A Highly Effective Product Management Team is a key contributor to the success of any company. Your Product Management Team’s success depends upon their ability to effectively answer these questions on a continual basis.
· Are you focused on the right market opportunities?
· Are you investing in the right products and services?
· Have you targeted the right markets and buyers?
· Does your target market really understand the value that you deliver? Do they care about your differentiation?
· Can your sales team reach the right profile of buyers and communicate the right messages to them?
· Are you accurately capturing the Voice-of-the-Customer to enable you to answer these questions?
The answers to these questions directly impact your company's profitability, competitiveness and growth.