Frame 1: CXO:
I’ve heard that Alt texts are very important for content marketing. Could you explain how?

Frame 2: TDF:
Alternate texts help Google identify the theme or content of any image. Alt text is an HTML attribute.

Frame 3: TDF:
Since an alt text describes images, it should include relevant keywords to target audience. Stick to writing 125 characters.

Frame 4: TDF:
You can use alt texts in Google, MS Word as well as PowerPoint documents by using text formatting. Include alt texts wherever needed you use images.