Palestra do Hélio Oyama, gerente sênior de desenvolvimento de negócios da Qualcomm, no Seminário Tablets & Smartphones, em 30 de junho de 2011

1. Qualcomm Solution for Smartphones & Tablets
June 30th 2011
Hélio Akira Oyama
Héli Aki O
Sr Manager – Business Development
Agenda
 Smartphone and Tablet market overview
 Qualcomm´s solution and development concept
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2. Strong Demand for Smartphones Worldwide
Smartphones Sales (M)
1,200
1,105M
CAGR (2010-2015)
1,000 952M
High-tier ($300 & Above) <20%
792M
800
631M
600
468M
400 ~70%
297M
Low & Mid-tier (upto $300) >40%
200
45%
0
2010 2011 2012 2013 2014 2015
4B cumulative smartphone sales are estimated from 2011-2015
3 Source: Gartner, Mobile Devices Forecast (12011) March 2011
Smarphone 3G in Brazil
Smartphone as % of 3G sales
Number of 3G Smartphones
4 Source: GfK April 2011
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3. Smartphone Industry Momentum
ECOSYSTEM BENEFITTING FROM AND DRIVING GROWTH
OPERATORS OEMS DEVELOPERS
~25% YoY Data Rev 200+ Smartphone Total Mobile App
Growth from leading Models Launched Downloads
operators* in 2010** ~8B in 2010 to ~50B
by 2013***
Source: * ATT (1Q11) , VzW (1Q11) and VfE (May’11) reports, ** ABI Research Smartphone Tracker as of March 2011,
*** Gartner Inc. Forecast: : Mobile Application Stores Worldwide 2008-2014, Carolina Milanesi etal, 17th December 2010
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Playground for all
Computer Manufacturers Mobile Players
118 tablets announced/commercial Worldwide (SA, 2011)
Consumer Electronics Manufacturers Others
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4. Tablet Usage
Consumer Enterprise / Vertical
Consumer Enterprise / Vertical
2011 90% 10%
2013 70% 30%
Source: Creative Strategies Inc.
7 Source: Gartner, Mobile Devices Forecast (12011) March 2011
Qualcomm leading the Semiconductor Industry
WIRELESS FABLESS RFIC SEMICONDUCTOR
COMPANY COMPANY COMPANY COMPANY
Source: iSuppli for Dec. 2010
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5. Continuing Strategic R&D Investments
QUALCOMM GAAP FISCAL YEAR R&D EXPENDITURES
>$15.4B
Cumulative Total R&D Investment
$3 25%
R&D Expenditures (Billions)
20%
% of Revenue
$2
15%
10%
E
$1
5%
$0 0%
2005 2006 2007 2008 2009 2010
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Continued Mobile Leadership
2010 2011/13
2009 FIRST ANOTHER FIRST
ASYNCHRONOUS
FIRST
2008 HSPA+
DUAL CORE, DC-HSPA,
FIRST MULTI-MODE LTE
2006 1GHZ CPU
FIRST
INTEGRATED
AP + MODEM
NEXT
GENERATION
SNAPDRAGON
Single, Dual,
Quad Cores
New micro
architecture
12x performance
75% lower power
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6. Snapdragon System Roadmap
Next Gen Architecture
Single/Dual/Quad
World’s First Mobile Cores up to 2.5GHz!
Async Dual Core at 1.5GHz!
World’s First Mobile
Single Core at 1.4GHz!
World’s First Mobile
Single Core at 1GHz!
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Unparalleled System Integration
HAVING BEST-IN-CLASS ASSETS IN-HOUSE IS A KEY ADVANTAGE
MULTIMEDIA POWER MGMT
GPS RF
SOFTWARE/
ADRENO GPU HLOS
POWER &
PERFORMANCE
MEMORY
OPTMIZED CPU
DSP CONNECTIVITY
MODEM
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Qualcomm Proprietary
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7. Benefits of Integration
QUALCOMM DESIGNS, INTEGRATES AND DELIVERS ALL THE PIECES
SMALLER FOOTPRINT
10-20% smaller
LOWER SYSTEM COSTS LOWER CHIP COSTS
~10-20% savings
LESS ENGINEERING, POWER EFFICIENT
FASTER TIME TO MARKET Up to 35% better
>745 devices launched in
Fiscal 2010
13 Source: Qualcomm estimates; comparison based on Qualcomm analysis of non-integrated solutions
Qualcomm Proprietary
Qualcomm Technology Leads
the Mobile Revolution
AT THE HEART OF TODAY’S MOST ADVANCED & PERSONAL
MOBILE DEVICES
DEVICES LAUNCHED
IN FISCAL 2010
14 Source: GSA and CDG, Jan 2011
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8. Snapdragon … Execution
125+ DEVICES ANNOUNCED, 250+ MORE IN DESIGN
10 TABLETS ANNOUNCED, 50+ IN DESIGN
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Qualcomm Supports the Leading High-level
Operating Systems
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9. Qualcomm Leadership: Android
QUALCOMM SUPPORTS ANDROID ACROSS ALL SMARTPHONE TIERS
DESIGNS LAUNCHED MANUFACTURERS
BY QCT SHIPPING WITH QCT
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Qualcomm Leadership: Windows Phone 7
All launch devices powered
by Snapdragon
Snapdragon is the lead chipset
for Windows Phone 7 devices
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10. Follow us on:
Thank You!
Helio Akira Oyama
helioa@qualcomm.com
For more information on Qualcomm, visit us at:
www.qualcomm.com
www.qualcomm.com/blog
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