AOL Patch Brochure

1. products

2. what we do
Each Patch site is run by a full
time professional editor and a
team of contributors who will
tell you about breaking news,
business openings and closings,
school news, crime, and average
folks doing extraordinary things.
News
We provide a full calendar of
22
community happenings — and we
make it easy for anyone to add
their event to it, free.
Events
Our researchers collect detailed
information and take photos of
hundreds of local businesses,
organizations, government offices
and public parks so you have
comprehensive listings at your
fingertips.
Directory
No matter what’s going on in your
community, we’ve got it covered.
Visit Patch to check out or upload
photos and videos from around
town, see what neighbors are up
to, and get in on the conversation.
Community

3. newsletter ads banner ads
Patch users can subscribe to receive news Advertise with Banner ads on Patch and have
via email newsletters featuring content hand- your business seen on the hottest new local
selected by the editors. Currently we offer news website. Choose from several different
a daily news update, a weekly news digest, ad sizes to optimize your advertising success.
and a breaking news alert that is triggered Show off your business or product on the
whenever an important story is posted to the homepage, on internal pages, or even in our
site. weekly e-mail newsletters.
PANINI PALACE
Style Infinity
All paninis. All the time. 515 10th Street
Boston, MA
The perfect lunch stop. 603-567-8976
www.styleinfinity.com
SPECIALIZING IN
• Customized facials
• Electrolysis
enhanced directory • Massage annd Body
treatments
listing with video • Hair styling and
consultation
Take your business listing to the next level
on Patch with an Enhanced Video Directory
Listing. Enhancing your listing on Patch is
CLICK
FOR MORE
a high impact way to reach out to potential
customers and turn web users into foot traffic.
coupons
Promote coupons on Patch and drive new
customers through your door. You receive
printable, emailable, sharable coupons all over
the site. Businesses can purchase coupons
and run them on multiple Patch sites.
$5 OFF LARGE PIE
Minsky’s Pizzeria
The best pizza in town!
Offer expires Dec 1, 2010
Clip this coupon

4. coupons
patch home page
banner ads

5. how we market
Local Grass Roots Marketing
Patch sponsors local events and participates in all
types of community activities as a way of spreading
the word about Patch, its content, and its advertisers.
SEO
We have first class engineers who work tirelessly
to make sure Patch content is on the top of
search results for all search engines.
Social Networking and Sharing
Patch is designed to be easy to share. Articles can be
emailed or posted to Facebook and Twitter. All sites
have corresponding Facebook and Twitter pages.
AOL Homepage Presence
AOL subscribers register with their zipcode.
We use this information to feed local Patch
news directly to AOL users.
MapQuest Presence
When searching MapQuest, businesses near or in
Patch towns will automatically offer to be re-routed
to that business’s Patch Directory listing.
Starbucks
Local Patch content is streamed directly to
Starbucks customers in Patch communities when
they sign on to the new free wifi.
Local AOL Email Blasts
Using a registered zipcode, AOL email addresses
will receive local Patch introduction emails
announcing Patch’s presence in town.
Word of Mouth
Patch has the highest quality news product
anywhere. Once people use it, they get hooked
and tell friends, family and co-workers.