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Presentation Secrets

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Presentation Secrets

  1. Presentation SECRETS a book by Alexei Kapterev
  3. I live in Moscow and I teach at the Moscow University’s business school
  4. 4 year s ago I pub lished a pr esen tation Slideshare on
  5. As se TV! en on W hich became one the world’s most popular presentation about presentations (funny, yes)
  6. B ut let me make a small confession...
  7. Back then I wasn’t really much of a guru myself
  8. I was just making my first steps
  9. But when “Death by Powerpoint” went viral, lots of people came to me asking for helP!
  10. I had no choice but to become an expert
  11. Q: So, 4 years later, do we still suffer from Death by Powerpoint? YES. A:
  12. Most presentations still have: Incomprehensible Lousy Sleep-inducing structure slides delivery
  13. Typical structure You cannot summarize the argument No answer to the question “why bother?” No story arc — just tons of facts
  14. Typical slides (it did get a bit better, but still…) Too much text and data Aesthetics? What’s “aesthetics”? Pictures for the sake of pictures
  15. Typical delivery Talking to the mic, not to the audience Mo-no-to-ny-mo-no-to-ny-mo-no-to-ny Scripted, canned… inauthentic
  16. What is still wrong?
  17. Bad presenters share either of the 2 extreme beliefs: or It’s voodoo magic, You can do it you have to be by following born with it “3 simple rules”
  18. are OK, presentations difficult (This is true and I’m not gonna lie to you on this)
  19. It m ight SEEM like you have to become: Scriptwriter YOU Designer Actor
  20. But after doing it myself I’m convinced: EVERYONE CAN DO IT
  21. 4 RULE It’s just NEVER PRESE a matter of 1. Don’t e “simple rules”. 2. Use san 3. Avoid u For example… 4. Always
  22. The rule “Use pictures not words” often leads to irrelevant, cheesy slides
  23. So I suggest adopting 3 PRINCIPLES (not rules): Focus Contrast Unity
  24. Focus Contrast Unity Our attention is limited, so we should FOCUS only on few things and leave out the rest.
  25. Focus Contrast Unity We can truly understand facts only in CONTRAST to other facts.
  26. Focus Contrast Unity By working from a SINGLE UNIFIED METAPHOR you achieve internal consistency.
  27. Theory pracTice Now, principles are easy. Applying them is hard. Let me give you some examples.
  28. Structure 1st point 2 nd point GOAL 3 rd point 4 th point Ideally, a presentation should have ONE GOAL supported by 3-5 KEY POINTS.
  29. Slides LARGE BIG STATEMENT PICTURE • Much • Smaller • Supporting KEY INDICATOR • Points A slide should have a CLEAR FOCAL POINT, something it is “about”.
  30. Delivery A presenter has to GUIDE the audience’s attention, making sure they can FOLLOW.
  31. Structure The story must describe both solutions and PROBLEMS — otherwise it’s POINTLESS.
  32. Slides Best illustrations COMPARE or show things CHANGING.
  33. Delivery Great presenters ENGAGE * the audience. * En•gage [enˈgāj]: 1. occupy, attract, or involve 2. enter into conflict or combat
  34. Structure Solution + Intro Call for action Problem — The S-curve is a CLASSIC PATTERN of CHANGE. What’s the overall pattern of your story?
  35. Slides This font works with this object This font works with this object What’s your OVERALL DESIGN METAPHOR? For this presentation it’s a whiteboard.
  36. Delivery Improvise Rehearse Both improvisation and rehearsal are INDISPENSABLE if you want to look authentic.
  37. OK, principles are important, but this book is NOT about the principles. It is mostly about ILLUSTRATIONS, EXAMPLES, CASES.
  38. I believe that by studying examples you learn to APPLY those principles CREATIVELY — and this is the secret of GREAT presentations. Get your copy of Presentation Secrets ALEXEI KAPTEREV on WILEY.com. www.kapterev.com