Undergrads have been briefed on what a strategic plan is prior to this one hour talk.

1. Ann McLean
Executive Director
www.ausdanceqld.org.au
@ausdanceqld
@thelmascooter
Previous responsibilities:
Manager Strategic Planning
www.topologymusic.com QUT
April 2012
Marketing Coordinator
www.flyingarts.org.au
50 mins: 10 slides
Coordinator and ‘Zine AD + 3 for example content
Yogurt: Youth Culture + one hand out
Connect Youth Enterprise

2. Strategic Planning
Examples
Purpose
Preparation
Procedure
Strategic Plans
Implementation

3. Examples
• Queensland Ballet
• Melbourne Arts
• Powerhouse Museum
• Moreton Bay College
• UQ
• BCC 2026
• Dept. Education and Training

4. Purpose
Cohesion
Elimination
Stability
Direction
external
internal

5. Ausdance Planning Prep
Historical
Research the Resources vs Surveys, meetings Stakeholder
successes and Future visioning
sector needs and interviews discussions
failures

6. Procedure
• All participants, Board, AD – group prepared
• Facilitator nominated & resourced
– Purpose, model, focus areas (20 mins)
– Brainstorming and collation (2.5 hours)
Post meeting
– Sifting and prioritising (up to 2 days)
– Aligning  PLAN MADE for approval (1 week)

7. KEY DISCUSSION
• Ausdance Qld
– Is not a conventional service organization?
– Is an artist development model?  NEW PLAN
• The best investment required in Dance is in
• Resources
• Producers
• Capacity building
• Ausdance Qld will continue to engage with
Political leaders, potential funders.. QB, EDC, QUT, Ed
Qld, NARPACA, Brisbane Powerhouse, QTC, JWCoCA, Artslink..

8. PURPOSE
• ADVOCACY
• MAKING
• CAREERS
• STABILITY
Ausdance Queensland advocates for
and directly supports
the making of independent dance
and career pathways for dancers.

9. Advocacy
• Policy & Govt Initiatives
• Playing Australia fund for dance as genre
• Contribute to Dance Action Plan
• Work with Arts QLD to stream funding into key development areas
• Funding agencies to establish programs/initiative that support sector better
• Dance industry mapping project/s
•
• Partnerships
• Approach the big guns to hit Advocacy, Making and Career Pathway: Arts Council,
• QB, EDC, QUT, QLD Ed, NARPACA, Venues, QTC, LaBoite
• Liaise with industry leaders to identify gaps in education and ongoing training
• Work with Major companies to fulfill KPI of supporting independents
• Touring partnerships – Indie dance makers tour with a big company
• Libraries and Councils – local/state
• Work with QUT creative industries + QUT dance
• QB/QUT/EDC: Call for one night/week to offer a studio for free
• Incentives for venues to provide space in-kind for creative development/WIP
• MOUS between dance educators
• Set up sector think tanks – education presentation etc
Information Platform
•
Connecting private studies to indie dance
• Promotion
MEAA Dancer Award – teaching fees
• Promote and Market Dance – word of mouth, publicity, networks
Value of your practice – producing + Art
• Promote dance to the audience
= career
• Talk to potential givers to dance
Membership value - what you get - what
• Advocate for ‘ex-company’ dancers in key roles as advisors
you contribute
• Promote case studies of dance in QLD
Dance forums
• Use the board

10. Making
• and libraries – existing possible support
• Spaces • Touring models and options – info and how to
• Choreographer in residence – AQ funded • Professional development workshops
• Artist run studio space • Provide connections between various resources relevant to
• Season of works (across venues?) dedicated to dance. Indi dance
– comp & all stuff in between Dance Week on ACID? • Access to experts form other fields (advice/feedback) eg
• Amazing warehouse space: performance venue writers, visual artists
• Rehearsal • Audience development initiative
• Small offices to rent for dance business/collective • ADD relevant and useful content to web site. FAQ’s;
• The Dance Hub Contacts
• Residencies – branded to imply quality • Establish ‘leg up’ funding initiative
• Places to meet, make, discuss, show work in progress • Artists relationship with local businesses
• Arrange partnership with venues and major cos to provide • Life after Creative Development
space • Resources to go and see work, to know all about the
• Encourage partnerships between dance companies and current VOICES in dance
Indie artists • Visiting experts to inform and activate artists
• Regular meet to share, grieve and celebrate. You are not •
alone……. • Audience Development, Sector participation/stewardship
• • Ausdance reviews blog – feedback mechanism for dance
• Information and Professional Development works
• Clinic with reps – producing, tech, funding • Monthly online resource –
• Producing skills/labs: Tech shows, auditions, grants, residencies, etc with links can
contribute
• Networking
• Case studies – success stories
• Resource kit ‘How to guide’ self-producing templates.
Online hardcopy • Platform event for artists – CD, Networking, Discussions
• Updated info on WHO can help provide space/resources •
• MAP – how to get from point A to B to C • Services of ADQ
• Dancer – so your trained, now WHAT? • Facilitate insurance cover for projects
• Motivation to Participate • Access to reduced fee physio sessions, massage etc etc
• Up-skilling of sector participants in ‘business’ – • 2 hours free advice per year to member then consider
grants, career planning payment value after that
• Relationship building – artist relationships with councils •

11. Career Pathways
•
• Visualising Opportunities • Leading and Connecting
• Alternate career outcomes. Not ‘just’ a dancer • Networking – how to make and maintain
• Understanding business and markets connections?
• Dancer – choreographer – teacher/producer • Connections to producers, musicians, set
• Diversity in practice makers, technicians
• Understand pros and cons of independent • Mentorships in numerous roles for a wide
versus company proactive range of skills –
choreographer, dancer, producer
• • Mentoring program for junior/emerging artists
• Career Progression Resources • Internships in companies
• Career transition program/fund •
• Dancer – how to get a company job? O/S? • Professional Tools
How to do an audition tour?
• Awareness of research in this area – Throsby • Maintaining focus and drive after graduating
report • Contracts – Experience, what to look for?
• Case studies of success stories • Superannuation – planning long term
• Supported learning for regional artists – • Health and injury management
remote access • Professional development in making dance
• Life long learning all stages have training business audiences – connections
associated with them
• Post grad studies forums

12. Making sense of it
WHY  Purpose / mission
WHAT  Goals and actions KPIs
WHO  Staff resources tagged to focus areas
and actions (HR expertise needs?)
WHEN  Delivery of KPIs by when (year)?
WHERE  Geo location / external providers?

13. IMPLEMENTATION
• Keep it moving, allocate leaders
• Share it – let people know
• Engage people – spread the load
• Prioritise and review and prioritise
• Link all activities to daily tasks

14. EVALUATION
• Set milestones
• Use the KPIs as targets
• Track how you are going
• Learn from past and adjust
• Celebrate/Reward milestones