3. +
Intro to Email Marketing
Email marketing is a form of direct
marketing which uses electronic mail as
a means of communicating commercial
messages to a mass audience.
4. +
SPAM?
Permission required
No Purchased Lists
Tradeshow
Local Chamber
5. +
Strategy
Think Relationship
Integrated into
overall Marketing
Frequency
Great, relevant
content
6. +
Tools
Spreadsheet
(Excel, Google Docs, etc)
Web browser
Image Editing Software
(Photoshop, Fireworks, Picn
ik)
Text Editor (BBEdit, Text
Wrangler, Notepad)
Email Marketing Service
10. +
Your List
Prepare List
Create List
ImportList (various
options)
Keep List Clean
11. +
Your List – Keeping it Clean
Don’t send to old lists
Don’t purchase lists
Useconfirmed opt-in
methods
Don’t
scrape lists from
websites
Watch out for Tradeshow
lists
Avoid fishbowl lists
12. +
Preparing Content
Main copy
Additional copy
Images
Links
Avoid Word at all costs
13. +
Setting Up Campaign
Create Campaign
Select List
Select Template
Modify Template
Insert Content
Test
14. +
Final Checklist
SPELL Check
Verify all Links
Verify Subject Lines
Checkin various email
readers
Check for Spammy
words