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Make It Rain - Online Lead Strategies

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This presentation covers 5 killer strategies to generate online leads, and measure the precise value of each lead, and sale.

Publicada em: Negócios
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Make It Rain - Online Lead Strategies

  1. 1. SchulzBuziness SELLutions VISTAGE FLORIDA SCA Group
  2. 2. Media Coverage FOX Business TV
  3. 3. Media Coverage Wall Street Journal
  4. 4. Ten Golden Rules Developed the Curriculum for the University of San Francisco Internet Masters Certificate
  5. 5. Google Analytics
  6. 6. Track Analytics ‘Goals’
  7. 7. Webmaster Tools (Search Console)
  8. 8. Local Score
  9. 9. Monthly Visits
  10. 10. 4 PPC ADS 3 PPC ADS 3 MAP LISTINGS 10 SEO RESULTS
  11. 11. ‘Clean’ PPC Account Structure Keywords Ads Landing Pages
  12. 12. Google Pay Per Click – Keyword Spending
  13. 13. Google Pay Per Click – Keyword Spending
  14. 14. Google Pay Per Click – Keyword Spending
  15. 15. Fully Responsive Page
  16. 16. Mobile! Mobile! Mobile! Forms convert at 2% Calls convert at 29% Facebook - 1 Billion monthly mobile users Google – Over 50% of searches on mobile Average person checks phone 150 Times/Day
  17. 17. % Mobile Traffic / Conversions
  18. 18. Test ‘A’ Test ‘B’ Image Test
  19. 19. A B A vs B Testing
  20. 20. Remarketing Perfect Audience
  21. 21. The ‘s of SEO
  22. 22. = Architecture
  23. 23. Back Links
  24. 24. = Content
  25. 25. 1,096 Search Terms on the first 2 Pages of Google
  26. 26. 664 Search Terms on the first 2 Pages of Google
  27. 27. 310 Search Terms on the first 2 Pages of Google
  28. 28. 222 Search Terms on the first 2 Pages of Google
  29. 29. Local Pack (Maps) • SEO • NAP • Reviews
  30. 30. Site Links
  31. 31. LinkedIn Profile
  32. 32. LinkedIn Company Page
  33. 33. Facebook Profile
  34. 34. Facebook ‘Fan Page’
  35. 35. Facebook Custom Audiences
  36. 36. Facebook Ads
  37. 37. Cascade Content
  38. 38. Flickr photo credit jon madison fu

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