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Make It Rain - Online Lead Strategies
Media Coverage
FOX Business TV
Media Coverage
Wall Street Journal
Ten Golden Rules Developed the Curriculum for the
University of San Francisco Internet Masters Certificate
Make It Rain - Online Lead Strategies
Google Analytics
Track Analytics ‘Goals’
Webmaster Tools
(Search Console)
Local Score
Monthly Visits
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
4 PPC ADS
3 PPC ADS
3 MAP LISTINGS
10 SEO RESULTS
‘Clean’ PPC Account Structure
Keywords Ads Landing Pages
Google Pay Per Click – Keyword Spending
Google Pay Per Click – Keyword Spending
Google Pay Per Click – Keyword Spending
Fully Responsive Page
Mobile! Mobile! Mobile!
Forms convert
at 2%
Calls convert
at 29%
Facebook -
1 Billion monthly
mobile users
Google –
Over 50% of
searches on mobile
Average person
checks phone
150 Times/Day
% Mobile Traffic / Conversions
Test ‘A’
Test ‘B’
Image Test
A
B
A vs B Testing
Remarketing
Perfect Audience
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
The ‘s of SEO
= Architecture
Back Links
= Content
1,096 Search Terms on the first 2 Pages of Google
664 Search Terms on the first 2 Pages of Google
310 Search Terms on the first 2 Pages of Google
222 Search Terms on the first 2 Pages of Google
Local Pack (Maps)
• SEO
• NAP
• Reviews
Site Links
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
LinkedIn Profile
LinkedIn Company Page
Facebook Profile
Facebook ‘Fan Page’
Facebook Custom Audiences
Facebook Ads
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
Cascade Content
Make It Rain - Online Lead Strategies
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