Persona satisfaction rating is a way to get insights on how the product may or may not fulfill a persona’s goal.

1. STUDIOBIG
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Persona satisfaction rating is a way to get insights on how the product may
or may not fulfill a persona’s goal.
WITHIN A PRODUCT

2. Persona satisfaction rating exercise gives people a chance to observe the product through the eyes of a persona, which allows for a deeper understanding of the product experience.
Persona satisfaction can have great impacts on the success of products.
EMPATHY JOURNEY EVALUATIONS
Requirements for the exercise
STUDIOBIG
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Step into the minds of the main persona by
understanding their motivations, challenges,
and expectations.
Identify the typical paths taken by the main
persona to achieve a goal based on a product.
Carefully evaluate the experience based on
efficiency, engagement, and ease of use.
Additional factors you may want to consider
Clarity of Purpose: “I understand what I can do with this”
Inspires Action: “I know where to get started”
Actionable: “I see how I can immediately take action”
Personally Valuable: “I would definitely use it”
Emotional Take Away: “I feel confident and inspired”
Persona: New User
Persona Goal: Familiarize oneself with app and become
a returning user
Journey:
• Login as a first time user
• Enter information for registration
• View dashboard page
• Complete necessary task
• View results
• Get reminders to return to app

3. Cheat sheet for Persona Satisfaction Rating
STUDIOBIG
www.thebig-studio.com
Before rating
1. Develop personas by creating clear pictures of key users for the product.
Tips: Describe users with details about their background, goals, values, challenges
2. Write out how users will navigate the product experience to fulfill their goal.
During rating
1. Fill out actions taken by the persona in the product in the left column.
2. Rate efficiency, engagement and ease of use based on a 3-star system.
Next steps
If product experience does not completely fulfill or satisfy the user goal,
strategize which features to add to the next version of the product.
If your company needs help verifying a concept of a product,
contact us at info@thebig-studio.com.
“If the user can’t use it, it doesn’t work.”
“Users are not always logical, at least not on the surface.
To be a great designer you need to look a little deeper
into how people think and act.”
Susan Dray, leader in usability
“Your most unhappy customers are your greatest
source of learning.”
Bill Gates, CEO of Microsoft
Paul Boag, CEO of Headscape Limited