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Leveraging Video for Social Good

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Leveraging Video for Social Good

  1. 1. Leveraging Video for Social Change Greg Roth #NetSquared Dec 2011 @PercyGroupComm | @NonProfitFuture
  2. 2. About me
  3. 3. About me
  4. 4. About me
  5. 5. Overview <ul><li>Why video? </li></ul><ul><li>What kinds of video? </li></ul><ul><li>Right ways and wrong ways* </li></ul><ul><li>Examples </li></ul><ul><li>Resources </li></ul>
  6. 6. Why video?
  7. 7. Fastest-growing part of web
  8. 8. New possibilities
  9. 9. Face = Cause
  10. 10. “ Edu-tainment”
  11. 11. Easier than ever!
  12. 12. What types of videos?
  13. 14. 5 Ws Also Etc
  14. 16. YES!* <ul><li>Clear audio, stable image, good lighting </li></ul><ul><li>Interesting but simple background </li></ul><ul><li>Subject repeats question </li></ul><ul><li>Who's the audience? </li></ul><ul><li>Keep it short (have good reason for >2 mins) </li></ul><ul><li>Present a compelling, succinct story </li></ul><ul><li>Spell out call to action and benefit </li></ul>
  15. 17. Eh, not so much* <ul><li>Bad audio, lack of lighting, shaky handheld </li></ul><ul><li>Overusing zoom </li></ul><ul><li>Reading scripted remarks </li></ul><ul><li>Too many buzzwords </li></ul><ul><li>Starting slowly or going long </li></ul><ul><li>Posting and not distributing </li></ul><ul><li>Make a Funny or Die sketch instead of a pitch (unless you are a really funny person) </li></ul>
  16. 18. How about some examples?
  17. 19. Further resources <ul><li>Percy-group.com/resources/video </li></ul>
  18. 20. Greg Roth percy-group.com [email_address] | 703.403.0483 @PercyGroupComm – new! @NonProfitFuture – NPs! @ManontheStDC – fun!

Notas do Editor

  • How many folks are filmmakers? How many work at nonprofits? How many have been part of putting together a video? How many have no idea where to start?
  • Easier than ever to do Opens up new possibilities of connection Puts a “face” to a cause Voyeurism “ Edutainment” Fastest growing section of the web
  • Easier than ever to do Opens up new possibilities of connection Puts a “face” to a cause Voyeurism “ Edutainment” Fastest growing section of the web
  • Easier than ever to do Opens up new possibilities of connection Puts a “face” to a cause Voyeurism “ Edutainment” Fastest growing section of the web
  • Easier than ever to do Opens up new possibilities of connection Puts a “face” to a cause Voyeurism “ Edutainment” Fastest growing section of the web
  • Easier than ever to do Opens up new possibilities of connection Puts a “face” to a cause Voyeurism “ Edutainment” Fastest growing section of the web
  • 5Ws – who, what, where , when why
  • Attention Interest Decision Action
  • Video is like any other medium (but different) New platforms bring new possibilities Diversity of content Analytics Further Resources Percy-group.com/resources/video

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