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THE SMARTPHONE TAKEOVER<br />Stats and Facts You Need to Know About Mobile<br />Client<br />………….......…..……………………<br />(This Deck Was Designed For)<br />Name<br />…………<br />(Delivered By)<br />October 10, 2010<br />………….......…..……………………<br />(Date)<br />1<br />

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AGENDA<br />MOBILE USAGE<br />APP ADOPTION<br />AD RECEPTIVITY<br />MOBILE DEMOGRAPHICS<br />MOBILE VIDEO<br />2<br />

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3<br />MOBILE USAGE<br />Today, 60 million Americans actively use the mobile Internet…<br />by 2014 that number is expected to soar past 120 million. <br />Morgan Stanley Dec. 2009<br />

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4<br />MOBILE USAGE<br />Morgan Stanley Dec. 2009<br />

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5<br />APP ADOPTION<br />38% of all mobile phone owners use the mobile Internet, including apps.<br />(The # of folks using just voice is declining 11% year over year.)<br />MobiLens Mar. 2010<br />

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6<br />APP ADOPTION<br />Advertising across mobile apps is predicted to rise to by 2015<br />$8 billion <br />J.P. Morgan<br />

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7<br />AD RECEPTIVITY<br />58 million U.S. mobile users have seen ads on their phones. 29 million have responded to an ad. <br />1 in 5 have searched for or told someone about a product after seeing a mobile ad.<br />MobiLens Mar. 2010<br />

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8<br />MOBILE DEMOGRAPHICS<br /> Mobile’s most active consumers are 30-49 year old males.<br />Adobe Oct. 2010<br />

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9<br />MOBILE DEMOGRAPHICS<br />13-17 year olds are more receptive to mobile ads than any other age group. <br />Nielsen<br />

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10<br />MOBILE VIDEO<br /> Mobile video viewers grew 30% in 2010 to<br />23.9 million<br /> By 2014, that number is pre-dicted to grow to<br />56.7 million<br />Mobile video revenue is also predicted to <br />TRIPLE<br />rising from $436 million to $1.34 <br />BILLION<br />eMarketer<br />