Diễn giả: Nguyễn Việt Anh Đơn vị: Opera

1. New era of mobile advertising

2. 1990s 1985 1990s 2000 2007 2013
Pre-Digital Internet Web browser Mobile Browser iPhone Mobile ad
spend
(Digital Advertising spend $20B) exceeds $10B

3. Mobile & Tablet
fast becoming
platform of
choice
Exploding
mobile data
usage driven
by video
Next billion
coming online
will be mobile
first
3rd party
application
downloads are
booming
Mobile
advertising is
taking off
Less
fragmentation
of mobile OS
The digital world is reorganizing around
mobile

4. Mobile Advertising Market
Global Ad spend projected to reach $11.4B in 2013
400% projected growth (2011-2016)
Mobile display advertising will dominate mobile search
Emerging markets are key growth drivers : Asia Pacific, LatAm, and CIS
Gartner, January 2013

5. Opera Mediaworks delivered more than US$400
million of revenue to mobile publishers in 2012.

6. A Few Our Marquee Publisher Customers …
20 of the top 25 Media Companies around the World

7. Some of Our Marquee Advertisers …
70 of the top 100 AdAge Advertisers in the U.S.

8. Q1 2013

9. iOS outperform all other device platforms in terms of
monetization, with the highest average eCPM and
greatest percentage of publisher revenue.

10. Music, Video & Media remains #1 category for
impression volume, now the leader in revenue
generation

11. Majority of ad requests and impression volume is from
USA, but India and Indonesia gradually gaining

12. Our Ecosystem

13. Our Ecosystem

14. Our Ecosystem

15. Our Ecosystem

16. Our Ecosystem

17. Our Ecosystem
…

18. Our Ecosystem
…

19. Our Ecosystem
…

20. Our Ecosystem
…

21. Our Ecosystem

22. v
Consumer
Packaged Goods
v
Finance
v
Retail
v
B2B
v
Lifestyle
Publishers
Advertisers

23. Our Newest Offering…

26. Synergy with Opera
Products & Services

27. The largest independent Mobile App Store
Opera Mobile Store

28. Reaching millions of Vietnamese mobile users

29. Opera Audience Network
• Behavioral and contextual targeting
• 200M+ users

30. Opera Commerce
• Enable frictionless commerce for
advertisers
• Increase advertisers ROI

31. Our Competitive Advantages
• A complete ecosystem (SSP, DSP, Exchange, Analytics, Data,
Forecasting)
• Unduplicated Reach for Advertisers
• Truly global business

32. Thank you for listening!