The iPad as a business tool is really taking hold. Why? Because the opportunity to be more effective, as well as the flexibility it provides in the mobile environment, is finally being understood. Catch the train, but it is moving fast!

1. iPad Considerations In Business
October 2011
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2. Change Environment
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3. Change Management
“Change is inevitable, but it is rarely easy. Among the
greatest difficulties associated with change is the ability
to even recognize its need at a time when we can
actually do something about it. Sometimes, when we
finally realize that change is inevitable, the vision or
energy needed to push forward in a new direction is
elusive. Or worse, when competitors recognize the need
for change before us, we are by default pushed into a
precarious position where our next steps become
impulsive rather than strategic.”
From Digital Darwinism: Who’s Next?
Brian Solis
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4. Big Picture – What’s Going On?
 Value proposition?
 “Lean-Back” computing is taking hold
 Shift to mobile environment
 What it means
 Typical business opportunities?
 How to get started...?
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5. Value Proposition?
 Time – can you use more?
 Organization – are you as organized
as you want to be?
 Flexibility – do you have the
flexibility quickly becoming
expected in business today?
 Control!
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6. Value Proposition?
More Time + Better Organization
+ Greater Flexibility
= Improved Control
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7. “Lean-Back” Computing
Old Way... New Way...
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8. “Lean-Back” Computing
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9. Kleiner Perkins Report – “Top 10 Mobile Trends”
…Early
Innings of a
Massive
Phenomenon
http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
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10. PWc Report – “Unleashing Enterprise Mobility”
Organizations are seizing
opportunities
Employees are moving
ahead - companies need
to address and embrace to
their advantage
http://www.pwc.com/us/en/technology-
forecast/2011/issue1
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11. Mobility
It’s Not Coming – It’s Here...
$18.4 BILLION
in iPad sales -
5 Quarters
Apple – Quarterly Sales by Product Category
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12. Mobility
Websites Getting Designed for Mobile...
iPad
Laptop Browser
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13. Mobility Factors...
Factors Driving This....
 Need to be mobile and location-
independent
 Greater speed and convenience
improves awareness and
responsiveness (“Situational
Awareness” and “Information Agility”)
 Increased desire to go “green”
 Economic factors – efficiency and cost
savings!
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14. What It Means
Business Opportunities:
 Improve client service
 Drive new business (or retention – reducing
client turnover)
 Differentiate your company (or at least keep
you competitive against your peers) –
“Competitive Advantage”
 Increase efficiency of processes, and naturally,
decreases the cost of running the business (or
enables more productivity – “capacity creation”)
 Speed responsiveness to information requests
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15. Organizational Leverage
Summarized from: Leveraging Technology Tools,
theprogressiveaccountant.com, August 1, 2011
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16. Business Inspiration
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17. Typical Business Opportunities?
 Website – browser vs mobile browser
 Interactive document capabilities
 Marketing tool/ content library management
 Business intelligence, peer analysis reporting
(dashboards?)
 Executive reporting
 Information management – internal
knowledge management
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18. Executive Reporting / Dashboards
Executive Dashboard / Portals
Potential uses fit many
different scenarios
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19. How To Get Started…?
 Create group to facilitate process
 Brainstorm session(s)
 Ask the “obvious” questions
 Prioritize, prioritize
 Commit to process
 Get easy wins to create momentum and buy-in
 Recommended reading
 Seth Godin “Poke The Box”
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20. Thornhill iPad Services Offering
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21. Contact Information
If additional information is desired or you would like to better
understand our firm’s capabilities, please contact us:
Don Tomoff, CPA, MBA Kurt Walcutt, CPA
Partner, Business Advisory Partner, Tax
drtomoff@thornhillcpa.com knwalcutt@thornhillcpa.com
Thornhill Website Thornhill Website
(http://www.thornhillcpa.com) (http://www.thornhillcpa.com)
LinkedIn Profile LinkedIn Profile
(http://www.linkedin.com/in/dontomoff) (http://www.linkedin.com/in/kurtwalcutt)
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