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Making faster design decisions

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Uber, Everlane, Atom bank and many other brands have changed the way services are offered. However, many organizations still follow outdated processes to design products. In that context, how can designers make fast and efficient decisions? This talk described an approach for speeding up the decision-making process in large organizations. It was presented at the Interaction South (Latin) America 2016, in Santiago, Chile.

Publicada em: Design
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Making faster design decisions

  1. 1. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 01 Making Faster Design Decisions
  2. 2. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 0202
  3. 3. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 0303
  4. 4. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 04 This is exciting.
  5. 5. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 0505 Start-ups Large Organizations
  6. 6. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 0606 2004 I need a good website.
  7. 7. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 0707 2004 I need a good website. 2008 I want to be on Facebook.
  8. 8. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 0808 2004 I need a good website. 2008 I want to be on Facebook. 2012 I should think mobile first.
  9. 9. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 0909 2004 I need a good website. 2008 I want to be on Facebook. 2012 I should think mobile first. 2016 I may reconsider my business model.
  10. 10. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 10 Over time, the brief became increasingly complex.
  11. 11. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 1111
  12. 12. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 1212
  13. 13. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 1313
  14. 14. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 14 Innovation impacts all layers within the organization.
  15. 15. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 1515 The brief is more complex. Innovation impacts everyone. The Scenario +
  16. 16. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 1616
  17. 17. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 17
  18. 18. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 18 Pricing
  19. 19. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 19 Pricing Inventory
  20. 20. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 20 Pricing Inventory Customer Service
  21. 21. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 21 Pricing Inventory Customer Service Marketing
  22. 22. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 22 How can we keep making fast and efficient design decisions? The Challenge
  23. 23. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 23 Approach 23
  24. 24. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 2424 01. Understand 02. Disseminate 03. Critique
  25. 25. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 2525 01. Understand 02. Disseminate 03. Critique
  26. 26. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 2626
  27. 27. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 2727
  28. 28. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 2828 01. Understand 02. Disseminate 03. Critique
  29. 29. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 2929
  30. 30. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 3030
  31. 31. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 3131 01. Understand 02. Disseminate 03. Critique
  32. 32. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 3232 Design Principle Anticipation Identify common behaviors from users and recommend relevant actions. Track patterns. Focus on contextual activities. Use the brand’s tone of voice.
  33. 33. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 33
  34. 34. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 3434 Critique isn’t about pass or fail, approval or rejection. It is a reflection used to inform a next step. Adam Connor and Aaron Irizarry “
  35. 35. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 35 Takeaways 35
  36. 36. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 3636
  37. 37. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 37 Develop a common vocabulary to discuss design at all levels and forms.
  38. 38. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 3838 01. Understand 02. Disseminate 03. Critique
  39. 39. ISA16 Thiago Franco 03.11.16Making Faster Design Decisions 39 Gracias. @tfranco 39

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