The document analyzes the internal and external strategic factors of a company. It assigns weights and ratings to the company's strengths, weaknesses, opportunities, and threats. It then calculates weighted scores for each category. Finally, it provides examples of strategies to capitalize on strengths and opportunities and mitigate weaknesses and threats, such as using pricing strategies to address losing focus on competitors and hiring local employees to help with international expansion challenges.

1. Weighted
Internal Strategic Factors Weight Rating
Score
Strengths
S1 Strong name recognition (brand
0.2 4 0.8
awareness)
The policy of “ everyday low
S2 0.1 5 0.5
price”
Distribution/ information/
S3 0.15 5 0.75
inventory control systems
S4 Satisfaction guaranteed policy 0.1 5 0.5
S5 Human resource management 0.15 5 0.75
policy
S6 Convenient located stores 0.1 4 0.4
S7 International expansion 0.1 4 0.4
Weaknesses
W1 Losing focus on competitors (sell
0.1 4 0.4
products across many sectors)
Total scores 1.00 4.5
Weighted
External Strategic Factors Weight Rating
Score
Opportunities
O1 Offered a wide variety of
0.2 5 1
merchandise
O2 One-stop shopping center 0.2 5 1
O3 Consumers’ desire for value for
0.15 4 0.6
dollars spent
O4 Risk sharing 0.05 4 0.2
O5 International expansion 0.15 4 0.6
Threats
T1 Local and Global competitors 0.15 4 0.6
T2
Cost for international expansion 0.1 4 0.4
Total scores 1.00 4.4
Weighted
Strategie Factors Weight Rating
Score
S1 Strong name recognition (brand
0.15 5 0.75
awareness)
The policy of “ everyday low
S2 0.1 4 0.4
price”
S4 Satisfaction guaranteed policy 0.05 4 0.2
S6 Convenient located stores 0.1 3 0.3
W1 Losing focus on competitors (sell
0.15 5 0.75
products across many sectors)
O1 Offered a wide variety of
0.1 5 0.5
merchandise

2. O2 One-stop shopping center 0.1 5 0.5
O3 Consumers’ desire for value for
0.05 4 0.2
dollars spent
O5
Cost for international expansion 0.1 4 0.4
T1 Local and Global competitors 0.1 4 0.4
Total scores 1.00 4.40

3. Strengths (S) Weaknesses (W)
S1 - Strong name recognition (brand W1 - Losing focus on competitors (sell
Internal Factors
awareness) products across many sectors)
S2 - The policy of “ everyday low price”
S3 - Distribution/ information/ inventory
control systems
S4 - Satisfaction guaranteed policy
S5 - Human resource management policy
External Factors S6 -Convenient located stores
S7 - International expansion
Oppotunities (O) SO Strategies WO Strategies
O1 - Offered a wide variety of merchandise õ Destroy world's border by and creating õ Use pricing and culture strategies, as
O2 - One-stop shopping center "we", "us" value to the employee "permanently low price", price rollback,
O3 - Consumers’ desire for value for dollars õ Enter to Asian countries by jointing with etc.
spent the main company in local country
O4 - Risk sharing
O5 - International expansion
Treats (T) ST Strategies WT Strategies
T1 - Local and Global competitors õ Hiring emplyees locally with skills õ Purchase common stock of the major
T2 - Cost for international expansion training program and concentrate on the merchandise in the target country
õ Focus on being as the full broaded-line
culture different in each sector
stores