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GOODS Service Experience “Want a cup of “The best part of “I can’t start my day coffee for waking up is folgers without a visit to breakfast?” EXTRINSIC in your cup” Starbucks” MOTIVATORS CONCEPTUAL INDUSTRIAL INFORMATION PRICE (CREATORS & (FACTORY) (KNOWLEDGE) FEATURES EMPATHIZERS) PRODUCT QUALITY 4pUTILITY marketing: new ps Participants, focused on product, process and selling goods. place,promotion, physical evidence tocommodities very price. focused on a fill an experience profitable market need. need.

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