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Why is ethics important?

  1. 😇 😈 Why is ETHICS Alexei’s Primer on Ethics | Part 2 important?
  2. Why is Ethics ⚠important? I will give you 4 reasons: 🥁 Group cohesion 🎖 Reputation management 🚦 Decision-making 🏆 Meaning in Life
  3. 🥁 Group cohesion
  4. Cooperation can create much more bene fi ts than con fl ict, but how do we make sure individuals cooperate, instead of competing?
  5. Enter moral codes: a mechanism of social control that creates willingness to 🤗stay in the group, 🤝trust each other and participate in 🏟communal affairs
  6. Control has many bene fi ts. Haredi jews, orthodox adherents to the Torah moral code, is a peaceful and highly cohesive community with high levels of trust and close social bonds.
  7. The fl ip-side is that social control can be 🚫oppressive, 👁totalitarian and create con fl icts with other groups.
  8. This is a page from the Moral Code of the Builder of Communism. It literally says “intolerance to the enemies”.
  9. Morality binds and blinds. JONATHAN HAIDT Author of Moral Foundations Theory
  10. Paradoxically, morality itself has both 😇positive and 😈negative side. It is, therefore, important to recognise the costs of morality.
  11. The primary job of a founder is to give the group a well-desiged 📚moral code
  12. Otherwise ⚔mayhem would ensue
  13. Google was founded on the premise “Don’t be 😈evil”, but that is fools errand. Innovators upset the balance of power, they will be evil to some people. It’s probably ok to be slightly evil.
  14. This is the founding manifesto of a self- managing company 🔗Morning Star. I’d say these are pretty solid principles and the costs are made clear: commitments are there to be kept. 1. People should not use force or coercion against others; all interactions should be voluntary. 2. People should honour the commitments they make to others.
  15. So, whether you’re joining or founding a collective, be sure you understand the 😈😇moral equation: MORAL BENEFITS like exciting 🚀mission MORAL COSTS like 😓awful work-life balance
  16. 🎖 Reputation
  17. By looking 😇good we attract 😇nicer, more 🤝cooperative partners. Thus moral behaviour may be chie fl y motivated by concern for one’s 🎖reputation. 😇 😇 😇 🤝 🤝 😇 😇 🤝 😇 😇 😇 🤝
  18. Also, appeals to 😇morality make people 🪄charismatic. Moral conviction is one of the secrets to social in fl uence. fi le.cfm? fi d=56808
  19. 📰 👨⚖ 🏋 Good PR is good for sales and recruitment Lower regulatory risks More cooperative corporate culture leads to higher productivity There’s been many attempts to build a business case for ethics
  20. Ethics is long- term greed. NAVAL RAVIKANT Entrepreneur and investor
  21. Corporations use 😇ethics for a variety of self-serving purposes, like…
  22. CAUSE PROMOTION Colin Kaepernick took a knee and got himself fi red. Was that a morally laudable act? Nike thought it was and made him the star of their marketing campaign
  23. CAUSE-RELATED MARKETING (PRODUCT)RED – Apple co- branding contributes to the Global Fund's fi ght against AIDS, and helps to move some merchandise
  24. CORPORATE SOCIAL MARKETING Patagonia takes a stand against mindless consumerism by dissuading you from buying this otherwise awesome jacket
  25. SOCIALLY RESPONSIBLE BUSINESS PRACTICES Companies love to experiment with sustainable packaging. It is almost there but not quite yet, and it’s been like this for the past decade.
  26. CORPORATE PHILANTHROPY Amazon tries to get out of moral bankruptcy by doing something good for a change. Sure it’s just 0.5% but consider their volumes!
  27. Nearly half of U.S. companies offered community volunteer pr o­ grams in 2018. Why? They boost productivity, increase employee engagement, improve hiring and retention. WORKFORCE VOLUNTEERING
  28. 🤥 There are many ways all these can go 🤮wrong. And perhaps, most of it is virtue signalling: 🌿green- and whatever-washing. But some of it are genuine attempts to do 😇good
  29. 🚦 Decision-making
  30. How can I decide with 🤯unpredictable future and so many variables to 🧮account for?
  31. Every course on decision-making teaches the same: decision is not an 💰outcome, it’s a 🛣process. Just follow the steps.
  32. The future is only partially predictable. You might get 🎲unlucky, but that’s beyond your control. Focus on things you can control.
  33. Do the duty and come what may. BALDWIN IV King of Jerusalem
  34. But what is my duty?
  35. Moral 🎓philosophy answers exactly that question. Deontology, one of the 3 major approaches to moral reasoning, literally means “the study of duty”.
  36. Nothing fancy, just a few sound principles. It greatly simplifies decision-making. No need to make complex calculations if you can follow a rule. Want an example? HAVE A PERSONAL MORAL CODE
  37. 1. An action has moral worth if it is done for the sake of duty. 2. We should always treat people as an end in itself and never merely as means to an end 3. An action is morally correct if its principle can be used as a universal law. IMMANUEL KANT Father of deontology
  38. It makes you predictable, consistent, and if the rule is good enough, on average results might be even better than with 🧮calculations. More on this →
  39. The question is, which moral code are you going to follow? ✝ ? ☪ ? 🕉 ? ☸ ? 🔯 ? ☯ ? 📕 ? 🫀 ? 🍹 ?
  40. 🏆 Meaning in Life
  41. ✝☪🕉 ☸🔯 In traditional societies a lot of meaning is provided by religion and spirituality. Life is seen as a preparation for, well, after-life.
  42. But religion is in decline, especially in wealthier nations. If current trends continue, religion will go extinct worldwide in a couple of centuries.
  43. Searching for new sources of meaning beyond religion is often dubbed “soul- searching”. But what is a soul, exactly? 🔎 🔭 🔬 🔦
  44. In Christianity, a soul is what gets judged on the Final Judgement day. It is judged by the soul’s 😇😈ethics, its moral behaviour and motivations.
  45. You can go and ask people a simple question: “Suppose reincarnation exists. When a person’s soul reincarnates, how do we know it’s the same soul?”
  46. In reply people mostly name the soul’s moral qualities: honesty, courage, generosity… Even Tibetan Buddhists, who supposedly reject the very notion of “self” do the same.
  47. Across many studies, morality invariably comes as the most important factor de fi ning The True Self. CHANGE IN MORALITY IS THE MOST IMPORTANT CHANGE OF TRUE SELF
  48. What gives gives people the sense of authenticity and meaning in life is behaviour conforming to their ideas about the 😇good. Our true self is our moral self.
  49. Perhaps, in a post-religious world, your moral duty is TO DEFINE YOUR MORAL DUTY?
  50. Perhaps, with some help from 👨🎨art, 👩🔬science: biology, sociology, anthropology, psychology and maybe a tinge of 😇😈moral 🎓philosophy? 😉
  51. So, here are at least four reasons to study ethics: 🥁 Group cohesion 🎖 Reputation management 🚦 Decision-making 🏆 Meaning in Life Now tell me, is there anything more important than that?