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SEO Presentation for Techmunch

I presented this at TechMunch in New York. It is a short presentation on super basic SEO. It's catered to food bloggers (get it catered?), though the principles apply to any site. head over to thejargroup.com's website for (what I hope is) a more active and engaging discussion.

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SEO Presentation for Techmunch

  1. 1. Keywords, Links, and FoodLeveraging Social Networkingto get Rankings<br />June 9, 2010<br />
  2. 2. I Pity da’ Fool Who Don’t do His or Her Own Keyword Research<br /><ul><li>Go to http://jar.gr/auBPhd
  3. 3. Type in the subject of your post, and learn a little bit about how people search. (I like to change “Match Type” to “Exact”)
  4. 4. Check out my presentation on optimizing your blog posts. http://jar.gr/cUHaRm</li></ul>Visit our Website<br />http://www.thejargroup.com<br />
  5. 5. Anatomy of a Link<br /><a href=“URL” {Other Stuff}>Anchor Text </a><br />Most important element is the Anchor Text.<br />Search Engines use anchor text to determine what to rank your site for.<br />Use your keyword research to inform your anchor text.<br />Make sure that the {Other Stuff} doesn’t include the text “rel=‘nofollow’”.<br />Visit our Website<br />http://www.thejargroup.com<br />
  6. 6. Getting and Improving Links<br />The Best Links you can get are on sites that are relevant to what you blog about with anchor text that you are targeting (Analyze your site’s current backlinks using Majestic SEO: http://jar.gr/aIakKb)<br />Stuff that works: Guest blogging, offering reciprocal link trades, reaching out to do interviews, kissing up to important people, trading food for links.<br />Getting crappy anchor text changed to good anchor text by…asking!<br />Network for links using Twitter.<br />Make sure your own blog is interlinked.<br />(Related Posts Plugin, SEO Smart Links)<br />Visit our Website<br />http://www.thejargroup.com<br />
  7. 7. Leveraging Other Social Netowrks<br />Principle 1: It ain’t all about ranking anymore<br />Go to where the people are…<br />Leverage social networks for both links and traffic.<br />Tap into Facebook’s Social Networking Plugins.<br />Let your visitors do a lot of your work for you.<br />USE TONS OF IMAGES…MY GOD YOUR SITES ARE ABOUT FOOD!<br />Don’t forget the alt=“delicious food keyword here” text.<br />Check out my other tips on baking a Google Cake: how to make your site delicious to Google (especially relevant to WordPress users).<br />Visit our Website<br />http://www.thejargroup.com<br />
  8. 8. Social Network With Me!<br />linkedin.com/in/junseth<br />facebook.com/junseth<br />twitter.com/junseth<br />Visit our Website<br />http://www.thejargroup.com<br />
  9. 9. Contact The Jar Group<br />Visit our Website<br />http://www.thejargroup.com<br />