The document discusses Disney's business segments, focusing on Media Networks and Parks and Resorts. It provides a SWOT analysis of Media Networks, noting strengths like ESPN ratings but also weaknesses such as ratings drops for cable channels. Opportunities include offering channels online or in HD. Threats include other networks targeting the same demographics. The SWOT analysis of Parks and Resorts is also presented. Media Networks segments like ESPN and ABC are discussed in further detail regarding programming and ratings successes. Disney remains upbeat despite economic troubles, with revenue increases across TV, online, and theme parks.
