The speech of MD Braincraft Limited, Olatunde Falase at the fourth Nigerian Entertainment Conference highlighted that the global business model is one that creates success, game and wealth on a sustainable basis.

1. Tunde
Falase
MD/CEO
Braincra5
Ltd.
20/04/16
THE
ERA
OF
GLOBAL
BUSINESS
AND
DISRUPTIVE
MODELS

2. ü Why
are
some
people
models
working
while
others
are
not?
The
Big
QuesSon
ü Is
fame
a
product
of
effort
or
something
beyond
effort?
ü What
is
the
real
way
to
Global
Success
and
Fame?

3. The
GlobalisaSon
Paradox
The
world’s
biggest
advantage
is
also
the
world’s
biggest
disadvantage.
We
are
in
an
era
that
things
have
become
linked
or
connected
and
the
world
is
ge7ng
smaller.
The
two
BIG
IMPLICATIONS
of
this
are:
1.
The
bonus
of
winning
is
a
lot
higher
2.
It
takes
a
lot
more
to
win
today
because
within
your
market,
you
are
already
compe@ng
globally.

4. Welcome
to
the
GLOCAL
Era
This
access
means
that
a
gentleman
in
Kenya
is
contras@ng
Simon
Kimani
With
D’
Banj
while
a
lady
in
Canada
is
comparing
Jackie
Appiah
with
Genevieve
Nnaji
.
BIG
OPPORTUNITY
=
BIGGER
CHALLENGE

5. The
winning
Nigeria
brands
by
design
or
by
accident
have
already
become
global
brands
How
can
this
then
become
a
Replicable
Model
for
the
millions
of
undiscovered
brands
that
are
emerging?
Welcome
to
GLOCALISATION
STAND
OUT!!!
This
is
the
premise
for
the
DisrupSve
Model
that
wins
today
The
era
of
being
good
enough
is
dying
out.
You’ve
got
to
hit
greatness
and
hit
beyond
greatness
.
You
have
to
be
outstanding…

6. Global
success
in
a
rapidly
evolving
world
is
more
than
just
a
desire.
It
requires
a
constant,
conscious
effort
to
stay
at
the
leading
edge
of
numerous,
striving
compe@tors.
To
achieve
global
success,
it
therefore
becomes
impera@ve
to
proffer
accurate
answers
to
the
following
ques@ons:
Success
In
Global
Business
1.
What
is
a
Good
Global
Business
Model?
2.
What
are
the
Advantages
of
a
Good
Global
Business
Model?
It
is
a
model
that
delivers
success,
fame
and
economic
reward
at
an
internaSonal
level
It
delivers
the
above
on
a
sustainable
basis.

7. In
life,
a
majority
fail
in
their
aspira@on
to
become
successful
simply
because,
though
they
are
true
to
their
aspira@ons,
they
are
wrong
about
in
their
approach.
The
Winning
Model
is
therefore,
one
that
accurately
combines
your
Effort
with
an
Appropriate
Business
Model
to
aUain
unparalleled
success
at
global
standards.
EFFORT
only
gets
you
30%
Making
My
Model
DisrupSve
It
is
the
people
who
think
they
are
crazy
enough
to
change
the
world…
who
actually
do.
The
AUDACITY
of
your
Model
delivers
70%

8. The
pressing
concern
of
today’s
Entertainment
Entrepreneur
is
how
to
make
their
model
stand
out.
In
doing
this,
you
have
to
be
disrup@ve
so
that
you
can
rise
above
the
cluUer
that
comes
from
global
compe@@on
and
also
global
interest.
Making
My
Model
DisrupSve
IMAGE
BRAND
MESSAGE
APPROACH
How
do
I
create
a
compelling
image?
How
do
I
create
a
unique
brand
for
myself?
How
do
I
communicate
my
message
with
impact?
How
do
I
make
my
model
Replicable,
Sustainable
and
Profitable?
Audacity
Model
HOWEVERIts
not
just
all
about
being
disrup@ve,
your
disrup@on
must
connect
to
your
users
and
must
be
sustainable
over
@me.
What
then
are
the
ingredients
for
sustainable
disrupSon?

9. Building
an
impressive
image
is
mandatory
for
disrup@ve
global
success
aUen@on.
Image,
or
Reputa@on
describes
the
manner
in
which
a
person
is
perceived
interna@onally.
The
components
of
a
compelling
image
are:
The
Audacity
Of
Your
Model:
IMAGE
Your
clothing
a7re,
body
language
and
overall
posture.
Your
image
must
stand
out
from
other
compe@tors’.
Your
behaviour,
communica@on
skills
and
a7tudes
toward
people.
APPEARANCE
PERSONALITY
UNIQUENESS
Your
special
skills
at
fulfilling
your
task
requirements.
COMPETENCIES

10. A
brand
is
almost
a
personality
without
a
person
as
whether
it
is
a
logo,
slogan,
text,
or
a
design.
It
has
the
power
to
aUract
new
fans
and
also
to
retain
exis@ng
fans.
With
the
volume
of
compe@@on
in
the
Entertainment
Industry,
it’s
never
been
more
important
to
stand
out
and
develop
a
unique
iden@ty
and
value
proposi@on
through
strategic
branding.
The
Audacity
Of
Your
Model:
BRAND
1. Audience Knowledge: The best brands
have a vast knowledge of their audience,
their interests and wants
2. Consistency : Your fans expect a
consistent level of quality. If it must be
different, it must never be below.
3. Flexibility : In a revolutionary world,
your brand must stay flexible or it will soon
lose value.
4. Uniqueness : Establishing a brand
identity requires something distinctive that
separates you from other competitors
5. Evolving: Your brand should gradually
change as regards development.
WHO
ARE
YOU?

