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Making great banners and creative
1. Making Great Online Banners and Creative!
Jay Berkowitz www.TenGoldenRules.com
2. Making Great Online Banners and Creative!
Objectives
• About internet advertising
• How to create Winning Ads and Graphics
• The role of images
• Best strategies for copy
• The Critical CTA
• Social Media Banners
• The Newest Uses for Banners
Jay Berkowitz www.TenGoldenRules.com
11. Step 1 – Do Your Research
What is working in the category, what is new
and hot?
– What’s working for competitors
– What do competitor sites look like
– What’s up on Yahoo? MSN
– What’s hot on industry portals
• What has worked for you in the past?
• What's working on Google/Search?
• Any learning from site Analytics?
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12. 2. Consumers read banners left to
right and top to bottom.
• Logo should go on the left as close to the top as
possible
• Call to action at the bottom right
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13. 3. Banners must have a call-to-action, or
two.
• These banners engage the
reader in a number of ways
• There are 2-3 different calls-
to-action
• The buttons look like
buttons
• The radio buttons are
standard format
• Links look like a link
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14. 4. Bigger is Better.
• to 728x90’s replaced 468’s
• The bigger the size the better the clicks
• 14Design the big sizes first then design the smaller ones
22. 5. A picture is worth a thousand words.
• A great picture engages the viewer, catches his/her eye
• The full face should be viewed with no cut off areas
• Pretty faces work
• Photos should be aspirational. Younger, prettier, thinner
than the target (not too pretty or too thin so it seems
unobtainable for the target)
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23. 6. Banners are like billboards.
• You must have a
bold headline in 3-5
words
• Bold text, easy to
read
• Fast ‘get it’ message
• Easy call-to-action
• Logo large and clear
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40. Making Great Online Banners and Creative!
1. Do your research
2. Consumers read banners left to right and
top to bottom.
2. Banners must have a call-to-action, or two.
3. Bigger is Better.
4. A picture is worth a thousand words.
5. Banners are like billboards.
7. Rich media rocks.
8. Interactivity = productivity.
9. Select colors that stand out on the page.
10. A home page IS NOT a landing page.
Jay Berkowitz www.TenGoldenRules.com
41. Making Great Online Banners and
• Make a list of Creative!10 priorities -
your top
do 1 thing today!
• Please ‘pay-it-forward’
– Be my friend! Linked In, Twitter
@jayberkowitz
– Speaking Opportunities
– TenGoldenRules.com for
Consulting, Search, SEO, PPC, Conversi
on Strategies, Social Media
• Q&A
Jay Berkowitz www.TenGoldenRules.com