of Things - 10 Themes

23. 1) People want conversations with brands

24.

25.

26. 2) Brands are dying

27.

28.

29.

30. 30 Brands are more valuable than ever

31. Interesting questions about Trust in the new world.

32. 3) Shorter attention spans

33.

34.

35.

36.

37. 4) Millennials are hard to reach.

38. The mystery of the world’s uncontacted tribes

39.

40.

41.

42.

43. 5) MILLENNIALS

44. Stand up if you have a Brother or Sister

45. - Hello - Myth Busting - The Interim of Things - 10 Themes

46. Pre-Digital Age

47. Post-Digital Age

48. Post Digital Age

49.

50. 1 2 3 4 5 6 7

51. Agencies Creative Media Retail PR Interactive Mobile PerformanceBrand Social Inﬂuencer Voice Innovation Creative Client Media Director Retail Director PR Director Digital Head Mobile Director Growth Marketing Brand Director Social Director Inﬂuencer Innovatio n eCom

52.

53.

54.

55.

56. Digital Etiquette Political Tensions Loneliness Interesting Questions Happiness Human to Human Relationships

57. Mid-Digital Age

58. Stage One is we add technology to what we’ve made before Stage Two is where we build what we should have from scratch

59. We’ve put TV ads on screens, not rethink what they should be

60. We’ve put print ads on screens, not rethink

61. Digital paper catalogues

62. Let’s ReThink. What We Should Have Built

63. - Hello - Myth Busting - The Interim of Things - 10 Themes