11. To
achieve
sustainability,
you
must
stay
at
the
leading
edge
of
trend
innova@vely
reinven@ng
yourself
using
the
following
tools:
Evolving
Brand:
Case
Study
1
-­‐
R. Kelly
Stay
Contemporary:
R.
Kelly
who
is
a
recording
ar@st,
songwriter,
record
producer
started
singing
as
early
as
1980s
and
has
remained
on
top
of
his
game
because
he
stays
contemporary.
80s
With Celine Dion (1998)
With Aaliyah (1994)
With Jay Z (2001)
With Usher (2007)
With Wizkid (2015)
R.Kelly
moving
with
the
ages

12. To
achieve
sustainability,
you
must
stay
at
the
leading
edge
of
trend
innova@vely
reinven@ng
yourself
using
the
following
tools:
Stay
Contemporary:
Richard
Mofe
Damijo
remains
a
household
name
in
the
Entertainment
Industry
because
he
stays
contemporary.
80s
2014
Evolving
Brand:
Case
Study
2
-­‐
RMD
1997
2011
2015
2003
R.M.D
moving
with
the
ages

13. To
achieve
sustainability,
you
must
stay
at
the
leading
edge
of
trend,
innova@vely
reinven@ng
yourself
using
the
following
tools:
S t r a t e g i c
CollaboraAons:
S n o o p
D o g g
started
his
music
career
since
1992.
H e
k e e p s
r e i n v e n @ n g
h i m s e l f
b y
e n g a g i n g
i n
s t r a t e g i c
collabora@ons.
With
D’Banj
2011
With
L.
Stević
2015
With
Afrojack
2004
With
Katy
Pery
2010
Evolving
Brand
:Case
Study
3
-­‐
Snoop Dog
With
Gorrillaz
2002
With
M.
Cyrus
2013
Snoop
Dogg
moving
with
the
ages

14. THE
AUDACITY
OF
YOUR
MODEL:
MESSAGE
For
your
brand
to
stand
out,
you
must
clearly
pass
across
a
compelling
message
to
your
fans.
Let
it
go
beyond
entertainment,
it
should
have
a
good
depth
and
make
common
sense.
Fun,
ReflecSve,
Provoke,
Inform,
Shock,
Teach
Or
It
Could
Be
A
L
L
Your
Message
Can
Be:

15. Your
Launch
Path
is
how
you
choose
to
unleash
yourself
to
the
world
at
large.
If
you
don’t
carefully
strategize
your
launch,
you
may
not
stand
the
test
of
@me
and
success.
Your
Launch
Path
JusSn
Bieber
is
the
biggest
example
of
this
phenomenon.
You
don’t
have
to
go
through
the
tried
and
tested
to
be
discovered.
It
is
now
easier
for
him
to
stand
out
because
he
has
everything
from
Self
EdiAng
to
Self
Publishing
to
Self
AdverAsing.
Some
people
wait
unSl
they
are
discovered
while
some
people
discover
themselves

16. Francis
Odega’s
name
was
largely
unknown
to
many
people
un@l
recently
when
a
fibeen
seconds,
comic
video
clip
of
a
movie
he
starred
in
surfaced
on
the
internet.
This
brought
a
lot
of
aUen@on
to
Odega
and
made
him
a
very
popular
brand
in
the
entertainment
industry.
That
clip
also
earned
him
a
‘shocking
deal’
by
E@salat
as
he
was
named
as
its
brand
ambassador.
Launching
Your
Framework
Your
Launch
Framework
is
how
you
unleash
yourself
to
the
world
at
large.
If
you
don’t
carefully
strategize
your
launch,
you
may
not
stand
a
test
of
@me
and
success.

17. Launching
Your
Framework
Dunni
Obata,
a
Recipe
Developer
&
Crea@ve
Lead,
Dooney’s
Kitchen)
has
taken
to
the
social
media
to
showcase
her
products.
She
is
now
gaining
global
r e c o g n i @ o n
w i t h
thousands
of
followers
and
she
recently
did
a
recipe
for
Schwartz
Uk.
Your
Launch
Framework
is
how
you
unleash
yourself
to
the
world
at
large.
If
you
don’t
carefully
strategize
your
launch,
you
may
not
stand
a
test
of
@me
and
success.

18. Launching
Your
Framework
Wofai
Ewa
Known
as
Wofaifada,
a
TV
presenter
and
model
is
the
number
one
female
Nigerian
Instagram
comedian.
She
now
has
a
show
on
Ebony
Life
TV
and
has
hundreds
of
thousands
of
fans
Your
Launch
Framework
is
how
you
unleash
yourself
to
the
world
at
large.
If
you
don’t
carefully
strategize
your
launch,
you
may
not
stand
a
test
of
@me
and
success.

19. Ιν α Γλοβαλλψ Χοννεχτεδ Ωορλδ,
Οππορτυνιτιεσ αβουνδ το γετ γλοβαλ αυδιενχε
φροµ Δαψ Ονε. Σειζε τηεσε οππορτυνιτιεσ
τοδαψ!!!

20. Course Wrap Up

21. UNION BANK : ADVANCED WRITING SKILLS
1. Discuss your writing challenges.
2. Punctuation and grammar test.
3. Learn how to make your writing clear, concise, and correct.
4. Improve sentence construction and paragraph development.
5. Identify some ways to make your writing simpler and easier to read.
6. Learn about a tool that can determine how readable your work is.
7. Review the structural and style requirements for a good business report.
8. Practice sessions on structural approaches to various business reports.
9. End of programme test.