1. Turn Health and Well-being fun and engaging
with Big Data and m-Health
Journée e-Health / TechnoArk / Session: Focus sur le mobile Health
Sierre, 06/June 2014 / Manuel Heuer, COO

2. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 2
Agenda
1. Market opportunities and trends
2. Building an engaging health promotion solution
3. Insights, learnings and experience

3. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 3
Inactivity is a global concern & kills more than smoking
Source: The Lancet, 2012
Sitting is the new smoking!
• «All You Can Eat» culture is over!
• People will need to maintain and
improve own health as «private wealth».
• Health optimism is the new mindset for
the future!

4. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 4
Lifestyle behavior change has the largest potential to
improve health outcome
“Smart mobile devices & applications,
working in concert with cloud
computing, social networking and
big data analytics, will be at the core
of global health care transformation”.
Source: 2013 Ernst & Young mHealth Report

5. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 5
Digital opportunity builds on large markets converging
>2 billion

6. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 6
Government endorsement towards digital health
hugely important to increase “sense of urgency”
Source:
In 2013, 37% of large employers (2500+
employees) reported using rewards and
penalties to encourage improvements in
employee health status in 2013.
Source: Deloitte Center of Health Solutions, 2013

7. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 7
Agenda
1. Market opportunities and trends
2. Building an engaging health promotion solution
3. Insights, learnings and experience

8. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 8
Who is healthier? Health is more than fitness...
Person A
Personal data:
• Male
• 50y
• 90kg
• 1.75m
Activities:
• Jogging (2x/week)
• Swimming (1x/week)
Person B
Personal data:
• Female
• 26y
• 57kg
• 1.70m
Activities:
• Jogging (1x/week)
• Walking (5x/week)

9. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 9
Genetics
BMI
Stress
Cholesterol
Activities
Nutrition
Blood values
Sleep
Steps
Is it possible to measure health in one single number?

10. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 10
What you can measure, you can manage!

11. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 11
You can track
A number from 1 to 1000 based on 80+ million people years of clinical data.
Exercise Nutrition Steps Sleep Stress
• Based on 3 pillars:
- My Body
- My Feelings
- My Activities
• You can track:
My Activities
My Body
My Feelings
What’s your Health Score?

12. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 12
Trends and benchmarks Demographic and
geographic
Person Company Regions / Countries
Why is this interesting?
• Anonymous data analytics in real-time via corporate reporting
• Personal data can only be accessed by the individual

13. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 13
Make it fun and engaging (Gamification & Social)

14. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 14
Feedback
Loop
Personal
goals
Achievements
Make it relevant for each individual user (Big Data
Analytics and the REF Factor™)
User profiling/clustering
of lifestyles
Feedback
Loop
• Relevance (It’s all about you)
• Easy (One number = What’s your Health Score)
• Fun (Gamification & Social)

15. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 15
Source: Endeavour Partners, 2014
Habit formation
• Rewarding & positive
Social motivation
• Sense of belonging
• Tone of voice
• Goals
• Comparison
• Groups
• Challenges
Goal reinforcement
• Status
• Anytime, anywhere &
any device
• Reward system
Millenials Gen X Boomer
Make it relevant for each individual user (Big Data
Analytics and the REF Factor™)

16. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 16
Ensure interoperability (remain device/app agnostic)
• Step counters
• Weighing scales
• Heart rate bands
• Fitness tracking devices
• Blood pressure monitors
• Glucose monitors

17. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 17
Result: Comprehensive health engagement platform
 5 languages (English, German,
French, Czech + Russian)
 Health Score
 Contextual
 Personalized
 Social
 Challenges
 Groups
 Goals
 Tracking
 Notifications
 Feedback loop
 Incentives
 Linked to careAnalytics and ReportsFeedback Loop
Branded website Branded Apps

18. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 18
Agenda
1. Market opportunities and trends
2. Building an engaging health promotion solution
3. Insights, learnings and experience

19. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 19
Source: PWC 2013, in USD
When will the m-Health market shift gear from «nice to
have» to «need to have»?
? ? ?
1y, 2y...
Source: WT
• All big organizations think about mHealth!
• Market accelerators not in place everywhere

20. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 20
Surpassing the «So what?» effect by providing
meaningful evidence-based health & well-being index
How many use a consolidating health index?
How many have a holistic view on health?
In Europe: 1

21. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 21
Go-to-market: B2C or B2B(2C)
B2C
B2B
2C

22. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 22
B2C or B2B, usability is key for adoption!
Website version 1.0.0 (Dec/11) Mobile 2.8 (Apr/14)
Version 2.10.2 (Apr/14)
Simplification &
usability
Version 2.3 Version 2.7
Version 2.4 Version 2.8
Version 2.5 Version 2.9
Version 2.6 Version 2.10

23. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 23
Finding the right mix for being successful in engaging
individuals towards healthier lifestyles = holy grail!
“Smart mobile devices & applications,
working in concert with cloud
computing, social networking and
big data analytics, will be at the core
of global health care transformation”.
Source: 2013 Ernst & Young mHealth Report

24. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 24
About dacadoo
Headquarters in Zurich, Switzerland, US
subsidiary in San Francisco, USA.
Contact dacadoo:
• Manuel Heuer, COO
• manuel.heuer@dacadoo.com
• Mobile: +41 79 938 9481
Some references:
Awards: