THANATOS Digital Agency | Brandbook ENG

MYTHOLOGY | SYMBOLISM | BRAND POSITIONING
CoNcePt

3THANATOS | Brandbook | 2016
Concept | MYTHOLOGY
THÁNATOS - (Greek θάνατος, “Death”), was the daemon personification of death,
son of Nyx (Nύξ, “Night”) and twin of Hypnos (Ὕπνος, “Sleep”).
Thanatos has been portrayed as a winged infant ripping the spirit from the body of the dead, or as
adult, always winged, with a sword sheathed at his belt and black dressed. He is also occasionally
specified as being exclusive to peaceful Death, while the bloodthirsty Keres embodied violent Death.
Inevitable and inflexible, death is an archetype that plays several roles in the human unconscious.

Concept | SYMBOLISM
In tarot the Death is associated to the thirteenth card, which shows the reaper
with the scythe in the act of collecting the souls; the meaning of this card is precisely that,
to reap the fruits born from hard work.
To this card it is also associated the meaning of rebirth and transformation,
is no coincidence that one of the symbols associated with Thanatos is the butterfly,
creature associated, since ancient times, with the soul, the body that turns to be reborn to
everlasting life.
The letter associated with Thanatos is Θ (Theta), initial of his name, eighth letter of the greek alphabet.
It is associated with the number 9, symbol of the almost completed and strive to fulfill.
There are nine Muses, the personification of sciences and arts that are the sum of human knowledge.
In tarot 9 is the Hermit, the guiding light out of the darkness of ignorance.

Concept | BRAND POSITIONING
Thanatos transform syour ideas into finished projects,
it brings back to life existing products, it makes everlasting your brand.
A dead cert.
We are specialized in BRANDING and WEB DESIGN, but also in PROBLEM SOLVING:
have you an idea or a project to be realized? Or are you just looking for a fresh approach
for your pubblic image? Thanatos could be the one for you.
Because in life there is only one certainty: death.
'MEMENTO MORI'.

BRAND | COLOR SYSTEM | TYPOGRAPHY | GRAPHIC ELEMENTS
bRaNd AssetS

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BRAND
THANATOS | Brandbook | 2016

9
Brand | DEFAULT & ALTERNATIVE VERSION
DEFAULT
This is the primary version of the logo,
the one that will be used in most cases.
ALTERNATIVE
Secondary version, simplified,
intended for more specific uses.
| A |
| A |
| B |
| B |
SYMBOL
Icon needed for situations
of legibility limit.

10
Brand | STRUCTURE
| A |
| B |
| 5 A |

11
Brand | REDUCTION TEST & SAFE AREA
| A | | 1/2 A || 1/2 A |
| B |
| B |
| B |
| 200 px | | 150 px | | 100 px |

14
Color System | POSITIVE & NEGATIVE

15
Color System | THANATOS PRIMARY PALETTE APPLICATIONS

16
Color System | THANATOS THANATOS SECONDARY PALETTE APPLICATIONS 01

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Color System | THANATOS SECONDARY PALETTE APPLICATIONS 02

Typography | FONT LOGOTIPO
BAnTheRs
abcdefghijklmnopq
rstuvwxyz
Banthers is an handmade, modern-vintage,
mono-line, display typefaces, that combines
the classic typography style with a modern
handlettering one.
The letters that compose the THANATOS logo
are based on this font.
It will be used in all titrations that allow the use of
a so particular typeface.

Typogaphy | FONT ISTITUZIONALE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 #@€!?
0123456789 #@€!?
0123456789 #@€!?
0123456789 #@€!?
0123456789 #@€!?
Aa
Aa
Aa
Aa
Aa
QUATTROCENTO FONT FAMILY LATO FONT FAMILY

Graphic Elements | PHOTO EFFECT 01

25
Graphic Elements | PRIMARY TEXTURES

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Graphic Elements | SECONDARY TEXTURES

THaNkS
VAT NUMBER
02865200592
REGISTERED OFFICE
Piazza della Comunità Europea, 23
04011 Aprilia (LT)
CONTACTS
Dario - 3463106730
Roberto - 3927423862
info@thanatos.digital
thanatos.digital

THANATOS Digital Agency | Brandbook ENG

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THANATOS Digital Agency | Brandbook ENG