2. Important Questions?
• Why are you moving?
• How soon do you need to move?
• Is price or timing more important?
THIS INFORMATION
WILL HELP ME
DETERMINE THE BEST
COURSE OF ACTION
AS WE GO THROUGH
THE PROCESS OF
SELLING YOUR HOME.
• What are you looking for from
your agent?
• Do you anticipate major challenges
in selling your home?
• What will you do if your home doesn’t sell?
3. The Fish Team Experience!
Licensed.
1981
starts RE/MAX
Joins Realty Advantage
Executives. Realty Group
1992
2003
Carolyn starts
Maine
Getaways
1983
Honored with
Nat’l
Leadership
Award.
2003
Top Producer RE/MAX gains
for 10 years.
4th in overall
2002
marketshare
with 9 agents.
2004
The Fish Team
is formed.
2014
Bangor Board
of Realtors
President &
Realtor of the
Year.
2008
RE/MAX
merger.
2013
Carolyn and The Fish Team have SOLD over 500 properties in the State of
Maine. Are you ready to be next?
4. Fact vs. Fiction
When it comes to online marketing, many agents will
try to convince you they have the “secret sauce.”
The fact is, every agent’s listing is syndicated out by the
MLS to hundreds, if not thousands,
of web sites.
The fact is, if a buyer is house shopping online and your
home matches their criteria, it would be almost
impossible for them not to find your home.
5. How is our team different?
40 years of combined real estate experience,
ownership, management and leadership.
This is our full-time career! Which means you are
our #1 priority and your success is our common
bond.
We provide our clients with the most versatile
combination of “old school” and “new school”
tactics.
Two Brokers, One Team! Available to you 24/7.
6. What Does Realtor® Mean?
Only Real Estate Agents who are members
of the National Association of Realtors® can
use this term.
Realtors subscribe to a higher code of
ethics.
Realtors are required to have additional
education.
I’m a member of the Local, State, and
National Association. We are currently active
on the board of directors and Carolyn was
past president.
7. Strategies for Selling Your Home
1. The Power of Pricing!
2. Branding
3. Marketing
4. Networking
5. Negotiating & Closing
A Team with a Plan!
8. 1. Pricing Your Home
Reviewing the market
Recent Sales
Current Homes on Market
To show what buyers have been willing to
pay for a home like yours. This carries the
most weight in pricing your home.
To show what buyers will be viewing – your
competition. This is important in how we
position your home in the market.
9. The Pricing Factor
Every property will sell and has the potential to sell
quickly, and the price is the No. 1 factor controlling this
outcome.
The best marketing in the world will never sell an
overpriced home!
10. How pricing is the key factor
Local Market Facts:
On average less than
25% of all listings get
SOLD!
After 60 days on the
market the success rate
drops to 17%
Put your best price
forward and the results
will follow.
11. 2. The Power of Branding
Nearly
40,000,000
monthly readers
1 in 6 adults
1 in 5 homeowners
1 in 4 women
12. The Power of Yard Signs
The
3rd
most commonly used
information source
13. Driving More Traffic to Your Home
www.bhg.com
7 million visitors each
month have the ability to
get to your listing in just
two clicks when they visit
this site
14. 3. Marketing your listing!
With 9 out of 10 homebuyers
on the Internet it is
important that we have an
online strategy to promote
your home.
The Fish Team also uses
social media sites to post
listings and interact with
potential buyers/sellers.
17. Updated seller
activity reports.
We track our visitors
and each month
provide our sellers
with a detailed report
so they know how
well their listing is
performing on all the
major websites.
18. Helping You Get The Word Out
Advertising
Direct Mail
Flyers
Online
19. “What our clients say about us”
“We bought our home through Carolyn Fish last year in the fall, Carolyn is
a hard working agent and balances good practices with professional
ethics in a masterful way. Our sale was not without challenges and
became drawn out at no fault of our own, Carolyn worked long hours and
stayed a step ahead of the process for us and became the driving force
for both parties in the end to help us get into the home of our dreams for a
reasonable price. Carolyn has a team of professionals that mirror her
buisness practices and working with them is a seemless transition when
she is helping other clients. I recommend Carolyn Fish to all of my
collegues and friends when they need assistance with real estate
transactions.” – Joe Wellman
20. “What our clients say about us”
“As a corporate relo, we needed to buy a home which we could get out of
quickly if necessary as my industry is dynamic, and volatile. Carolyn was
instrumental in finding us a great home which we enjoyed. Low and
behold, 11 months later, we needed to relo back to Atlanta quickly and
had to sell fast. Carolyn found us a buyer in 1 month and we made a profit
on the transaction. Carolyn was responsive, patient, and as a busy
procession I felt comfortable leaving the details to her 100%. I
recommend the Fish team highly!” – Jon Brown
“Carolyn did a great job of selling my lakefront property and camp in
north central Maine. Being an out-of-state owner, I relied entirely on
Carolyn every step of the way. I value greatly her judgment, knowledge of
human nature and her sense of doing the "right thing.“ – Al Wegener
21. 4. Networking.
