2. Digital Marketing Overview
It refers to promoting brands with the help of all types of
digital advertising means to reach consumers
It includes:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Social Media Marketing (SMM)
3. Search Engine Optimization (SEO)
It refers to optimizing the
ranking of a website on
search engines
Benefits:
- Higher Ranking
- Link Building
- Brand Awareness
- Inexpensive
4. Pay Per Click (PPC)
It is paid internet marketing
model wherein the marketer
has to pay only when an ad is
clicked.
Benefits:
- Pay Per Click
- Cost Effective
- Quick Result
- Better Return on
Investment (ROI)
5. Social Media Marketing (SMM)
It refers to promoting
business on social
networking sites such as
Facebook, Twitter,
LinkedIn, etc.
Benefits:
- Increase Brand
Popularity
- Global Reach
- Word of Mouth
Marketing
- Consumer Engagement
6. Digital Marketing Benefits
Cost Effective
Results are Measurable
Detailed Analysis
Various mediums to apply Digital Marketing Strategy
Convenience
7. Why Get Digital Marketing Training
Integrated Digital Marketing Training
Professional Trainers
Live Project Training
Job Assistance
Value For Money