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Vijay Thirumalai
Vijay Thirumalai
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Take your friends shopping with you online Shop Kast
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E – Commerce Pain Points Simply put: Problems present an Opportunity
“ Customers don’t trust corporate messaging. Social Media is the marketers’ greatest hope ” - eTailing Group “ Show me your friends, I will tell you what you like ”
Shop Kast Value Proposition ,[object Object],[object Object],[object Object],[object Object],Shop Kast is a … - Personal shopping engine - Platform to share purchases with friends Connects products you want with the people you trust Check what your friends think ? Value Proposition Friends
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Emarketer March,2009 Market Analysis: Key Trends & Drivers
Why Now ? Past, Present & Future Marketing Strategy Time Line Pre-Industrial Word of Mouth Target - Local consumers Post-Industrial Mass Media TV & print Target - All consumers Amazon-era Relevance Mktg Banner ads, ad-words Target - Micro segments Facebook-Era Target – Individuals, friends, social peers Peer to Peer Marketing Social Media, Social product Discovery
ShopKast Social Shopping Engine Powered by Shop Kast Check what your friends think?
Friends E-Business  Me-Business  We-Business Powered by Shop Kast
ShopKast Social Sharing Platform Share with your friends Increase Conversion through click-backs Friends and social networks are the strongest influence in purchasing process
[object Object],[object Object],[object Object],[object Object],Shop Kast Engine Retailer Databases Users Social Graph by Shop Kast Revenue Model - Subscription based Software Sales - Referral Fees for Customer Acquisition Business Model Socially Relevant Recommendations Platform to share purchases
Target Vertical Retail Markets ShopKast: Wisdom of “everyone” to Wisdom of “MY” crowd
Competitive Landscape Weak Recommendations Relevance Strong Strong Weak Power Reviews Menlo Ventures, Tenaya Capital Rich Relevance Greylock partners, Tugboat ventures Blippy Sequoia Capital, Ron Conway, CR ventures Social Marketing Shop Kast Competitive Landscape
Future Plans: Aggregated Social Product Review Site for All Retailers www.shopkast.com

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