Mobilizing Local Agents
In 2013, 90% of all buyers used a real estate agent as a source of
information in the purchase of their home. I will mobilize the local
agents to show your home:
Entering it in the MLS
Holding Broker Open Houses
Emailing Just Listed notices
Posting on social media sites
Distributing flyers
I will also target agents who are known to work
this area in case they have buyers ready to go!
22. 5. Negotiation & Closing
When we have an
interested buyer who
makes an offer, that is
when we put our market
expertise to work.
The Fish Team has a
proven track record and
the experience to get you
to the closing table.
Over 500 closings and
counting.
23. 5. Negotiation & Closing
When we have negotiated and executed a contract with all terms and
conditions agreed upon, then I become responsible for making sure every
detail is handled correctly and in the necessary time frame.
Our team will interact with others to manage
the entire process, including:
Agents involved
Attorneys
Property inspectors
Insurance agents
Mortgage representatives
24. Better Homes and Gardens Real Estate
Selling your home is a big deal
and we take the task very
seriously. The fact that you have
considered our team to help you
accomplish this means
the world to us! Thank You!
Carolyn Cell: 207.944.8466
Jason Cell: 207.664.3888
Office: 207.942.6711
Email: carolyn@thefishteam.com or
jason@thefishteam.com
Editor's Notes
The days of putting a sign on the front lawn and entering data into the multiple listing service to produce a sale are long gone. Today we need to strategically position properties in ways that set them apart from the sea of available homes on the market. I utilize a six-point approach to positioning my listings. I have found these resources to be most effective in attracting buyers and other real estate agents. Let’s take a look at them, one at a time.
The days of putting a sign on the front lawn and entering data into the multiple listing service to produce a sale are long gone. Today we need to strategically position properties in ways that set them apart from the sea of available homes on the market. I utilize a six-point approach to positioning my listings. I have found these resources to be most effective in attracting buyers and other real estate agents. Let’s take a look at them, one at a time.
Remember that buyers who are interested will also go through the process of examining the comparable properties and factoring in the market conditions when trying to determine what price to offer.We want your property to be competitive - the higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.
What do you think of when you hear or see the name Better Homes and Gardens? [Wait for their response] Yes, I hear that often. So many people are familiar with the Better Homes and Gardens brand name. Meredith began publishing the magazine nearly 90 years ago and has been a household name ever since. The magazine alone enjoys a readership of nearly 40 million people every single month.And one thing that my experience has taught me is that people want to do business with a name they know and trust.
And just as you have probably driven around the area you are considering moving to, so are the prospective buyers for your home! Did you know that over half of all buyers use yard signs in the home search? The most popular age group for those to actually find a home through yard sign is between 45 and 64. Not to mention that these beautiful yard signs are another way of leveraging the Better Homes and Gardens brand.
Are you familiar with BHG magazine’s website, bhg.com? This is the site 7 million visitors go each month to locate recipes, learn home decorating ideas and more. We again leverage our relationship with Better Homes and Gardens, for part of our national advertising campaign to build brand recognition.Another plus for you here is that the 7 million visitors each month have the ability to get to your listing in just two clicks when they visit this site. That’s a lot of opportunity, isn’t it?
Let’s start with the online consumer. And no doubt, you have already been online looking what is listed in this area – and also where you are thinking of moving to. So it is important that we give your home as much exposure as possible. I am just wondering, what sites have you already visited? NOTE TO SALES ASSOCIATE: Remember to include the sellers throughout. This keeps them engaged and creates opportunities for trial closes as well as helping to establish buy-in.
Note to Sales Associates: Listing distribution is typically managed by your broker – please check with your broker/manager to confirm your company’s listing distribution strategy as these sites might not be accurate for your companyOnline searchers tend to visit multiple websites so that’s why I’ll also ensure you property is displayed on many other highly visited home search sites. Zillow, Yahoo, Trulia, AOL Real Estate etc. These are all powerful sites to have in your corner. Mr. & Mrs. ____, are you beginning to see the value of the internet and the impact it has on buyers? We do too. And we do everything to leverage online promotion in our merchandising plan.
As important as the internet has become, according to the National Association of Realtors, 88% of the buyers use a real estate agent in the home buying process. When you home first hits the market, I will use an arsenal of materials to promote your property. I will create Just Listed marketing materials to reach my database of influencers and prospects. I will also use the latest digital tools to highlight and promote the important attributes of your home to generate buyer interest.NOTE TO SALES ASSOCIATE: If you are online, you can play a sample “Just Listed eCard” or Slideshow.
One of the most important skills I can provide to you is the power of third party negotiation in your behalf. There are dozens of terms and conditions relating to a successful sale and my job is to make sure that all of those meet your needs.
I promise I will keep you informed and give you more details all along the way. But right now we need to discuss the pricing strategy for your home!
NOTE TO SALES ASSOCIATE:Customize this page with personal information. Add or delete bullet points as needed. This is your opportunity to create personal value and convince the seller that you are the best person to market their property.
