Smarter opportunity qualification and deal inspection is more important in today’s challenging B2B selling environment. Sales organizations are implementing MEDDIC and its variations (i.e., MEDDICC or MEDDPICC). But they consistently hit snags when they attempt to implement the concept. Reflecting on our experiences across different sales models and industries, we see some common root cause issues. To realize the full potential of MEDDPICC, sales leaders and sales enablement need to prioritize three things.