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2. INTRODUCTION
When you are looking for a real estate agent to
sell your home, you need to treat each agent a job
applicant.
As a seller, you are paying the agent you hire a
percentage of the sales price of your property to
do their job, and screening each professional is
key.
3. INTRODUCTION
With so many different agents to choose from, the
only way you will know you hired the right
person for the job is to check references and
research the professional's reputation.
Here are the qualities the agent you hire must
have.
4. 1. THEY MUST BE PERSONABLE
When you call an agent, they should be friendly
and ready to help.
You are going to be in contact with your agent on
a regular basis and you need to hire someone you
can tolerate speaking to. Believe it or not, not all
agents are friendly and personable.
Make sure you can build a rapport with the
prospective agent before you proceed.
5. 2. THEIR LICENSE MUST BE IN
GOOD STANDING
All agents must be licensed to sell property in
your state. You can easily check the status of any
agent's license online.
When you are verifying the agent's real estate
license, make sure to search their name on a
search engine to see what other people have to
say about the agent as a professional.
If the agent has poor reviews, you may want to
cross them off the list.
6. 3. THEY MUST USE MODERN
MARKETING TACTICS
Gone are the days where a real estate agent can
simply place a "For Sale" sign in the front yard of
a property and wait for buyers to call.
With Internet marketing becoming increasingly
popular to market homes for sale, you need to
know that the agent you hire will be using
several different online platforms to promote
your listing.
7. 3. THEY MUST USE MODERN
MARKETING TACTICS
Search for the agent's website, look at their other
listings, and make sure that your property will be
found.
If you cannot find the agent on the web, chances
are buyers will not find your listing on the web
either.
8. 4. THEY MUST KNOW THE LOCAL
MARKET TRENDS
Selling a home is all about pricing the property
right. To price a property right, the agent must
know the local market trends and sales activity
in your area.
The trends in one market can vary considerably
to another market located just 10 to 20 miles
away.
Make sure the agent you hire sells homes in your
area on a regular basis and is familiar with the
area.
9. 5. THEY MUST BE AN EXPERT
COMMUNICATOR
There is nothing worse than hiring someone you
cannot get in touch with.
Make sure the agent you hire will return your
calls and your emails.
You want someone who will update you,
communicate in a professional manner, and put
you first.
10. 6. THEY MUST HAVE INTEGRITY
The agent must be putting your interests as a
seller before their interests as a commissioned
professional.
Make sure the agent you hire is representing you
and not themselves.
11. CONCLUSION
By considering these qualities, you can skim
through agents representing homes for sale and
choose the best person for the job.
Choose an agent who will tell you the truth,
update you, and represent you, and you will
make the process of selling your home much
easier.