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How to make your company a superstar on LinkedIn

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University of Wisconsin Milwaukee
University of Wisconsin Milwaukee
BusinessTechnology
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How to make your company a Superstar Paul J. Gibler MBA
6 Steps to Set-up & Use LinkedIn Set-up Designate company social media lead Log-in & set-up free business page Develop & provide company information Use Monitor LinkedIn generated information Monitor your followers Follow companies
Step 1 – Designate a Social Media Lead
Step 2 – Add Your Company on LinkedIn
Step 2 – Have Designated Employee Update Listing http://www.linkedin.com/companies?didentcompy=
Step 3 – Complete Company Profile and Select Keywords
Tip #1 Be sure to upload your company logo
Step 4 – Review LinkedIn Generated Information Note: Employee information displayed for people within your network up to 3 degrees of separation.
Tip #2 Ask employees posting on LinkedIn to include a photograph
Step 5 – Monitor Your Followers
Tip #3 Consider following companies that follow yours
Step 6 – Follow Others & Set Information Preferences
Follow these 6 steps & your company will be a…
Contact me for help charting your social media strategy… pgibler@connectingdots.com @thewebchef 608 255 4092 http://www.linkedin.com/in/thewebchef Paul J. Gibler MBA

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How to make your company a superstar on LinkedIn

  • 1. How to make your company a Superstar Paul J. Gibler MBA
  • 2. 6 Steps to Set-up & Use LinkedIn Set-up Designate company social media lead Log-in & set-up free business page Develop & provide company information Use Monitor LinkedIn generated information Monitor your followers Follow companies
  • 3. Step 1 – Designate a Social Media Lead
  • 4. Step 2 – Add Your Company on LinkedIn
  • 5. Step 2 – Have Designated Employee Update Listing http://www.linkedin.com/companies?didentcompy=
  • 6. Step 3 – Complete Company Profile and Select Keywords
  • 7. Tip #1 Be sure to upload your company logo
  • 8. Step 4 – Review LinkedIn Generated Information Note: Employee information displayed for people within your network up to 3 degrees of separation.
  • 9. Tip #2 Ask employees posting on LinkedIn to include a photograph
  • 10. Step 5 – Monitor Your Followers
  • 11. Tip #3 Consider following companies that follow yours
  • 12. Step 6 – Follow Others & Set Information Preferences
  • 13. Follow these 6 steps & your company will be a…
  • 14. Contact me for help charting your social media strategy… pgibler@connectingdots.com @thewebchef 608 255 4092 http://www.linkedin.com/in/thewebchef Paul J. Gibler MBA